Focus Magazine - Winter 2012 - 35
PRODUCTTRAINING
cution of marketing projects, we miss a signi cant opportunity to improve not only the training, but also the actual materials delivered to the eld. To develop this kind of relationship with marketing takes signi cant e ort and a dedicated commitment of time on the part of the trainer and their leadership. It generally starts with a leader to lead discussion on roles, responsibilities and expectations for training and marketing; and o en will require multiple follow-ups to reinforce these and ensure the trainer is being included in appropriate meetings. Once training leadership has established the foundation, it takes the trainer to execute and build their credibility and value to the brand. Once that is done, generally the biggest challenge is managing the brands expectations because
they’ll want the trainer involved in many more projects. While resources and time are very limited, working hard to be a true partner with our marketing colleagues adds value to the materials developed by brand and increases the quality of the
training we can develop, ultimately bene ting our sales force while increasing the value we bring to our overall organizations. In this market, can we a ord to not do everything possible to demonstrate the value we provide to our organizations? I
Bob Holliday is the director of product training & curriculum development for Boehringer Ingelheim. Email Bob at robert.holliday@boehringer-ingelheim.com.
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Focus Magazine - Winter 2012
Table of Contents for the Digital Edition of Focus Magazine - Winter 2012
Focus Magazine - Winter 2012
From the President: Make 2012 Your Year to Develop
Table of Contents
Table of Contents
Guest Editor: Social Learning Can Be Cool … With Purpose
4 Ways Learning Can Impact Innovation
Learning 2.0: Leveraging Technology to Learn, Compete and Win
The Privilege of Facilitating
Lung LLC: Breathing Lessons
Using Cost-Effective eLearning Tools to Increase Learning Transfer
Sales Training Internships: A Win-Win for Everyone
Maximize Your Distance Learning
Product Training - Marketing's Partner or Vendor?
Emotional Intelligence for Leadership Development
Making Room for Emotional Intelligence
Training New Medical Device Sales Reps - Getting It Right
Infographic
Heard it on the Tweet
People News
Company News
Clip & Go Activity
Ad Index
Focus Contacts
5 Questions with…Bill George
Focus Magazine - Winter 2012 - Focus Magazine - Winter 2012
Focus Magazine - Winter 2012 - Cover2
Focus Magazine - Winter 2012 - 3
Focus Magazine - Winter 2012 - 4
Focus Magazine - Winter 2012 - 5
Focus Magazine - Winter 2012 - 6
Focus Magazine - Winter 2012 - From the President: Make 2012 Your Year to Develop
Focus Magazine - Winter 2012 - 8
Focus Magazine - Winter 2012 - Table of Contents
Focus Magazine - Winter 2012 - 10
Focus Magazine - Winter 2012 - Table of Contents
Focus Magazine - Winter 2012 - 12
Focus Magazine - Winter 2012 - Guest Editor: Social Learning Can Be Cool … With Purpose
Focus Magazine - Winter 2012 - 14
Focus Magazine - Winter 2012 - 4 Ways Learning Can Impact Innovation
Focus Magazine - Winter 2012 - 16
Focus Magazine - Winter 2012 - Learning 2.0: Leveraging Technology to Learn, Compete and Win
Focus Magazine - Winter 2012 - 18
Focus Magazine - Winter 2012 - The Privilege of Facilitating
Focus Magazine - Winter 2012 - 20
Focus Magazine - Winter 2012 - Lung LLC: Breathing Lessons
Focus Magazine - Winter 2012 - 22
Focus Magazine - Winter 2012 - 23
Focus Magazine - Winter 2012 - 24
Focus Magazine - Winter 2012 - Using Cost-Effective eLearning Tools to Increase Learning Transfer
Focus Magazine - Winter 2012 - 26
Focus Magazine - Winter 2012 - 27
Focus Magazine - Winter 2012 - Sales Training Internships: A Win-Win for Everyone
Focus Magazine - Winter 2012 - 29
Focus Magazine - Winter 2012 - 30
Focus Magazine - Winter 2012 - Maximize Your Distance Learning
Focus Magazine - Winter 2012 - 32
Focus Magazine - Winter 2012 - 33
Focus Magazine - Winter 2012 - Product Training - Marketing's Partner or Vendor?
Focus Magazine - Winter 2012 - 35
Focus Magazine - Winter 2012 - 36
Focus Magazine - Winter 2012 - Emotional Intelligence for Leadership Development
Focus Magazine - Winter 2012 - Making Room for Emotional Intelligence
Focus Magazine - Winter 2012 - 39
Focus Magazine - Winter 2012 - Training New Medical Device Sales Reps - Getting It Right
Focus Magazine - Winter 2012 - 41
Focus Magazine - Winter 2012 - Infographic
Focus Magazine - Winter 2012 - 43
Focus Magazine - Winter 2012 - Heard it on the Tweet
Focus Magazine - Winter 2012 - 45
Focus Magazine - Winter 2012 - Company News
Focus Magazine - Winter 2012 - Clip & Go Activity
Focus Magazine - Winter 2012 - Ad Index
Focus Magazine - Winter 2012 - Focus Contacts
Focus Magazine - Winter 2012 - 5 Questions with…Bill George
Focus Magazine - Winter 2012 - Cover3
Focus Magazine - Winter 2012 - Cover4
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