Focus Magazine - Summer 2013 - 29
eLEARNING
traditional Xs and Os
format, then touch the
screen and watch film of
the actual play being run.
#3. iPads are ideal for viewing online
video content. As noted above,
access to game film is one of the
primary benefits of the iPad for NFL
teams. Peyton Manning was
particularly impressed with the
ability to see a play drawn up in the
The truth is, video
has become an incredibly
powerful training tool for
any type of organization.
It’s no secret that learners
tend to retain information
at a higher rate when they
can see and hear it, and
today’s technology makes
it easier than ever to
create more impactful
training content with video.
The large screen of an iPad makes it
more suitable for viewing video
content than a typical smartphone,
and life science reps can view
presentations in a visual way to stay
abreast of the latest product updates
and market trends. Best of all, video
is proven to have a positive effect on
the success of sales reps across all
industries. Aberdeen Group has
released a study citing the
correlation between mobile sales
training with video and sales
productivity, noting that “rich media
such as video are more likely to
create a lasting impression” on
mobile learners.
With training advantages like these,
it’s no wonder why more companies
across the globe have begun to follow
the NFL’s lead and issue enterprise
tablets to employees. Last year, a report
from Good Technology listed life
sciences as the ninth most active
industry when it came to enterprise
iPad activations, and it would be no
surprise to see that number rise even
higher in 2013. I
Brendan Cournoyer is a content marketing manager at Brainshark, Inc. Email Brendan at bcournoyer@brainshark.com.
Strength in Numbers
Axiom is now part of The ApotheCom Group, bringing additional depth of science and technology
to its award-winning transformational training expertise.
Contact: David Dunn or David Paragamian | 1.267.757.0200 | www.axiomhh.com
FOCUS | SUMMER 2013 | www.spbt.org
29
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Focus Magazine - Summer 2013
Table of Contents for the Digital Edition of Focus Magazine - Summer 2013
Focus Magazine - Summer 2013
From the President: Why Does Innovation Matter to Training?
Contents
Guest Editor: The Importance of Training Analytics
Front of the Room: Focus on Intention
Conference Recap
Merck's Global Learning Transformation
Building a World-Class Training Organization
Neuroscience and Learning: Lighting up the Brain
iPad Training: The NFL Playbook
3D Models for Marketing Medical Devices
Tactical or Strategic?
Is Your Elevator Pitch Ready?
Virtual How
Member News
World-Class Training Pull Through
Ad Index
Focus Contacts
5 Questions: 5 Questions with ... Dan Pink
Focus Magazine - Summer 2013 - Intro
Focus Magazine - Summer 2013 - Focus Magazine - Summer 2013
Focus Magazine - Summer 2013 - Cover2
Focus Magazine - Summer 2013 - 3
Focus Magazine - Summer 2013 - 4
Focus Magazine - Summer 2013 - From the President: Why Does Innovation Matter to Training?
Focus Magazine - Summer 2013 - 6
Focus Magazine - Summer 2013 - Contents
Focus Magazine - Summer 2013 - 8
Focus Magazine - Summer 2013 - 9
Focus Magazine - Summer 2013 - 10
Focus Magazine - Summer 2013 - Guest Editor: The Importance of Training Analytics
Focus Magazine - Summer 2013 - 12
Focus Magazine - Summer 2013 - Front of the Room: Focus on Intention
Focus Magazine - Summer 2013 - Conference Recap
Focus Magazine - Summer 2013 - 15
Focus Magazine - Summer 2013 - 16
Focus Magazine - Summer 2013 - Merck's Global Learning Transformation
Focus Magazine - Summer 2013 - 18
Focus Magazine - Summer 2013 - 19
Focus Magazine - Summer 2013 - Building a World-Class Training Organization
Focus Magazine - Summer 2013 - 21
Focus Magazine - Summer 2013 - 22
Focus Magazine - Summer 2013 - 23
Focus Magazine - Summer 2013 - Neuroscience and Learning: Lighting up the Brain
Focus Magazine - Summer 2013 - 25
Focus Magazine - Summer 2013 - 26
Focus Magazine - Summer 2013 - 27
Focus Magazine - Summer 2013 - iPad Training: The NFL Playbook
Focus Magazine - Summer 2013 - 29
Focus Magazine - Summer 2013 - 3D Models for Marketing Medical Devices
Focus Magazine - Summer 2013 - 31
Focus Magazine - Summer 2013 - Tactical or Strategic?
Focus Magazine - Summer 2013 - 33
Focus Magazine - Summer 2013 - 34
Focus Magazine - Summer 2013 - 35
Focus Magazine - Summer 2013 - Is Your Elevator Pitch Ready?
Focus Magazine - Summer 2013 - 37
Focus Magazine - Summer 2013 - Virtual How
Focus Magazine - Summer 2013 - 39
Focus Magazine - Summer 2013 - 40
Focus Magazine - Summer 2013 - Member News
Focus Magazine - Summer 2013 - World-Class Training Pull Through
Focus Magazine - Summer 2013 - 43
Focus Magazine - Summer 2013 - Ad Index
Focus Magazine - Summer 2013 - Focus Contacts
Focus Magazine - Summer 2013 - 5 Questions: 5 Questions with ... Dan Pink
Focus Magazine - Summer 2013 - Cover3
Focus Magazine - Summer 2013 - Cover4
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