90th Anniversary Booklet/FINAL.qxp_90th Anniversary Booklet 12/6/20 1:56 PM Page 1 Skiers on Penny Hill look east up trail Creek and over Sun Valley Village, during the winter of 1938. Called the " St. Moritz of America " , Sun Valley began modern skiing in this country as the first destination ski resort. Sun Valley opened in December, 1936. The development of a ski resort along the Union Pacific rail line was conceived by Board Chairman Averell Harriman to stimulate passenger service during the Great Depression and to encourage winter travel. See more starting on page 66. photo courtesy of Center for Regional History Community Library, Ketchum, ID FWSA 90th Anniversary Booklet / 1930 - 2020 1