Focus - Summer 2012 - 17
COVERSTORY
respondents listed these key components for the next three years: • An increased focus on compliance with regulators. • A need to align training plans with business objectives. • Developing trainers to deliver virtual learning. • Developing and enhancing learning portals. • Changes to products and markets. Je Taylor, senior director of strategic capabilities for Sano , certainly relates to the changes in products and markets challenge. “ e biggest challenge we’re facing now is the business model for us and a lot of pharma companies is going away from the blockbuster drug to smaller niche products,” Taylor said. “I call it economies of scale or e ciencies. e resources to support many small brands is greater than to support one large brand. We’re still managing many small brands with limited resources. We’re trying to be more efcient with the same number of people.” But before life sciences trainers go there, they need to overcome current challenges to the learning landscape. e landscape survey lists the top ve issues facing trainers, spotlighting broader, systemic issues for which no simple “magic bullet” is readily available: • Reluctance to divert sales people from their jobs. Companies are turning to new performance expectations and utilizing eld training solutions and new media to address anytime/anywhere learning. • Lack of executive support. is is the ongoing soundtrack to
FOCUS | SUMMER 2012 | www.spbt.org
corporate training, but many survey participants were nonetheless optimistic about bigger budgets and creating the right culture for learning. As one participant said, “We’re transitioning to a ‘training as a business’ model to make a case for needed resources.” • Learning transfer. Study participants largely agreed that learning transfer is optimized when learners are given the chance to adopt new behaviors within three weeks of being trained, and are then given feedback on their e orts. Many respondents cited a lack of follow-through by managers, o en making training ine ective.
FIGURE 1
17
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Focus - Summer 2012
Table of Contents for the Digital Edition of Focus - Summer 2012
Focus - Summer 2012
From the President: How to Build Your Network
Table of Contents
Table of Contents
Guest Editor: The Evolution of Digital Training
Protecting Your Class from Naysayers
2012 SPBT Industry Landscape Study: Trends, Technology & Training
The Lost ROI from Poor Coaching Practices
Getting the Attention You Deserve
Training that Doesn't Break the Bank
Effective Product Launches on Short Timelines
Leadership Secrets from Pharma Legends
Don't Overlook NPs/PAs in Sales Training
The Case for Continuous Learning
Virtual How
Company News
People News
Ad Index
Focus Contacts
5 Questions with…Julie Clow
Focus - Summer 2012 - Focus - Summer 2012
Focus - Summer 2012 - Cover2
Focus - Summer 2012 - 3
Focus - Summer 2012 - 4
Focus - Summer 2012 - 5
Focus - Summer 2012 - 6
Focus - Summer 2012 - From the President: How to Build Your Network
Focus - Summer 2012 - 8
Focus - Summer 2012 - Table of Contents
Focus - Summer 2012 - 10
Focus - Summer 2012 - Table of Contents
Focus - Summer 2012 - 12
Focus - Summer 2012 - Guest Editor: The Evolution of Digital Training
Focus - Summer 2012 - 14
Focus - Summer 2012 - Protecting Your Class from Naysayers
Focus - Summer 2012 - 2012 SPBT Industry Landscape Study: Trends, Technology & Training
Focus - Summer 2012 - 17
Focus - Summer 2012 - 18
Focus - Summer 2012 - 19
Focus - Summer 2012 - 20
Focus - Summer 2012 - 21
Focus - Summer 2012 - 22
Focus - Summer 2012 - 23
Focus - Summer 2012 - The Lost ROI from Poor Coaching Practices
Focus - Summer 2012 - 25
Focus - Summer 2012 - Getting the Attention You Deserve
Focus - Summer 2012 - 27
Focus - Summer 2012 - 28
Focus - Summer 2012 - Training that Doesn't Break the Bank
Focus - Summer 2012 - 30
Focus - Summer 2012 - 31
Focus - Summer 2012 - Effective Product Launches on Short Timelines
Focus - Summer 2012 - 33
Focus - Summer 2012 - Leadership Secrets from Pharma Legends
Focus - Summer 2012 - Don't Overlook NPs/PAs in Sales Training
Focus - Summer 2012 - The Case for Continuous Learning
Focus - Summer 2012 - Virtual How
Focus - Summer 2012 - Company News
Focus - Summer 2012 - People News
Focus - Summer 2012 - Ad Index
Focus - Summer 2012 - Focus Contacts
Focus - Summer 2012 - 5 Questions with…Julie Clow
Focus - Summer 2012 - Cover3
Focus - Summer 2012 - Cover4
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