Boutique Design - December 2018 - 80

2 0 18 G O L D K E Y AWA R D S

JUDGES' SO COOL
WINNER

MAGIC HOUR
ROOFTOP BAR &
LOUNGE AT MOXY
TIMES SQUARE
NEW YORK

DESIGN FIRM: Rockwell Group, New York
THE COMMISSION: Bring the Big Top back to the Big

Apple with a 270-seat rooftop bar and lounge for the
Moxy Times Square that channels the nostalgia of classic
amusement parks. Evoke the tingling nerves of waiting in
the dark for the velvet curtain to rise with an entry experience cloaked in mystery, lots of play with mirrors and
a variety of seating options from round picnic tables to
upholstered banquettes. Oh, and no kids allowed...
THE CHARRETTE: Except big kids, of course. Recall the

wonder of seeing the circus or riding a carousel for the first
time. A seating area actually rotates and is illuminated by
vanity lights, while a large custom elephant statue stands
next to the bar in the 1,200-sq.-ft. indoor lounge, balancing a
ball light fixture on its trunk. Marquee light bulbs are strung
randomly throughout, reminiscent of a tightrope walk.
THE CHALLENGE: Feature child-like elements in a night-

life setting. The vaulted, blackened metal portals and decorative mesh on the indoor bar, as well as the color palette
of both drapes and upholsteries mirror the elephant sculpture, making it seem like a natural placement. The balloon
pendants that float above the outdoor bar are blown glass,
giving them an aura of sophistication.

THE CARRY-OUT: Great design can start right at the street.

Set guests off their axis with an unexpected entryway, such
as the wrought iron gate and fabric tunnel, sending the
message that remarkable experiences await them.
80

boutiquedesign.com DECEMBER 2018

SOURCES
OWNER: Lightstone Group, New York; OPERATOR: TAO Group, New York; DESIGN FIRM: Rockwell Group, New York: David
Rockwell, founder and president; Shawn Sullivan, partner; Linda Daniels, Michael Hill, project managers; Kevin Lee Yi, interior
designer; Lea Cojot, Michael Horwitz, Susan Nugraha, Eve Taylor, Amp Thongtawach, staff; ARCHITECT: Stonehill Taylor, New York;
PURCHASING COMPANY: HPG International, Walnut Creek, California; GENERAL CONTRACTOR: C&A Seneca Construction,
Staten Island, New York; DESIGN CONSULTANTS: Focus Lighting, New York (lighting); ads Engineers, New York (engineering);
Next Step Design, New York (kitchen); Town & Gardens, Long Island, New York (interior landscape); wink design, Columbus, Ohio
(graphics); ARCHITECTURAL MATERIALS: Architecture + Inc.; Benjamin Moore; Handy Deck; Meoded Decorative Paint & Plaster;
ART & ACCESSORIES: MunnWorks; Plaskolite Inc.; BATH & SPA: Kohler; Newport Brass; FABRICS: Angela Brown; Architex;
Cortina Leathers; Demar Leather; Holly Hunt; Maharam; Opuzen; Outdoor Fabrics USA; Perennials; Rodolph; FLOORCOVERINGS:
Midtown Terrazzo; FURNITURE: Balanza Company; Carousel USA; C&A Construction; Dinerite Seating; Pyrolave; The Future
Perfect; LIGHTING: Canopy Designs; Conant Metal & Light; Curry & Co.; Savoy Lighting; SIGNAGE: Evolving Image; SURFACING
MATERIALS: Design and Director Source; Formica; Hudson Tile Supply; Imagine Tile; New Jersey Tile & Stone Inc.; New Metals Inc.;
New York Stone; WALLCOVERINGS: Area Environments; Roberto Cavalli Home

WA R R E N J AG G E R

THE COOL STUFF: The entry experience sets the stage
perfectly. An over-scale wrought iron gate, followed by a
tent-like fabric tunnel lit by animated marquee light bulbs,
leads guests to the "stage door." Behind that is a ticketing area with a backstage dressing room vibe, featuring
vanity lights and mirror screens. A dark lobby goes offkilter thanks to giant custom funhouse mirrors. Around
the corner, the adult funhouse begins with a labyrinthpatterned terrazzo floor paralleled by a mirrored ceiling
above that folds down at each end, "making guests feel
as if they're enveloped in infinite pattern," explains David
Rockwell, founder and president of Rockwell Group.


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Boutique Design - December 2018

Table of Contents for the Digital Edition of Boutique Design - December 2018

Boutique Design - December 2018
Contents
From the Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
2018 Gold Key Awards: The Why Factor
Q+A:S+S=Success
Products: Casegoods
Products: Lighting
Exit Interview
Boutique Design - December 2018 - Intro
Boutique Design - December 2018 - Boutique Design - December 2018
Boutique Design - December 2018 - Cover2
Boutique Design - December 2018 - 1
Boutique Design - December 2018 - Contents
Boutique Design - December 2018 - 3
Boutique Design - December 2018 - From the Editor
Boutique Design - December 2018 - 5
Boutique Design - December 2018 - In This Issue
Boutique Design - December 2018 - 7
Boutique Design - December 2018 - Check Out boutiquedesign.com
Boutique Design - December 2018 - 9
Boutique Design - December 2018 - 10
Boutique Design - December 2018 - 11
Boutique Design - December 2018 - The Buzz
Boutique Design - December 2018 - 13
Boutique Design - December 2018 - 14
Boutique Design - December 2018 - 15
Boutique Design - December 2018 - 16
Boutique Design - December 2018 - 17
Boutique Design - December 2018 - 2018 Gold Key Awards: The Why Factor
Boutique Design - December 2018 - 19
Boutique Design - December 2018 - 20
Boutique Design - December 2018 - 21
Boutique Design - December 2018 - 22
Boutique Design - December 2018 - 23
Boutique Design - December 2018 - 24
Boutique Design - December 2018 - 25
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Boutique Design - December 2018 - 101
Boutique Design - December 2018 - 102
Boutique Design - December 2018 - 103
Boutique Design - December 2018 - Q+A:S+S=Success
Boutique Design - December 2018 - 105
Boutique Design - December 2018 - 106
Boutique Design - December 2018 - 107
Boutique Design - December 2018 - 108
Boutique Design - December 2018 - 109
Boutique Design - December 2018 - Products: Casegoods
Boutique Design - December 2018 - 111
Boutique Design - December 2018 - 112
Boutique Design - December 2018 - 113
Boutique Design - December 2018 - 114
Boutique Design - December 2018 - 115
Boutique Design - December 2018 - Products: Lighting
Boutique Design - December 2018 - 117
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Boutique Design - December 2018 - 119
Boutique Design - December 2018 - 120
Boutique Design - December 2018 - 121
Boutique Design - December 2018 - 122
Boutique Design - December 2018 - 123
Boutique Design - December 2018 - Exit Interview
Boutique Design - December 2018 - Cover3
Boutique Design - December 2018 - Cover4
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