LEADERSHIP/MANAGEMENTDEVELOPMENT more comfortable gravitating toward tactics because they do tend to be tangible. Take a look at some of the sales and marketing plans in your organization. What’s the level of confusion between these terms? A simple way to define these key planning terms is as follows: • Goal: What you are trying to achieve (general) • Objective: What you are trying to achieve (specific) • Strategy: How to achieve the goal/objective (general) • Tactic: How to achieve the goal/objective (specific) Barrier Buster #2: Provide sales and marketing managers with a common language for the key planning terms. Great strategies come from great strategists. Are you developing them? I Rich Horwath is the author of five strategy books including, Deep Dive: The Proven Method for Building Strategy, and is the CEO of the Strategic Thinking Institute. Email Rich at rich@strategyskills.com. Need help with desiging your Digital Learning Strategy? Take our online assessment and download the playbook today! www.metrixgroup.com/digital-solutions/ | 1-866-343-3347 34 FOCUS | SUMMER 2013 | www.spbt.orghttp://www.metrixgroup.com/digital-solutions/ http://www.metrixgroup.com/digital-solutions/ http://www.spbt.org