Store Brands - May 2018 - 17

EDAL
RTHY
Top products impress
with leading-edge,
premium qualities

By Lawrence Aylward and
Carolyn Schierhorn

Private label pundits predict that store
brands could be on the cusp of major
growth in the next few years. But to take
store brands to another level, retailers
will need to infuse their own-brand offerings with premium-level products.
If the entries in Store Brands' 2018
Editors' Picks Awards competition are
any indication, premium products are
permeating the industry. The manufacturers and retailers that submitted
entries for our product competition are
clearly innovating, and have embraced
and invested in ingenuity in many facets of food and non-food private brand
categories.
This year, manufacturers and retailers
submitted more than 200 products in
our competition, nearly double from last
year. The sheer assortment of entries in
our third-annual Editors' Picks Awards
competition impressed those who evaluated the product samples.
Open to private brand manufacturers
and retailers that self-manufacture their
own brands, the Editors' Picks Awards
program recognizes the best new product concepts available for private branding. To be eligible for entry in this year's
competition, the concepts must have
been introduced in 2017.
A team of editors judged the food and
beverage entries on taste and mouth
feel, innovation, on-trend impact and
appealing presentation, while assessing
non-food entries on their functionality/
usefulness, innovation, on-trend impact
and appealing presentation.
Despite formidable competition, products from more than 60 vendors stood
out for their differentiation and exclusivity in 30 categories.
Gold, silver and bronze honors were
issued in most categories, but some
categories received only gold or gold
and silver awards. We congratulate the
following winners:
www.storebrands.com / May 2018 / Store Brands

17



Table of Contents for the Digital Edition of Store Brands - May 2018

Contents
Store Brands - May 2018 - Cover1
Store Brands - May 2018 - Cover2
Store Brands - May 2018 - 3
Store Brands - May 2018 - Contents
Store Brands - May 2018 - 5
Store Brands - May 2018 - 6
Store Brands - May 2018 - 7
Store Brands - May 2018 - 8
Store Brands - May 2018 - 9
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Store Brands - May 2018 - Cover3
Store Brands - May 2018 - Cover4
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201902
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201901
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201812
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201811
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201810
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201809
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201808
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201807
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201806
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_bestpractice
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201805
https://www.nxtbookmedia.com