Store Brands - May 2018 - 48

FOCUS ON FRESH
exceptional service and a range of healthy and fresh
options make consumers come back time and time
again. Additionally, high-end products with chef-type
options make return customers not only happy, but
they spread the word to everyone they know."
And while freshness and quality of an overall private
brand program will remain a consumer priority, a
positive shopping experience is equally as important.
"Consumers want clean, well-stocked departments
along with knowledgeable, friendly service," Tomeny
says. "They're looking for a wide variety of package sizes
and cuts, as well as a selection of specialty meats having
attributes such as grass-fed, antibiotic-free or organic."
Variety is a very important feature within valueadded meats and poultry. The right assortment
will differentiate a retailer's offerings and retain
consumer interest.
"Consumers are looking for a personalized
experience and will frequent stores that have products
- including fresh meat - matching their lifestyle and
taste preferences," Parker explains.
For example, IRI Fresh Shopping Trends research
shows consumers - especially millennials and
households with children - seek both transparency in
ingredients and convenient meals.
"Just having the hottest prices or best freezerstocking sales is not enough," Parker adds. "Helping
them have an easy and delightful experience in-store
and at home is critical."

MOVING MORE PRODUCT

A few cuts of meat and poultry remain popular, namely
stir fry/fajita chicken strips, corned beef, marinated
pork loins, and cooked or smoked chicken leg quarters.

TAKEAWAYS
* Value-added meat and poultry can help
support private brand solutions that cross
and connect the entire store.
* Keep consumers coming back for more by
offering great quality, exceptional service
and a range of healthy and fresh options.
* Fresh meats with special attribute claims like
natural, local or antibiotic-free are growing
in demand, so retailers will need to have a
visible presence in these items.
48

Store Brands / May 2018 / www.storebrands.com

But the latest flavors to spark consumer interest showcase the influence of indulgence and hot or spicy tastes.
"For both chicken and pork, barbeque/mesquite
remain on top with Asian, Hispanic, American South
and Italian flavor influences all appearing in the top 10
[flavors]," Parker says.
When value-added meats and poultry offerings are
changed up, consumers not only notice but they also
appreciate the flavor variety.
Customers, says Lorsung, always enjoy it when
an item is modified a bit, such as increasing the
spiciness a little or rotating the center of the plate
product, from shish kabobs stuffed and topped with
elegant compound butters to "a cross section of
fresh-cut proteins."
Global barbecue, Latin and Asian flair, spicy or
alcohol-inspired profiles are all trending, according to
Daymon's Tomeny.
"Inspiration for value-added meat products that
move can come from many places, including the
prepared meals section of stores as well as top food
service menu trends," Parker notes.
Just look at the explosion of meal kits. Their
popularity shows that many consumers want to
take active roles in cooking but need ideas and time
savers - something to spark their creativity and
taste buds.
"Value-added meat can be a way to help [consumers] connect with that experience in the store,"
Parker adds.

GETTING THE WORD OUT

When it comes to the overall meat and poultry category,
even the most seasoned consumer occasionally needs
some guidance or education about the products they
purchase. And for retailers it is a can't-miss opportunity
to connect with their shoppers.
"Consumers are looking for nutritional guidance
when shopping for meat, as well as direction as to what
cuts are best for specific cooking techniques," Tomeny
says. "Clear and complete information in this area helps
with purchase decision."
Lorsung highlights the importance of the retailer's
own employees to be that educational resource.
"In today's market, the meat manager and butchers
are masters of options, from training and educating to
packaging and presenting to the consumer in a way
that shows the advantages of buying a value-added item
from the meat counter," he says.
Labeling is also crucial, he adds. Food safety
awareness of all allergens and ingredients must be clear
on the package.
"On value-added meats, perhaps the most important
thing to communicate is freshness and quality," Tomeny
stresses. "Understanding how, when and where value-


http://www.storebrands.com

Table of Contents for the Digital Edition of Store Brands - May 2018

Contents
Store Brands - May 2018 - Cover1
Store Brands - May 2018 - Cover2
Store Brands - May 2018 - 3
Store Brands - May 2018 - Contents
Store Brands - May 2018 - 5
Store Brands - May 2018 - 6
Store Brands - May 2018 - 7
Store Brands - May 2018 - 8
Store Brands - May 2018 - 9
Store Brands - May 2018 - 10
Store Brands - May 2018 - 11
Store Brands - May 2018 - 12
Store Brands - May 2018 - 13
Store Brands - May 2018 - 14
Store Brands - May 2018 - 15
Store Brands - May 2018 - 16
Store Brands - May 2018 - 17
Store Brands - May 2018 - 18
Store Brands - May 2018 - 19
Store Brands - May 2018 - 20
Store Brands - May 2018 - 21
Store Brands - May 2018 - 22
Store Brands - May 2018 - 23
Store Brands - May 2018 - 24
Store Brands - May 2018 - 25
Store Brands - May 2018 - 26
Store Brands - May 2018 - 27
Store Brands - May 2018 - 28
Store Brands - May 2018 - 29
Store Brands - May 2018 - 30
Store Brands - May 2018 - 31
Store Brands - May 2018 - 32
Store Brands - May 2018 - 33
Store Brands - May 2018 - 34
Store Brands - May 2018 - 35
Store Brands - May 2018 - 36
Store Brands - May 2018 - 37
Store Brands - May 2018 - 38
Store Brands - May 2018 - 39
Store Brands - May 2018 - 40
Store Brands - May 2018 - 41
Store Brands - May 2018 - 42
Store Brands - May 2018 - 43
Store Brands - May 2018 - 44
Store Brands - May 2018 - 45
Store Brands - May 2018 - 46
Store Brands - May 2018 - 47
Store Brands - May 2018 - 48
Store Brands - May 2018 - 49
Store Brands - May 2018 - 50
Store Brands - May 2018 - 51
Store Brands - May 2018 - 52
Store Brands - May 2018 - 53
Store Brands - May 2018 - 54
Store Brands - May 2018 - 55
Store Brands - May 2018 - 56
Store Brands - May 2018 - 57
Store Brands - May 2018 - 58
Store Brands - May 2018 - 59
Store Brands - May 2018 - 60
Store Brands - May 2018 - 61
Store Brands - May 2018 - 62
Store Brands - May 2018 - 63
Store Brands - May 2018 - 64
Store Brands - May 2018 - 65
Store Brands - May 2018 - 66
Store Brands - May 2018 - 67
Store Brands - May 2018 - 68
Store Brands - May 2018 - 69
Store Brands - May 2018 - 70
Store Brands - May 2018 - 71
Store Brands - May 2018 - 72
Store Brands - May 2018 - 73
Store Brands - May 2018 - 74
Store Brands - May 2018 - Cover3
Store Brands - May 2018 - Cover4
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201902
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201901
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201812
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201811
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201810
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201809
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201808
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201807
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201806
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_bestpractice
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201805
https://www.nxtbookmedia.com