Focus Magazine - Spring 2012 - 27
eLEARNING
sense; but due to the limited nature of one-way technologies, as well as “one size ts all” training programs, this has not always been common practice. Social learning technologies break down these boundaries by empowering learners, not only the trainers, with the abilities to identify and share content. Engagement levels soar because learners now drive the material that they nd critical through rating and tagging content and identifying helpful assets. To ensure ease of use, create learning assets in small, bite-size components with singular and focused objectives.
#5: Access
Developing mLearning experiences that qualify as dynamic are two-fold in nature. First, organizations must provide anytime-anywhere access to helpful content for sales representatives
who spend the majority of their time in the eld, not in the o ce. And, second, mobile platforms give organizations a unique opportunity not to teach new materials, but to reinforce core insights through tactics such as polling via SMS surveys, streaming just-in-time text updates, publishing short podcasts on subjects like patient case studies, and featuring short games and quizzes. Dynamic experiences that drive performance All told, to create truly engaging environments, modern-day training must leverage technologies in ways that connect with learners on an emotional level. As explored through the key drivers above, learners’ interest is captured and maintained through experiences that recognize their achievements, equip them with success models and empower them through collaborative
platforms. Moreover, content must remain of high relevance to learners’ speci c challenges and be anytime-anywhere accessible.
Conclusion
For life sciences organizations, then, engagement is achieved and sustained through a core understanding of what drives learning pathways and — through eLearning, social learning and mLearning technologies — subsequently cra ing dynamic experiences that accelerate the performance of their learners, and, in turn, their businesses. I
For more information, scan/capture the QR code with your smartphone.
Philip McCrea is CEO of ClearPoint. Email Philip at p.mccrea@clearpointlearning.com
FOCUS | SPRING 2012 | www.spbt.org
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Focus Magazine - Spring 2012
Table of Contents for the Digital Edition of Focus Magazine - Spring 2012
From the President: Why Build Bridges Through Networking?
Table of Contents
Table of Contents
Guest Editor: Onboarding New Trainers
Wrapping Up the Day
Allergan: Training on a Continuum
Building a Career Advancement Program
8 Steps to Effective Communication Skills
Driving Learner Engagement through Dynamic Technology Experiences
Identifying and Sharing Information on Clinical Product Differences
Business Acumen and the New Sales Leader
New Skills for a New World Order
Tailoring Sales Training to Medical Device Representatives
Virtual How
Company News
People News
Ad Index
Focus Contacts
5 Questions with…Erika Andersen
Focus Magazine - Spring 2012 - Cover1
Focus Magazine - Spring 2012 - Cover2
Focus Magazine - Spring 2012 - 3
Focus Magazine - Spring 2012 - 4
Focus Magazine - Spring 2012 - 5
Focus Magazine - Spring 2012 - 6
Focus Magazine - Spring 2012 - From the President: Why Build Bridges Through Networking?
Focus Magazine - Spring 2012 - 8
Focus Magazine - Spring 2012 - Table of Contents
Focus Magazine - Spring 2012 - 10
Focus Magazine - Spring 2012 - Table of Contents
Focus Magazine - Spring 2012 - 12
Focus Magazine - Spring 2012 - Guest Editor: Onboarding New Trainers
Focus Magazine - Spring 2012 - 14
Focus Magazine - Spring 2012 - Wrapping Up the Day
Focus Magazine - Spring 2012 - 16
Focus Magazine - Spring 2012 - Allergan: Training on a Continuum
Focus Magazine - Spring 2012 - 18
Focus Magazine - Spring 2012 - 19
Focus Magazine - Spring 2012 - Building a Career Advancement Program
Focus Magazine - Spring 2012 - 21
Focus Magazine - Spring 2012 - 22
Focus Magazine - Spring 2012 - 8 Steps to Effective Communication Skills
Focus Magazine - Spring 2012 - 24
Focus Magazine - Spring 2012 - 25
Focus Magazine - Spring 2012 - Driving Learner Engagement through Dynamic Technology Experiences
Focus Magazine - Spring 2012 - 27
Focus Magazine - Spring 2012 - 28
Focus Magazine - Spring 2012 - Identifying and Sharing Information on Clinical Product Differences
Focus Magazine - Spring 2012 - 30
Focus Magazine - Spring 2012 - 31
Focus Magazine - Spring 2012 - Business Acumen and the New Sales Leader
Focus Magazine - Spring 2012 - 33
Focus Magazine - Spring 2012 - New Skills for a New World Order
Focus Magazine - Spring 2012 - 35
Focus Magazine - Spring 2012 - Tailoring Sales Training to Medical Device Representatives
Focus Magazine - Spring 2012 - Virtual How
Focus Magazine - Spring 2012 - Company News
Focus Magazine - Spring 2012 - People News
Focus Magazine - Spring 2012 - Ad Index
Focus Magazine - Spring 2012 - Focus Contacts
Focus Magazine - Spring 2012 - 5 Questions with…Erika Andersen
Focus Magazine - Spring 2012 - Cover3
Focus Magazine - Spring 2012 - Cover4
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