Store Brands - May 2018 - 54

PACKAGING
oxygen and contamination - with each package
tailored to meet the customer's design and functional
requirements, Casey explains. "A great example is our
new Oven N Done product. This product provides
a custom fresh meal solution that is convenient
and hassle-free for consumers, using packaging
innovation for the microwave or oven."
ProAmpac also has developed several packaging
innovations that address consumers' demand for
freshness, convenience and transparency as well their
penchant for snacking. "ProVue Shield - an economical
moisture, oxygen and aroma barrier laminate - provides
clarity for viewing the product combined with a barrier
to keep snacks fresh," Pellingra says.
The company has also developed Pro LocknPeel,
which allows a package to peel open easily, "ending
consumer frustration getting into packages," as
Pellingra puts it, "but has a very high burst strength
that provides for safe distribution."
Recently commercialized for salty snack
applications, ProAmpac's E-Z SnackPak is the only
pouch that converts into a convenient tray after
opening, according to Pellingra.

"We have also developed a surface treatment that
provides flexible packaging with a 'paper feel and look,' "
he adds. "This is a step beyond registered matte coatings
where a consumer can actually feel the graphic treatment
on the packaging."

APPLICATIONS ON THE RISE

Frequently used for shelf-stable snacks and frozen food, flexible
packaging is making gains in several other product categories.
"There is high growth in liquid applications replacing
rigid [containers], as flexible packaging can often reduce
packaging weight significantly," Pellingra says.
Another strong growth area is the pet aisle, even for wet
dog and cat food. "Retort pouches provide easy opening and
minimal packaging versus cans for shelf-stable wet products,"
Pellingra notes.
For dry pet food, "side-gusseted bags provide improved
shelf-cube utilization and excellent billboards, and woven
bags provide excellent toughness and minimize breakage for
large dry pet food bags," he adds.
Designed for the pet category, ProAmpac's Pro-Dura
Premium bags are heavy-duty woven polypropylene bags with a
unique surface laminate that "hides the weave," creating a resilient
high-quality billboard for large-format bags, Pellingra says.

LIFE-CYCLE SUSTAINABILITY

Plastic flexible packaging is often recyclable; but when it's
not, that can be a negative from a sustainability standpoint,
Funke observes. In some municipalities, recyclers may only
accept certain plastic substrates.
However, there is much more to environmental
sustainability than post-consumer recyclability.
"In some cases you're eliminating waste with flexible
packaging," Funke explains. "If you have a fully sealed plastic bag
and you're able to keep the product fresh in that one bag, you
reduce waste by not having to put a plastic bag inside of a box
because you are eliminating one of the pieces of that package."
To really appreciate the sustainability benefits of flexible
packaging, it's important to consider the substrate's entire
life cycle, according to the FPA. "Innovation and technology
have enabled flexible packaging manufacturers to use
fewer natural resources in the creation of their packaging,
and improvements in production processes have reduced
water and energy consumption, greenhouse gas emissions
and volatile organic compounds," the organization states.
"Even more [significant], lighter-weight flexible packaging
results in less transportation-related energy and fossil fuel
consumption and environmental pollution."
Flexible packaging takes up much less space than rigid
containers when empty, reducing the costs and carbon
footprint involved in shipping the packaging to a filling
location, Pellingra explains.
"Of all packaging materials," he observes, "flexible
packaging takes up the least space at the start of life and the
end of life." SB
54

Store Brands / May 2018 / www.storebrands.com


http://covertechflex.com http://www.storebrands.com

Table of Contents for the Digital Edition of Store Brands - May 2018

Contents
Store Brands - May 2018 - Cover1
Store Brands - May 2018 - Cover2
Store Brands - May 2018 - 3
Store Brands - May 2018 - Contents
Store Brands - May 2018 - 5
Store Brands - May 2018 - 6
Store Brands - May 2018 - 7
Store Brands - May 2018 - 8
Store Brands - May 2018 - 9
Store Brands - May 2018 - 10
Store Brands - May 2018 - 11
Store Brands - May 2018 - 12
Store Brands - May 2018 - 13
Store Brands - May 2018 - 14
Store Brands - May 2018 - 15
Store Brands - May 2018 - 16
Store Brands - May 2018 - 17
Store Brands - May 2018 - 18
Store Brands - May 2018 - 19
Store Brands - May 2018 - 20
Store Brands - May 2018 - 21
Store Brands - May 2018 - 22
Store Brands - May 2018 - 23
Store Brands - May 2018 - 24
Store Brands - May 2018 - 25
Store Brands - May 2018 - 26
Store Brands - May 2018 - 27
Store Brands - May 2018 - 28
Store Brands - May 2018 - 29
Store Brands - May 2018 - 30
Store Brands - May 2018 - 31
Store Brands - May 2018 - 32
Store Brands - May 2018 - 33
Store Brands - May 2018 - 34
Store Brands - May 2018 - 35
Store Brands - May 2018 - 36
Store Brands - May 2018 - 37
Store Brands - May 2018 - 38
Store Brands - May 2018 - 39
Store Brands - May 2018 - 40
Store Brands - May 2018 - 41
Store Brands - May 2018 - 42
Store Brands - May 2018 - 43
Store Brands - May 2018 - 44
Store Brands - May 2018 - 45
Store Brands - May 2018 - 46
Store Brands - May 2018 - 47
Store Brands - May 2018 - 48
Store Brands - May 2018 - 49
Store Brands - May 2018 - 50
Store Brands - May 2018 - 51
Store Brands - May 2018 - 52
Store Brands - May 2018 - 53
Store Brands - May 2018 - 54
Store Brands - May 2018 - 55
Store Brands - May 2018 - 56
Store Brands - May 2018 - 57
Store Brands - May 2018 - 58
Store Brands - May 2018 - 59
Store Brands - May 2018 - 60
Store Brands - May 2018 - 61
Store Brands - May 2018 - 62
Store Brands - May 2018 - 63
Store Brands - May 2018 - 64
Store Brands - May 2018 - 65
Store Brands - May 2018 - 66
Store Brands - May 2018 - 67
Store Brands - May 2018 - 68
Store Brands - May 2018 - 69
Store Brands - May 2018 - 70
Store Brands - May 2018 - 71
Store Brands - May 2018 - 72
Store Brands - May 2018 - 73
Store Brands - May 2018 - 74
Store Brands - May 2018 - Cover3
Store Brands - May 2018 - Cover4
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201902
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201901
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201812
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201811
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201810
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201809
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201808
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201807
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201806
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_bestpractice
https://www.nxtbook.com/nxtbooks/ensembleiq/storebrands_201805
https://www.nxtbookmedia.com