UPFRONT VIRTUAL HOW | 42 MEMBER NEWS | 45 AD INDEX | 48 FOCUS CONTACTS | 49 CONTRIBUTING AUTHORS Dawn Brehm Britney B. Conrad, MAEd Jon Curtis Dr. Wendy Heckelman Kevin Kruse Brian Lange Marcy Lantzy Pam Marinko Brendan O’Connell Dr. Roy Pollock Greta Schuler Cathy Smith Tim Sosbe Natasha Velikoselskiy Carol Wells Steve Woodruff Focus is the official magazine of The Society of Pharmacutical and Biotech Trainers (SPBT). The society is governed by a board of directors, with management operations handled by an executive management group. The magazine is published four times a year and subscriptions are free to all members of SPBT. Nonmember subscriptions are $100 per annum. Focus is designed to provide members of The Society of Pharmaceutical and Biotech Trainers with news and analysis of training, reports on trends in training, commentary and opinion, and reports on news and activities of SPBT. FOCUS | FALL 2013 | www.spbt.org 5 FROM THE PRESIDENT Field-Based Trainers By Carol Wells A first-rate, field-based training program can help create a pipeline of talent. The right structure can bring success from the start. 11 13 GUEST EDITOR The New Learner By Natasha Velikoselskiy The workplace demographic is shifting. The different needs and expectations of today’s learners require new approaches. FRONT OF THE ROOM Transitioning to Input By Brian Lange When challenges arise in the classroom, an agile trainer can seize the opportunity to give learners ownership of information. 50 5 QUESTIONS 5 Questions with … Ralph Jacobson By Kevin Kruse Kevin talks with leadership expert Ralph Jacobson about bringing innovation to the table when facing challenging business issues. 9http://www.spbt.org