Progressive Grocer - August 2017 - BB37

CO N V E N I E N C E * I M M E D I AC Y * VA LU E + A SS O R T M E N T
DRUG CHANNEL

IMPACT OF DISPLAY

BEER SHOPPER

AVERAGE
DISPLAY SIZE

DISPLAY $
PER FT 2

LIFT $
PER FT 2

SPIRITS

8 Ft 2

$16

$3

WINE

8 Ft 2

$11

$1

BEER

10 Ft

$52

$12

2

Nielsen Drug Store Audit of TAB Displays, 2014

CONVERSION
10%
90%

CONVERTED
UNCONVERTED

	 of promotional pricing at retail

*	Cold beer assortment is critical -

	 - accurate shelf price tags and

	 82% of drug store shoppers buy

	 eye-catching value offer displays.

	 refrigerated beer, while 22% buy

* Leverage displays that cross-

	 room-temperature beer.(3)

Nielsen Homescan
latest 52 weeks
ending Aug. 27, 2016

	 merchandise beer with categories
	 that have high affinity to beer

DRUG STORE
DO'S AND DON'TS

	baskets.
*	87% of drug shoppers buy
	 something else with beer: food
	 and snacks - 55%; other alcohol

Do's

	 beverage - 27%.

*	 Use displays to increase the

(3)

*	Economy beer over-indexes in

	 awareness of beer availability in

	 drug (110 index vs. grocery ),

	store

	 skewing toward Gen X and Baby

* Cross-promote beer with other

	 Boomer shoppers. Promoting

	 categories to communicate value

	 Economy beer on a regular basis

	 and increase the size of the

	 can be an effective way to

	 shopper's basket

	 communicate value and reduce

* Focus assortment on core items

	 leakage to competition.

	 that fulfill the most consumer

(1)

(4)

	occasions
ASSORTMENT

* Clearly promote the price at retail

*	Even though grocery and liquor
	 stores are recognized as offering

Don'ts

	 greater beer variety, the most

* Allow beer items on shelf and

	 common beer purchases across the

	 display to have missing price

	 relax and connect consumption

	tags

	 occasions are 6- and 12-packs of

* Include items that are not

	 regular domestic beer brands and

	 planogramed in the cooler

	 leading Imports, suggesting drug
	 stores can meet the assortment
	 needs of most shoppers by focusing
	 on these segments and packs.(3)

Sources:
1. Nielsen AOD, 52 weeks ending Oct. 15, 2016
2. Nielsen Homescan latest 52 weeks ending Aug. 27, 2016
3. C+R Drug Shopper Research Study, May 2016
4. MillerCoors BTS Survey, 52 weeks ending Oct. 15, 2016
5. National Drug Retailer Shopper Card Data, 2015
6. Nielsen Drug Store Audit of TAB Displays, 2014

37



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
Progressive Grocer - August 2017 - 15
Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
Progressive Grocer - August 2017 - 23
Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
Progressive Grocer - August 2017 - 26
Progressive Grocer - August 2017 - 27
Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
Progressive Grocer - August 2017 - 30
Progressive Grocer - August 2017 - 31
Progressive Grocer - August 2017 - 32
Progressive Grocer - August 2017 - 33
Progressive Grocer - August 2017 - 34
Progressive Grocer - August 2017 - 35
Progressive Grocer - August 2017 - 36
Progressive Grocer - August 2017 - 37
Progressive Grocer - August 2017 - 38
Progressive Grocer - August 2017 - 39
Progressive Grocer - August 2017 - 40
Progressive Grocer - August 2017 - 41
Progressive Grocer - August 2017 - 42
Progressive Grocer - August 2017 - 43
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Progressive Grocer - August 2017 - 45
Progressive Grocer - August 2017 - 46
Progressive Grocer - August 2017 - 47
Progressive Grocer - August 2017 - 48
Progressive Grocer - August 2017 - 49
Progressive Grocer - August 2017 - 50
Progressive Grocer - August 2017 - 51
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Progressive Grocer - August 2017 - 54
Progressive Grocer - August 2017 - 55
Progressive Grocer - August 2017 - 56
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Progressive Grocer - August 2017 - 58
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Progressive Grocer - August 2017 - 60
Progressive Grocer - August 2017 - 61
Progressive Grocer - August 2017 - 62
Progressive Grocer - August 2017 - 63
Progressive Grocer - August 2017 - 64
Progressive Grocer - August 2017 - 65
Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
Progressive Grocer - August 2017 - 68
Progressive Grocer - August 2017 - 69
Progressive Grocer - August 2017 - 70
Progressive Grocer - August 2017 - 71
Progressive Grocer - August 2017 - 72
Progressive Grocer - August 2017 - 73
Progressive Grocer - August 2017 - 74
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Progressive Grocer - August 2017 - 76
Progressive Grocer - August 2017 - 77
Progressive Grocer - August 2017 - 78
Progressive Grocer - August 2017 - 79
Progressive Grocer - August 2017 - 80
Progressive Grocer - August 2017 - 81
Progressive Grocer - August 2017 - 82
Progressive Grocer - August 2017 - 83
Progressive Grocer - August 2017 - 84
Progressive Grocer - August 2017 - 85
Progressive Grocer - August 2017 - 86
Progressive Grocer - August 2017 - 87
Progressive Grocer - August 2017 - 88
Progressive Grocer - August 2017 - 89
Progressive Grocer - August 2017 - 90
Progressive Grocer - August 2017 - 91
Progressive Grocer - August 2017 - 92
Progressive Grocer - August 2017 - 93
Progressive Grocer - August 2017 - 94
Progressive Grocer - August 2017 - 95
Progressive Grocer - August 2017 - 96
Progressive Grocer - August 2017 - 97
Progressive Grocer - August 2017 - 98
Progressive Grocer - August 2017 - 99
Progressive Grocer - August 2017 - 100
Progressive Grocer - August 2017 - 101
Progressive Grocer - August 2017 - 102
Progressive Grocer - August 2017 - 103
Progressive Grocer - August 2017 - 104
Progressive Grocer - August 2017 - 105
Progressive Grocer - August 2017 - 106
Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
Progressive Grocer - August 2017 - BB8
Progressive Grocer - August 2017 - BB9
Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
Progressive Grocer - August 2017 - BB12
Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
Progressive Grocer - August 2017 - BB15
Progressive Grocer - August 2017 - BB16
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Progressive Grocer - August 2017 - BB19
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Progressive Grocer - August 2017 - BB26
Progressive Grocer - August 2017 - BB27
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Progressive Grocer - August 2017 - BB33
Progressive Grocer - August 2017 - BB34
Progressive Grocer - August 2017 - BB35
Progressive Grocer - August 2017 - BB36
Progressive Grocer - August 2017 - BB37
Progressive Grocer - August 2017 - BB38
Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
Progressive Grocer - August 2017 - BB42
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Progressive Grocer - August 2017 - BB45
Progressive Grocer - August 2017 - BB46
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Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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