Store Brands - May 2018 - 4

Volume 40 No. 5
May 2018

6

Editor's Take

8

Viewpoint

10

CONTENTS

Around
the Industry
Getting Social

74

End Cap

B

14

ES

Coffee & tea

60

Baked goods
and desserts

66

Bread/
dough/crusts

68

Chocolate
and candy

72

73

Laundry
care and
household
cleaning
products

C
TN
EW PRODU

16

COVER STORY

CATEGORY
INTELLIGENCE
56

2018

TS

DEPARTMENTS

Medal Worthy:
Store Brands' 2018
Editors' Picks Awards
Top products impress
with leading-edge,
premium qualities

FEATURES
40 TOTAL STORE
Creating the covetable
How retailers can leverage limitedtime and exclusive offerings to
generate excitement and tap into
consumers' fear of missing out

43 TRENDING

Baby care

Smooth operations
Retailers of private brands should
scrutinize nearly every element of
the supply chain for ineffeciencies to
reduce costs

46 FOCUS ON FRESH
Solving the
six o'clock scramble

Updated flavor profiles,convenient
packaging and prominent positioning are helping retailers differentiate
their value-added meat and poultry
offerings

51 PACKAGING
Bendable and dependable
Flexible packaging offers many
advantages, from easy customization
and superb printability to shelf-life
extension and sustainability

Store Brands (ISSN-0190-9851; USPS # 0488-370) is published monthly by EnsembleIQ, 8550 W. Bryn Mawr, Suite 200, Chicago, IL 60631. Subscriptions: One year, $95; two years, $146. One year, Canada $112; two years, Canada $150, One year,
foreign $175; two years, foreign $285. Payable in advance with a bank draft drawn on a US bank in US funds.Single copies $10, except foreign, where postage will be added. Reprints, permissions and licensing, please contact Wright's Media at
ensembleiq@wrightsmedia.com or(877) 652-5295. Canada Post: Canada returns to be sent to IDS, P.O. Box 456, Niagara Falls, ON, L2E6V2. Periodicals postage rates paid at Deerfield, IL and additional mailing offices. Printed in USA. POSTMASTER:
send all address changes to Store Brands PO Box 1842 Lowell MA 01853. Copyright 2018 by EnsembleIQ. All rights reserved, including the rights to reproduce in whole or in part. All letters to the editors of this magazine will be treated as having
been submitted for publication. The magazine reserves the right to edit and abridge them. The publication is available in microform from University Microfilms International, 300 North Zeeb Road, Ann Arbor, MI, 48106. The contents of this
publication can not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for claims and representations.
4

Store Brands / May 2018 / www.storebrands.com


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Table of Contents for the Digital Edition of Store Brands - May 2018

Contents
Store Brands - May 2018 - Cover1
Store Brands - May 2018 - Cover2
Store Brands - May 2018 - 3
Store Brands - May 2018 - Contents
Store Brands - May 2018 - 5
Store Brands - May 2018 - 6
Store Brands - May 2018 - 7
Store Brands - May 2018 - 8
Store Brands - May 2018 - 9
Store Brands - May 2018 - 10
Store Brands - May 2018 - 11
Store Brands - May 2018 - 12
Store Brands - May 2018 - 13
Store Brands - May 2018 - 14
Store Brands - May 2018 - 15
Store Brands - May 2018 - 16
Store Brands - May 2018 - 17
Store Brands - May 2018 - 18
Store Brands - May 2018 - 19
Store Brands - May 2018 - 20
Store Brands - May 2018 - 21
Store Brands - May 2018 - 22
Store Brands - May 2018 - 23
Store Brands - May 2018 - 24
Store Brands - May 2018 - 25
Store Brands - May 2018 - 26
Store Brands - May 2018 - 27
Store Brands - May 2018 - 28
Store Brands - May 2018 - 29
Store Brands - May 2018 - 30
Store Brands - May 2018 - 31
Store Brands - May 2018 - 32
Store Brands - May 2018 - 33
Store Brands - May 2018 - 34
Store Brands - May 2018 - 35
Store Brands - May 2018 - 36
Store Brands - May 2018 - 37
Store Brands - May 2018 - 38
Store Brands - May 2018 - 39
Store Brands - May 2018 - 40
Store Brands - May 2018 - 41
Store Brands - May 2018 - 42
Store Brands - May 2018 - 43
Store Brands - May 2018 - 44
Store Brands - May 2018 - 45
Store Brands - May 2018 - 46
Store Brands - May 2018 - 47
Store Brands - May 2018 - 48
Store Brands - May 2018 - 49
Store Brands - May 2018 - 50
Store Brands - May 2018 - 51
Store Brands - May 2018 - 52
Store Brands - May 2018 - 53
Store Brands - May 2018 - 54
Store Brands - May 2018 - 55
Store Brands - May 2018 - 56
Store Brands - May 2018 - 57
Store Brands - May 2018 - 58
Store Brands - May 2018 - 59
Store Brands - May 2018 - 60
Store Brands - May 2018 - 61
Store Brands - May 2018 - 62
Store Brands - May 2018 - 63
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Store Brands - May 2018 - 65
Store Brands - May 2018 - 66
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Store Brands - May 2018 - 70
Store Brands - May 2018 - 71
Store Brands - May 2018 - 72
Store Brands - May 2018 - 73
Store Brands - May 2018 - 74
Store Brands - May 2018 - Cover3
Store Brands - May 2018 - Cover4
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