Focus Magazine - Fall 2011 - 33
PRODUCTTRAINING
medium. Your company may already have some data on what has worked well in the past with your MSLs. If not, soliciting feedback from the MSLs themselves on what they've liked in prior training is always a good practice.
Quick Tips for MSL Training Materials
• Find out the previous experience of your MSLs in this therapeutic area • Present information at the appropriate depth, match it to the clinical literature and discuss the topics they need to understand • Match the content with the appropriate medium — print may not be the only format • Include guided learning as a training strategy • Provide quick reference guides
Training strategies
Although MSLs may need to know a greater amount of information than representatives, providing it all in the training materials is not only impractical, it also does not address how these individuals like to learn. MSLs are accustomed to nding information out for themselves, researching an issue and tracking down the answer to a question. It makes sense to present at least some of their training using similar strategies, by making use of guided learning. For example, you can guide
learners by providing links to relevant articles accompanied by key questions. MSLs want to see the primary literature, and good MSL training helps them access and use it appropriately.
Provide materials
Because of the volume of information that MSLs deal with, providing quick reference guides (especially about products and clinical trials) that review key facts in a succinct, easy-toaccess format will be much appreciated by your audience. I
Karin Hawkinson is a medical director at Custom Learning Designs, Inc. Email Karin at karin.hawkinson@cldinc.com.
FOCUS | FALL 2011 | www.spbt.org/resources/focus-magazine.aspx
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Focus Magazine - Fall 2011
Table of Contents for the Digital Edition of Focus Magazine - Fall 2011
Focus Magazine - Fall 2011
Leap of Faith
Contents
Field-Based Training: Developing Future Leaders
Gender Inequities in Training
Social Learning in Action: Beyond the Hype
Time Management: Training the Clock-Watcher
Cover Story: Pfizer: Managing Manager Development
The Well-Rounded Rep: 4 Ways to Make Soft-Skills Training More Effective
Mobile Learning: The Power to Perform
Demystifying MSL Training
Leadership Lessons from the Military
Coaching the Amiable Rep
Investing in Sales Training 2.0
Infographic
Clip & Go Activity
Heard it on the Tweet
People News
Company News
Ad Index
Focus Contacts
5 Questions With…John Baldoni
Focus Magazine - Fall 2011 - Focus Magazine - Fall 2011
Focus Magazine - Fall 2011 - Cover2
Focus Magazine - Fall 2011 - 3
Focus Magazine - Fall 2011 - 4
Focus Magazine - Fall 2011 - 5
Focus Magazine - Fall 2011 - 6
Focus Magazine - Fall 2011 - Leap of Faith
Focus Magazine - Fall 2011 - 8
Focus Magazine - Fall 2011 - Contents
Focus Magazine - Fall 2011 - 10
Focus Magazine - Fall 2011 - 11
Focus Magazine - Fall 2011 - 12
Focus Magazine - Fall 2011 - Field-Based Training: Developing Future Leaders
Focus Magazine - Fall 2011 - 14
Focus Magazine - Fall 2011 - Gender Inequities in Training
Focus Magazine - Fall 2011 - 16
Focus Magazine - Fall 2011 - Social Learning in Action: Beyond the Hype
Focus Magazine - Fall 2011 - 18
Focus Magazine - Fall 2011 - Time Management: Training the Clock-Watcher
Focus Magazine - Fall 2011 - 20
Focus Magazine - Fall 2011 - Cover Story: Pfizer: Managing Manager Development
Focus Magazine - Fall 2011 - 22
Focus Magazine - Fall 2011 - 23
Focus Magazine - Fall 2011 - 24
Focus Magazine - Fall 2011 - The Well-Rounded Rep: 4 Ways to Make Soft-Skills Training More Effective
Focus Magazine - Fall 2011 - 26
Focus Magazine - Fall 2011 - 27
Focus Magazine - Fall 2011 - 28
Focus Magazine - Fall 2011 - Mobile Learning: The Power to Perform
Focus Magazine - Fall 2011 - 30
Focus Magazine - Fall 2011 - 31
Focus Magazine - Fall 2011 - Demystifying MSL Training
Focus Magazine - Fall 2011 - 33
Focus Magazine - Fall 2011 - 34
Focus Magazine - Fall 2011 - Leadership Lessons from the Military
Focus Magazine - Fall 2011 - Coaching the Amiable Rep
Focus Magazine - Fall 2011 - 37
Focus Magazine - Fall 2011 - Investing in Sales Training 2.0
Focus Magazine - Fall 2011 - 39
Focus Magazine - Fall 2011 - Infographic
Focus Magazine - Fall 2011 - 41
Focus Magazine - Fall 2011 - 42
Focus Magazine - Fall 2011 - Clip & Go Activity
Focus Magazine - Fall 2011 - Heard it on the Tweet
Focus Magazine - Fall 2011 - 45
Focus Magazine - Fall 2011 - People News
Focus Magazine - Fall 2011 - Company News
Focus Magazine - Fall 2011 - Ad Index
Focus Magazine - Fall 2011 - Focus Contacts
Focus Magazine - Fall 2011 - 5 Questions With…John Baldoni
Focus Magazine - Fall 2011 - Cover3
Focus Magazine - Fall 2011 - Cover4
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