Focus Magazine - Spring 2013 - 32
eLEARNING
Hear more from Dr. Kerfoot at the
42nd Annual SPBT Conference, June 10-13
THE SPACING EFFECT AND THE THE TESTING EFFECT
education among 95 urologists, the
number of unnecessary cancer
screenings were reduced by 40%.
Spaced education learners in all
trials showed higher levels of
engagement with average completion
rates higher than 70%.
Among a sample of 724 physicians,
spaced education was preferred over
web-based modules by a margin of 3:1.
Summary
colleagues at Harvard have conducted
more effectively facilitates the transfer
more than 15 randomized controlled
of knowledge from short-term into
trials involving over 5,000 participants
long-term memory. If you’ve ever been
using spaced education. The results
asked a question, and replied, “wait,
have been impressive and convincing:
wait, don’t tell me” as you groped for
Among a sample of 1,067 medical
the answer, you know how the testing
students those using spaced education
effect works.
increased
So, Dr. Kerfoot
knowledge
began
Spaced education
experimenting
retention by 170
learners in all trials
percent more
with web delivery
showed higher levels
of training content
than traditional
eLearning
in the form of
of engagement with average
modules.
questions and
completion rates higher than 70%.
answers. He
Among a
sample of 524
programmed
physicians those using spaced
algorithms into the delivery system so
education retained knowledge for more
it would know when and how often a
than two years compared to 30 days
learner should be asked a question. He
originally called this unique blend of
among those using text-based selfstudy.
the two effects and the web delivery
As a result of using spaced
system, “spaced education.” He and his
Dr. Kerfoot’s development of spaced
education provides a powerful new
learning methodology for today’s
knowledge workers. While the results
of his randomized control tests focused
primarily on medical students and
physicians, similar results are now
being realized among other audiences,
especially sales professionals in the
pharmaceutical and life sciences
sectors. Since spaced education is based
on the science of learning as it applies
generally to human psychology, it
should not be surprising that similar
improvements in learner engagement,
retention and performance are being
seen elsewhere. I
Duncan Lennox, lennox@qstream.com, is co-founder/CEO of Qstream.
Dr. Joe Pulichino, jpulichino@qstream.com, is vice president of alliances at Qstream.
32
FOCUS | SPRING 2013 | www.spbt.org
http://www.spbt.org
Focus Magazine - Spring 2013
Table of Contents for the Digital Edition of Focus Magazine - Spring 2013
Focus Magazine
From the President: Got Business Acumen Training?
Table of Contents
Table of Contents
Guest Editor: The Time for Patient-Centric Training
Mastering the Guest Speaker Experience
The Sunshine Act: Partners for Healthy Dialogues
Team-Based Training at Boehringer Ingelheim
The ABCs of ACOs
Healthcare Business Acumen: Remaining Relevant
Remembering Lessons Long after Class
Practical Approaches for Peak Launch Performance
EQ and Leadership
Patient-Centric Sales Models
Virtual How: Social Media Tools
Device Education: A Global Strategy
Member News
Ad Index
Focus Contacts
5 Questions with Maynard Webb
Focus Magazine - Spring 2013 - Focus Magazine
Focus Magazine - Spring 2013 - Cover2
Focus Magazine - Spring 2013 - 3
Focus Magazine - Spring 2013 - 4
Focus Magazine - Spring 2013 - From the President: Got Business Acumen Training?
Focus Magazine - Spring 2013 - 6
Focus Magazine - Spring 2013 - Table of Contents
Focus Magazine - Spring 2013 - 8
Focus Magazine - Spring 2013 - Table of Contents
Focus Magazine - Spring 2013 - 10
Focus Magazine - Spring 2013 - Guest Editor: The Time for Patient-Centric Training
Focus Magazine - Spring 2013 - 12
Focus Magazine - Spring 2013 - Mastering the Guest Speaker Experience
Focus Magazine - Spring 2013 - 14
Focus Magazine - Spring 2013 - The Sunshine Act: Partners for Healthy Dialogues
Focus Magazine - Spring 2013 - 16
Focus Magazine - Spring 2013 - Team-Based Training at Boehringer Ingelheim
Focus Magazine - Spring 2013 - 18
Focus Magazine - Spring 2013 - 19
Focus Magazine - Spring 2013 - 20
Focus Magazine - Spring 2013 - 21
Focus Magazine - Spring 2013 - The ABCs of ACOs
Focus Magazine - Spring 2013 - 23
Focus Magazine - Spring 2013 - 24
Focus Magazine - Spring 2013 - 25
Focus Magazine - Spring 2013 - Healthcare Business Acumen: Remaining Relevant
Focus Magazine - Spring 2013 - 27
Focus Magazine - Spring 2013 - 28
Focus Magazine - Spring 2013 - 29
Focus Magazine - Spring 2013 - Remembering Lessons Long after Class
Focus Magazine - Spring 2013 - 31
Focus Magazine - Spring 2013 - 32
Focus Magazine - Spring 2013 - 33
Focus Magazine - Spring 2013 - Practical Approaches for Peak Launch Performance
Focus Magazine - Spring 2013 - 35
Focus Magazine - Spring 2013 - EQ and Leadership
Focus Magazine - Spring 2013 - 37
Focus Magazine - Spring 2013 - Patient-Centric Sales Models
Focus Magazine - Spring 2013 - 39
Focus Magazine - Spring 2013 - Virtual How: Social Media Tools
Focus Magazine - Spring 2013 - 41
Focus Magazine - Spring 2013 - Device Education: A Global Strategy
Focus Magazine - Spring 2013 - Member News
Focus Magazine - Spring 2013 - Ad Index
Focus Magazine - Spring 2013 - Focus Contacts
Focus Magazine - Spring 2013 - 5 Questions with Maynard Webb
Focus Magazine - Spring 2013 - Cover3
Focus Magazine - Spring 2013 - Cover4
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