UPFRONT Focus Winter 2012 Vol. 22, No. 1 21 COVER STORY Lung LLC: Breathing Lessons By Tim Sosbe Sometimes training can go beyond the business. It can be a double-edged sword that develops skills, builds awareness and saves lives. 34 PRODUCT TRAINING – Product Training Marketing’s Partner or Vendor? By Bob Holliday As resources become limited, it is important to partner with marketing. It adds value to the materials developed and increases the quality of training. 25 Using Cost-Effective FEATURE ARTICLE 80 78 76 74 72 70 68 eLearning Tools to Increase Learning Transfer 37 Emotional Intelligence for Leadership Development SELLING SKILLS LEADERSHIP/MGT DEVELOPMENT By Christopher Platanos Increasing learning transfer is a challenge for trainers. Utilizing cost-e ective eLearning solutions can provide additional reinforcement. By Dr. Travis Bradberry Top performers in leadership positions have a high degree of emotional intelligence. Measuring this attribute is the rst step to improving this exible skill. 28 Sales Training Internships: A Win-Win for Everyone By John Sjovall Organizations cannot a ord hiring mishaps. Internships are a highly e ective retention and recruiting tool for the business. FEATURE ARTICLE 38 Making Room for Emotional Intelligence By Maria DalMolin ere are two primary areas of focus for emotional intelligence training: awareness and practice. Assessing abilities allows training to focus on competency level. 31 Maximize Your Distance Learning By Nathan Pienkowski Distance learning can be an investment for the business, but there are pieces of advice training departments need to follow to reap the bene ts. FOCUS | WINTER 2012 | www.spbt.org/resources/focus-magazine.aspx ELEARNING Medical 40 Training New Reps – Device Sales Getting It Right By Janet Spirer and Richard Ru Onboarding training is critical in the sales eld. Outlining potential challenging situations sales people will encounter should be incorporated into training. 9 MEDICAL & DIAGNOSTIChttp://www.spbt.org/resources/focus-magazine.aspx