Focus Magazine - Summer 2013 - 39

VIRTUALHOW

LEARNING TECHNOLOGY
Learning Technology Budget 2013

FIGURE 3

FIGURE 5

Do you expect your Learning Technology budget
to increase, decrease or stay the same?

Substantial Increase

Formal Learning
Technology Strategy

23%

Modest Increase

33%

Stay the Same

Does your company have a
formal Learning Technology
strategy that’s aligned to
Commercial Operations, IT
and Sales Operations?

30%

Modest Decrease

13%

100

FIGURE 4

Annual Training Budget Allocated to
Technology Training

80

What percent of your training department budget
is allocated to the design, development and
rollout of online or virtual training solutions?

60

No
63%

40
(5%-50% range)

20

Yes
37%

0

FROM “MOTHER SHIP” TO EVERYWHERE
FIGURE 6

Changing from Centralized to Decentralized
What major changes are occurring in communication, knowledge sharing
and learning?

Category

Current

Future

Responsibility

Company Centered

Employee Centered

Expectations

Memorize & Test

Explore & Customize

Content

Rigid/One Size

Adaptive by Learner

Instruction

Trainer Centered

Student Centered

Assessment

Formal Testing

Continual/Simulation Based

Location

Set Time/Place

Anywhere/Any Time

Culture

Segmented

Mixed

Learning Landscape

Confined

Broad

Learning Technology
Another key trend in the industry can be seen
in the use of technology to enhance training
efficiency, quality and pull-through activities.
We surveyed its network of training leaders
and asked them to quantify the importance of
technology to the overall success of the
training organization. They rated it a 6.2 on a
7-point scale of importance.
FOCUS | SUMMER 2013 | www.spbt.org

Investments in learning technology vary by
organization, and the funding can be allocated
from different areas. In some cases the
training department allocates funding. In other
organizations the brand teams provide the
budget. In either case, the general trend is that
companies have substantially increased
technology spend, with 56 percent of the
respondents increasing funding. (Figure 3)

Survey responses indicate that technology
spend, as a percent of the total training
budget, ranged from 5 percent to 50 percent
with an average of 22 percent of the total
budget. (Figure 4)
With companies spending more money on
technology, the primary challenge that
remains is in regards to future planning,
coordination between departments and
39



http://www.spbt.org

Focus Magazine - Summer 2013

Table of Contents for the Digital Edition of Focus Magazine - Summer 2013

Focus Magazine - Summer 2013
From the President: Why Does Innovation Matter to Training?
Contents
Guest Editor: The Importance of Training Analytics
Front of the Room: Focus on Intention
Conference Recap
Merck's Global Learning Transformation
Building a World-Class Training Organization
Neuroscience and Learning: Lighting up the Brain
iPad Training: The NFL Playbook
3D Models for Marketing Medical Devices
Tactical or Strategic?
Is Your Elevator Pitch Ready?
Virtual How
Member News
World-Class Training Pull Through
Ad Index
Focus Contacts
5 Questions: 5 Questions with ... Dan Pink
Focus Magazine - Summer 2013 - Intro
Focus Magazine - Summer 2013 - Focus Magazine - Summer 2013
Focus Magazine - Summer 2013 - Cover2
Focus Magazine - Summer 2013 - 3
Focus Magazine - Summer 2013 - 4
Focus Magazine - Summer 2013 - From the President: Why Does Innovation Matter to Training?
Focus Magazine - Summer 2013 - 6
Focus Magazine - Summer 2013 - Contents
Focus Magazine - Summer 2013 - 8
Focus Magazine - Summer 2013 - 9
Focus Magazine - Summer 2013 - 10
Focus Magazine - Summer 2013 - Guest Editor: The Importance of Training Analytics
Focus Magazine - Summer 2013 - 12
Focus Magazine - Summer 2013 - Front of the Room: Focus on Intention
Focus Magazine - Summer 2013 - Conference Recap
Focus Magazine - Summer 2013 - 15
Focus Magazine - Summer 2013 - 16
Focus Magazine - Summer 2013 - Merck's Global Learning Transformation
Focus Magazine - Summer 2013 - 18
Focus Magazine - Summer 2013 - 19
Focus Magazine - Summer 2013 - Building a World-Class Training Organization
Focus Magazine - Summer 2013 - 21
Focus Magazine - Summer 2013 - 22
Focus Magazine - Summer 2013 - 23
Focus Magazine - Summer 2013 - Neuroscience and Learning: Lighting up the Brain
Focus Magazine - Summer 2013 - 25
Focus Magazine - Summer 2013 - 26
Focus Magazine - Summer 2013 - 27
Focus Magazine - Summer 2013 - iPad Training: The NFL Playbook
Focus Magazine - Summer 2013 - 29
Focus Magazine - Summer 2013 - 3D Models for Marketing Medical Devices
Focus Magazine - Summer 2013 - 31
Focus Magazine - Summer 2013 - Tactical or Strategic?
Focus Magazine - Summer 2013 - 33
Focus Magazine - Summer 2013 - 34
Focus Magazine - Summer 2013 - 35
Focus Magazine - Summer 2013 - Is Your Elevator Pitch Ready?
Focus Magazine - Summer 2013 - 37
Focus Magazine - Summer 2013 - Virtual How
Focus Magazine - Summer 2013 - 39
Focus Magazine - Summer 2013 - 40
Focus Magazine - Summer 2013 - Member News
Focus Magazine - Summer 2013 - World-Class Training Pull Through
Focus Magazine - Summer 2013 - 43
Focus Magazine - Summer 2013 - Ad Index
Focus Magazine - Summer 2013 - Focus Contacts
Focus Magazine - Summer 2013 - 5 Questions: 5 Questions with ... Dan Pink
Focus Magazine - Summer 2013 - Cover3
Focus Magazine - Summer 2013 - Cover4
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