Progressive Grocer - August 2017 - BB18

CO L D B E E R * A SS O R T M E N T * PAC K AG E VA R I E T Y

LIQUOR STORES

#1

CHANNEL
in total
alcohol
experience(2)

>47K
liquor
outlets(1)

Focused almost exclusively on total

of consumers includes Sophisticated

alcoholic beverages, liquor stores offer

TAB Enthusiast, Savvy Entertainer and

a unique experience for shoppers. This

Connected Beer Explorer, which include

diverse channel of more than 47,000 out-

Millennials, Gen Xers and over-40

lets is highly fragmented and comprises

shoppers. The liquor channel has a great

independent stores, local chains, state-

opportunity to both exceed shopper

run outlets and large wholesale depots.

expectations and prompt subsequent

Outlet size and product offerings range

beer trips by aligning to shopper

from less than 2,000 square feet, offering

trends, experiential demands, shopping

a few thousand products, to large-scale

convenience and desired value.

footprints of more than 50,000 square
feet and more than 60,000 products.

38M

beer
shopping
trips(2)

22%

of total beer
category
sales(4)

1.3%

decline in
dollar
volume(4)

18

Liquor stores can accelerate their
impact and relevance through simplified

WHO'S THE SHOPPER?

variety, improved shopability, enhanced

The shopper in the liquor channel is

assortment and delivery of value across

diverse and evolving. The wide range

segments and price tiers.

THE LIQUOR STORE SHOPPER
IS DIVERSE AND EVOLVING
SOPHISTICATED
TAB
ENTHUSIASTS

* Millennials
* Look to drink and experiment
with beer
* Look for ratings, descriptions
and pairings in store
* Consider themselves Beer
Connoisseurs
* Prioritize ambiance, service and
selection over price
* Seek Craft and Imports often

SAVVY
ENTERTAINER

* Skews Hispanic and Male LDA
Millennials
* Buys across all beer types to ensure
there is something for everyone
* Less likely to be loyal to a particular
store or channel
* Although they enjoy browsing,
they are somewhat price conscious
because they are buying TAB for
themselves and others

CONNECTED
BEER
EXPLORER

* Under 40, mostly Millennial
* Ethnically diverse
* Price conscious
* Will buy on impulse if product
is new or 'catches their eye'
* Buys across all beer types for
Party Stop



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
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Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
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Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
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Progressive Grocer - August 2017 - BB16
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Progressive Grocer - August 2017 - BB35
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Progressive Grocer - August 2017 - BB37
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Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
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Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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