Focus - Summer 2012 - 18
COVERSTORY
• Incorporating technology. Respondents were de nitely not in agreement on the use of learning technologies, with many citing concerns about multiple generations in the workplace – some of whom may not be as comfortable with technology-enabled learning – and about customizing learning and engaging students with virtual training. But the impact of the iPad on life sciences training was de nitely reected in respondent comments, with one person saying the iPad “could be a game-changer for training.” • Limited Resources. It’s certainly not surprising to see respondents citing the need “to do more with less” as a common concern for life sciences trainers. Respondents were worried about burnout on overworked training teams, as well as the need to cut and cancel training. Some respondents sang the praises of external vendors, while others expressed concern about capabilities and nances. With limited resources, training has to be both targeted and relevant, said Chris Platanos, director of marketing and training for Kadmon Pharmaceuticals. at not only is nancially sound, it supports learning retention. “If it’s not relevant and it’s not targeted, the retention goes out the window,” he said. “ at’s a challenge that all trainers face, even those with larger companies.”
FIGURE 2
Sano ’s Taylor noticed similarities in the landscape study numbers as well. “No one’s an island right now,” he said. “We’re all facing identical challenges regardless of the size of our companies. at was very clear. It’s almost like we’re one big company. e similarity of challenges across companies of all sizes was very apparent.” In the face of such systemic and all-encompassing challenges, measurement becomes an important tool for training leaders to prove both the value of training and the alignment with business goals and objectives. As Figure 2 shows, needs assessments are heavily utilized to determine the scope of training initiatives, with success being shown through methods such as behavioral surveys, certi cation testing, managerial feedback and formal, written testing. Not surprisingly, technology was a theme that ran throughout the survey, with respondents variously citing technology as both a cause of and solution for problems, as well as being the means for identifying and addressing training challenges. Focusing here on delivery only, respondents
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Focus - Summer 2012
Table of Contents for the Digital Edition of Focus - Summer 2012
Focus - Summer 2012
From the President: How to Build Your Network
Table of Contents
Table of Contents
Guest Editor: The Evolution of Digital Training
Protecting Your Class from Naysayers
2012 SPBT Industry Landscape Study: Trends, Technology & Training
The Lost ROI from Poor Coaching Practices
Getting the Attention You Deserve
Training that Doesn't Break the Bank
Effective Product Launches on Short Timelines
Leadership Secrets from Pharma Legends
Don't Overlook NPs/PAs in Sales Training
The Case for Continuous Learning
Virtual How
Company News
People News
Ad Index
Focus Contacts
5 Questions with…Julie Clow
Focus - Summer 2012 - Focus - Summer 2012
Focus - Summer 2012 - Cover2
Focus - Summer 2012 - 3
Focus - Summer 2012 - 4
Focus - Summer 2012 - 5
Focus - Summer 2012 - 6
Focus - Summer 2012 - From the President: How to Build Your Network
Focus - Summer 2012 - 8
Focus - Summer 2012 - Table of Contents
Focus - Summer 2012 - 10
Focus - Summer 2012 - Table of Contents
Focus - Summer 2012 - 12
Focus - Summer 2012 - Guest Editor: The Evolution of Digital Training
Focus - Summer 2012 - 14
Focus - Summer 2012 - Protecting Your Class from Naysayers
Focus - Summer 2012 - 2012 SPBT Industry Landscape Study: Trends, Technology & Training
Focus - Summer 2012 - 17
Focus - Summer 2012 - 18
Focus - Summer 2012 - 19
Focus - Summer 2012 - 20
Focus - Summer 2012 - 21
Focus - Summer 2012 - 22
Focus - Summer 2012 - 23
Focus - Summer 2012 - The Lost ROI from Poor Coaching Practices
Focus - Summer 2012 - 25
Focus - Summer 2012 - Getting the Attention You Deserve
Focus - Summer 2012 - 27
Focus - Summer 2012 - 28
Focus - Summer 2012 - Training that Doesn't Break the Bank
Focus - Summer 2012 - 30
Focus - Summer 2012 - 31
Focus - Summer 2012 - Effective Product Launches on Short Timelines
Focus - Summer 2012 - 33
Focus - Summer 2012 - Leadership Secrets from Pharma Legends
Focus - Summer 2012 - Don't Overlook NPs/PAs in Sales Training
Focus - Summer 2012 - The Case for Continuous Learning
Focus - Summer 2012 - Virtual How
Focus - Summer 2012 - Company News
Focus - Summer 2012 - People News
Focus - Summer 2012 - Ad Index
Focus - Summer 2012 - Focus Contacts
Focus - Summer 2012 - 5 Questions with…Julie Clow
Focus - Summer 2012 - Cover3
Focus - Summer 2012 - Cover4
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