Progressive Grocer - August 2017 - BB51

SOCIALIZE * ASSORTMENT * FOOD + BEER

		 restaurants are increasing prices.

first order is a quick order of a favorite.

	

Something that complements the meal is

┬║	 Grocery chains have established 		

		 "grab-and-go" where shoppers

chosen once the food arrives.

		 can buy fully prepared meals and
		 enjoy them at home.

In summary, the beer category provides a
range of styles to complement all casual

It is time to move the occasions back

dining occasions.

to the casual dining restaurant! Visits to
these outlets are primarily food-driven.
CASUAL DINING
DO'S AND DON'TS

They are not just places to eat, they are
places to meet family and friends to

Use
digital
technology
to
complement
experience.

connect and sometimes to celebrate.
Digital technology can be used to remove

Do's

barriers and get consumers in outlets.

*	Offer menu differentiation and value

Many need reminders that these types

	 offers, such as bundling food and drink

of outlets still exist. Once consumers

* Offer the right glassware

are in casual dining locations, enhance

*	Provide a mix of all beer styles in both

the occasion by facilitating the ordering

	 draught and package

process and making checkout fast.

*	Implement optimal price gaps between
	 Light Lagers, national Crafts/Imports

BUILDING WITH BEER®

	 and local Craft

To develop beer solutions for casual

* Provide value offers that appeal to the

dining, consider the following to ensure

	 price-sensitive consumer

the right brand is in the right pack, at

*	 Suggest simple beer/food pairings to

the price for the occasion:

	 complement the meal
*	 Educate wait staff so they can make

Both Premium American Light Lagers

	 informed suggestions

and national and local Crafts have roles
to play, all depending on the time of

Don'ts

day, the day of the week and whether

*	 Ignore social media as a means to

it's before or during the meal.

	 communicate with consumers
*	 Prioritize local Crafts over national/

The food break typically occurs at lunch

	 regional in the tail

time or a weekday dinner and the beer

*	 Leave money on the table with reduced

order is usually a favorite from the

	 price gaps

specials, specifically draught because

*	 Extend value offers across all brands

he/she can't get it at home.

	 and segments
*	 Complicate offers, slowing down wait

Grub gathering typically takes place for

	staff

Friday and Saturday dinners, and the

*	 Underestimate the power of suggestion

Welldeserved
break: away
from home,
no cooking,
cleaning or
chores
Places
to meet
friends and
celebrate
special
occasions

On-Premise Sources:
1. Guest Metrics, TUS
On-Premise 2016
2. Guest Metrics, 2016
3. Guest Metrics, YTD
August 2016
4. Nielsen Homescan, 2016
5. MSS, Bartender
Influencer Beer Report,
January 2015
6. National Craft + Cider
ASU 2014 Survey,
Craft Journey Flow
Segmentation,
Technomic Co-Pilot
7. TNS Brand Tracking Study,
August 2016
8. Technomic, June 2016
9. MillerCoors Internal
Data, 2016

51



Table of Contents for the Digital Edition of Progressive Grocer - August 2017

Contents
Progressive Grocer - August 2017 - Intro
Progressive Grocer - August 2017 - CT1
Progressive Grocer - August 2017 - CT2
Progressive Grocer - August 2017 - Cover1
Progressive Grocer - August 2017 - Cover2
Progressive Grocer - August 2017 - 3
Progressive Grocer - August 2017 - 4
Progressive Grocer - August 2017 - Contents
Progressive Grocer - August 2017 - 6
Progressive Grocer - August 2017 - 7
Progressive Grocer - August 2017 - 8
Progressive Grocer - August 2017 - 9
Progressive Grocer - August 2017 - 10
Progressive Grocer - August 2017 - 11
Progressive Grocer - August 2017 - 12
Progressive Grocer - August 2017 - 13
Progressive Grocer - August 2017 - 14
Progressive Grocer - August 2017 - 15
Progressive Grocer - August 2017 - 16
Progressive Grocer - August 2017 - 17
Progressive Grocer - August 2017 - 18
Progressive Grocer - August 2017 - 19
Progressive Grocer - August 2017 - 20
Progressive Grocer - August 2017 - 21
Progressive Grocer - August 2017 - 22
Progressive Grocer - August 2017 - 23
Progressive Grocer - August 2017 - 24
Progressive Grocer - August 2017 - 25
Progressive Grocer - August 2017 - 26
Progressive Grocer - August 2017 - 27
Progressive Grocer - August 2017 - 28
Progressive Grocer - August 2017 - 29
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Progressive Grocer - August 2017 - 31
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Progressive Grocer - August 2017 - 33
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Progressive Grocer - August 2017 - 36
Progressive Grocer - August 2017 - 37
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Progressive Grocer - August 2017 - 49
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Progressive Grocer - August 2017 - 66
Progressive Grocer - August 2017 - DF1
Progressive Grocer - August 2017 - DF2
Progressive Grocer - August 2017 - DF3
Progressive Grocer - August 2017 - DF4
Progressive Grocer - August 2017 - 67
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Progressive Grocer - August 2017 - Cover3
Progressive Grocer - August 2017 - Cover4
Progressive Grocer - August 2017 - BB1
Progressive Grocer - August 2017 - BB2
Progressive Grocer - August 2017 - BB3
Progressive Grocer - August 2017 - BB4
Progressive Grocer - August 2017 - BB5
Progressive Grocer - August 2017 - BB6
Progressive Grocer - August 2017 - BB7
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Progressive Grocer - August 2017 - BB10
Progressive Grocer - August 2017 - BB11
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Progressive Grocer - August 2017 - BB13
Progressive Grocer - August 2017 - BB14
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Progressive Grocer - August 2017 - BB35
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Progressive Grocer - August 2017 - BB37
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Progressive Grocer - August 2017 - BB39
Progressive Grocer - August 2017 - BB40
Progressive Grocer - August 2017 - BB41
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Progressive Grocer - August 2017 - BB43
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Progressive Grocer - August 2017 - BB46
Progressive Grocer - August 2017 - BB47
Progressive Grocer - August 2017 - BB48
Progressive Grocer - August 2017 - BB49
Progressive Grocer - August 2017 - BB50
Progressive Grocer - August 2017 - BB51
Progressive Grocer - August 2017 - BB52
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