Store Brands - May 2018 - 44

TRENDING
Fields' company offers solutions to retailers and
suppliers to stay in compliance with FSMA.
"In the United States, retailers, wholesalers and
distributors are now required to maintain certain documents from every supplier, including private brands, to
verify their supply chain's compliance with the FSMA,"
Fields says. "These documents include facility registrations, foreign supplier verifications, food safety plans
and sanitary transportation records."

Jeff Liebesman,
CEO
iGPS Logistics

44

Gilene says that streamlining operations is essential to
ensuring product availability at the point of purchase
and that having the products on the shelves when consumers are shopping is a critical initiative for retailers.
"Retailers and suppliers are hard at work trying to
improve forecasting and transportation and reduce
product touches, so goods get to stores quicker and
with minimal damage," he adds. "[But] unsaleables are
still a key retail challenge."
Gilene says CHEP helps customers reduce product damage while improving inbound and reverse
logistics; warehouse and in-store efficiency; and
environmental sustainability.
"For example, CHEP is working with a group
of manufacturers and retailers - as well as the
Grocery Manufacturers Association - to redefine
optimal unit load guidelines as product moves
through the supply chain," he explains. "Compliance
in this area is critical as retailers continue to invest
in automation and reduce the number of touches
required to get product to consumers."
With the greater competition and demand for efficiency, retailers are looking for supply chain partners
that provide thorough operational feedback and data to
maximize their services and savings to make compliance as stress-free as possible, Liebesman says.
"At iGPS Logistics, our pallet pooling system is
modeled around these needs, he adds. "On the tracking
and information side, every pallet comes embedded
with a uniquely tagged RFID chip to monitor
shipments for speed and inconsistencies, and prevent product theft."
Liebesman says iGPS Logistics offers plastic pallets of uniform size and weight and with
fewer incongruencies so it's easier

Store Brands / May 2018 / www.storebrands.com

to predict costs and potential issues.
Fields says retailers selling private brands need to
look at the latest tools that help optimize inventory
positions through the use of artificial intelligence and
related technologies.
"These solutions are more precisely predicting
consumer demand so companies can ensure the right
product is on the shelf when wanted," he adds. "Track
and trace plays an important role here because it
enables the most comprehensive picture of the product
supply chain in action, so the proper levers can be
pushed to ensure the customer is satisfied when she
leaves the store or hits the checkout button online."

Gilene says CHEP recently worked with multiple retailers to help optimize platform choices in their private
brands and self-manufacturing supply chains.
"One of the specific problems we help with is replenishment," he adds. "The CHEP carbon-neutral half
pallet meets retailers' promotional and replenishment
needs at the store level. We are working with a large national retailer now to pilot in-shelf replenishment using
the CHEP half pallet on its private label products in the
baking category. Initial results show the CHEP carbonneutral half pallet is driving labor savings at the store
level while improving on-shelf availability and sales."
Liebesman says the benefits of plastic pallets are
viewed positively not just by manufacturers looking to
improve efficiencies and food safety, but also increasingly by retailers and foodservice providers that see the
plastic pallet's higher quality, greater consistency and
lighter weight as creating new opportunities to streamline their product flow and reduce cost.
"The introduction of plastic pallets into the retailers' supply chain reduces their need to constantly clean
up the never-ending accumulations of wood debris
and loose nails that are unavoidable with wood pallets
across the floors of both warehouses and retail stores,"
he says. "The lighter iGPS pallet reduces deadweight
compared to heavier wood pallets for product transfers
between depots and retail stores.
Fields says Park City Group/ReposiTrak helped
one of the county's leading supermarket cooperatives
to comply with FSMA and with implementation of an
automated supplier approval program for all food and
non-food suppliers, especially private brands, to collect
more corporate and food safety documentation.
"The coop now has an accurate list of suppliers, can
more easily qualify new suppliers, and has increased the
breadth of documents required to reduce risk on behalf
of its retailer members,," he says. "Supplier compliance is now improving every month and the company
expects to near 100 percent within 12 months." SB


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Table of Contents for the Digital Edition of Store Brands - May 2018

Contents
Store Brands - May 2018 - Cover1
Store Brands - May 2018 - Cover2
Store Brands - May 2018 - 3
Store Brands - May 2018 - Contents
Store Brands - May 2018 - 5
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Store Brands - May 2018 - Cover3
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https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201902
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