Boutique Design - December 2018 - 96

2 0 18 G O L D K E Y AWA R D S

BEST HOTEL UPSCALE
SOURCES

WINNER

THE PRINCIPAL EDINBURGH CHARLOTTE SQUARE
THE COMMISSION: Take a Grade II-listed historic building

in the UNESCO world heritage site of New Town, Edinburgh,
and transform the former The Roxburghe Hotel into an eclectic
181-room, 18-suite property. Contrast the design schedule with
the more traditional look of its nearby sister property, The Principal Edinburgh George Street.
THE CHARRETTE: "For the client, differentiation from its nearby
sister hotel, The Principal Edinburgh George Street, was key, with
the need to appeal to a different market and develop a 'hipper,'
more contemporary feel, whilst still respecting the building's Georgian heritage," says Martin Goddard, director, Goddard Littlefair. "Inspired by the original Georgian townhouses that made up
the building, the design team developed a fictional 'owner' of the
house (a well-travelled, slightly eccentric Scottish gentleman with
a taste for the finer things in life), that provided inspiration for the
scheme," adds Goddard Littlefair director Jo Littlefair. The quirky
collection of objects throughout the hotel is curated to suggest
that particular character's cosmopolitan and individualistic tastes.
THE CHALLENGE: Find a way to create a connection through

this spread-out property's spaces, which encompass the seven
96

boutiquedesign.com DECEMBER 2018

connecting Robert Adam-designed Georgian townhouses that
form most of its square footage, a 1990s guestroom wing and the
glass-roofed courtyard that houses The Garden, one of two onsite
restaurants (the other, BABA, is situated within the buildings).
Being careful to maintain a consistent vibe without resorting to
stack-and-whack repetition was key. Public spaces utilize both
modern and more traditional trim details, picture frame types and
so on to balance past and present, an approach that continues
in the guestrooms. "Considerable effort was made to ensure that
the more uniform guestrooms in the new wing reflected the
same sense of character seen in other areas of the building, whilst
the 'old-block' guestrooms make the most of period details and
balances tradition with a more youthful feel," says Goddard.
THE COOL STUFF: Biophilia can be integrated into 18th-century
buildings. The Garden, which as its name implies is a riot of
greenery, is one of the first things guests see on entering.
THE CARRY-OUT: Unconventional collections of FF&E are eyecatching. But, macro-level eclecticism takes that to a new level.
From the Levantine-inspired BABA to the neo-Georgian (with
updates, natch) look of some guestrooms, each space here is
refreshingly different from its neighbors. Attention to detail ties it
all together.

GARETH GARDNER

DESIGN FIRM: Goddard Littlefair, London

OWNER (AT TIME OF
COMPLETION): Starwood
Capital, Greenwich, Connecticut;
OPERATOR (AT TIME OF
COMPLETION) Principal
Hotel Co., London; DESIGN
FIRM: Goddard Littlefair,
London: Martin Goddard and
Jo Littlefair, directors; Richard
McCready-Hughes, creative
director; Will Hutchings, senior
project manager; Gemma
Prentice, senior interior
designer; ARCHITECTS: 3DReid
Architects, Glasgow, U.K.;
PURCHASING COMPANY:
Benjamin West, London;
GENERAL CONTRACTOR:
Thomas Johnstone, Edinburgh;
DESIGN CONSULTANTS:
Susan Lake Lighting
Design, Lewes, Sussex,
U.K.; ARCHITECTURAL
MATERIALS: Dulux; Paintfinity;
Thomas Johnstone; ART &
ACCESSORIES: Artiq; AUDIO/
VISUAL & ELECTRONICS:
Scolmore; SRL; BATH & SPA:
St. James; Tapwell; Villeroy
& Boch; FABRICS: Clarke &
Clarke; Dedar; Edmund Bell;
GP & J Baker; Harlequin;
Python; Rubelli; Sekers;
Studiotex; Zimmer + Rohde;
FLOORCOVERINGS: Brintons;
Gradus Ltd; Havwoods;
Karndean; Newhey; Refin
Ceramiche; The Natural Rug
Store; Thomas Johnstone, Ltd.;
FURNITURE: Andy Thornton;
Ercol; Goddard Littlefair; Julian
Chichester; LASSCO; Pure
White Lines; RH Contract;
Twenty Twenty One; LIGHTING:
A Shade Above; Broughtons;
Heathfield; Jim Lawrence; Objet
Insolite; OKA; Mullan Lighting;
Twenty Twenty One; SIGNAGE:
Rivermeade; SURFACING
MATERIALS: Collinson
Ceramics; Thomas Johnstone,
Ltd.; WALLCOVERINGS:
Muraspec; WINDOW
TREATMENT: Osborne Heath


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Boutique Design - December 2018

Table of Contents for the Digital Edition of Boutique Design - December 2018

Boutique Design - December 2018
Contents
From the Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
2018 Gold Key Awards: The Why Factor
Q+A:S+S=Success
Products: Casegoods
Products: Lighting
Exit Interview
Boutique Design - December 2018 - Intro
Boutique Design - December 2018 - Boutique Design - December 2018
Boutique Design - December 2018 - Cover2
Boutique Design - December 2018 - 1
Boutique Design - December 2018 - Contents
Boutique Design - December 2018 - 3
Boutique Design - December 2018 - From the Editor
Boutique Design - December 2018 - 5
Boutique Design - December 2018 - In This Issue
Boutique Design - December 2018 - 7
Boutique Design - December 2018 - Check Out boutiquedesign.com
Boutique Design - December 2018 - 9
Boutique Design - December 2018 - 10
Boutique Design - December 2018 - 11
Boutique Design - December 2018 - The Buzz
Boutique Design - December 2018 - 13
Boutique Design - December 2018 - 14
Boutique Design - December 2018 - 15
Boutique Design - December 2018 - 16
Boutique Design - December 2018 - 17
Boutique Design - December 2018 - 2018 Gold Key Awards: The Why Factor
Boutique Design - December 2018 - 19
Boutique Design - December 2018 - 20
Boutique Design - December 2018 - 21
Boutique Design - December 2018 - 22
Boutique Design - December 2018 - 23
Boutique Design - December 2018 - 24
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Boutique Design - December 2018 - 100
Boutique Design - December 2018 - 101
Boutique Design - December 2018 - 102
Boutique Design - December 2018 - 103
Boutique Design - December 2018 - Q+A:S+S=Success
Boutique Design - December 2018 - 105
Boutique Design - December 2018 - 106
Boutique Design - December 2018 - 107
Boutique Design - December 2018 - 108
Boutique Design - December 2018 - 109
Boutique Design - December 2018 - Products: Casegoods
Boutique Design - December 2018 - 111
Boutique Design - December 2018 - 112
Boutique Design - December 2018 - 113
Boutique Design - December 2018 - 114
Boutique Design - December 2018 - 115
Boutique Design - December 2018 - Products: Lighting
Boutique Design - December 2018 - 117
Boutique Design - December 2018 - 118
Boutique Design - December 2018 - 119
Boutique Design - December 2018 - 120
Boutique Design - December 2018 - 121
Boutique Design - December 2018 - 122
Boutique Design - December 2018 - 123
Boutique Design - December 2018 - Exit Interview
Boutique Design - December 2018 - Cover3
Boutique Design - December 2018 - Cover4
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