Focus Magazine - Summer 2013 - 5

FROM THE PRESIDENT
Carol Wells

Why Does Innovation
Matter to Training?

W

"Innovation
distinguishes
between a leader
and a follower"
STEVE JOBS

e operate each and every day in a
fast-paced, challenging, promotional
environment in healthcare. As we look
to up-skill the employees within our companies,
we're not only talking about clinical acumen and
selling skills. We must be thinking about the role
that we play in retaining the best and brightest
and engaging them fully.
In today's world, what got us here is not going
to get us there. We have to inspire our employees to generate novel insights, processes and
tools. We know that training is a key driver in
employee engagement and engaged employees
bring energy and creativity to everything they
do. This approach and effort day in and day out
accelerates top-line revenue and enhances the
capabilities of our organizations.
Having the ability to think differently is key to
surviving in our industry today. An interesting
statistic is that 50 percent of the information
taught to first-year science undergraduates is expected to be obsolete by the time they graduate.
Another one: 60 percent of Apple's revenue is
currently generated by products that are less
than four years old. So things are changing fast,
but despite that rapid pace of change, it’s our job
as trainers to stay ahead of the curve.
Innovation is not a separate process or
responsibility, but something that our entire
organizations need to participate in. Leaders
need to model the way and speak the same
language. We have the opportunity as training
departments to create opportunities for people
to build networks, to facilitate better intercompany sharing of initiatives and lessons
learned and to encourage our management
teams to have a willingness to allow people to
make mistakes, which is a key way that we learn.

Key elements in creating a culture of
innovation include providing people in our
classrooms and beyond the permission to
challenge assumptions, the flexibility to create
openness to new ideas and the freedom to
experiment, fail and learn. Having a process in
place for problem-solving will empower
individuals to generate new ideas and diverse
approaches. Finally, as trainers build new skill
sets, they can create openness to
experimentation as well as new ideas,
perspectives and sources of information. This
will tremendously enhance and empower the
organization.
We in training have the opportunity to inspire
people to define gaps and to motivate them to
search for solutions. We can train them on skills
for generating great ideas and framing those
opportunities and ultimately encouraging the
implementation and experimentation of new
thinking.
Has your training department embraced its
role as a catalyst for innovation? If not, it's
something you may consider. Creating a
curriculum of common skills that will help
people constantly challenge the status quo – as
well as creating a common language across your
organization – can further strengthen an
innovative competency in your company.
Developing an inclusive environment by
bringing in a diverse set of experiences and
perspectives helps fuel your innovative efforts.
Where will your organization be as a result of
new ideas? Will it be on the forefront creating
them, preparing for them and implementing
them? Or will it be stuck in the past, with
obsolescence peering from around the corner?
Which option sounds right to you? I

Carol Wells is president of SPBT and senior director, Commercial Training and Development for
Genentech, a member of the Roche Group. Email Carol at wells.carol@gene.com.

FOCUS | SUMMER 2013 | www.spbt.org

5


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Focus Magazine - Summer 2013

Table of Contents for the Digital Edition of Focus Magazine - Summer 2013

Focus Magazine - Summer 2013
From the President: Why Does Innovation Matter to Training?
Contents
Guest Editor: The Importance of Training Analytics
Front of the Room: Focus on Intention
Conference Recap
Merck's Global Learning Transformation
Building a World-Class Training Organization
Neuroscience and Learning: Lighting up the Brain
iPad Training: The NFL Playbook
3D Models for Marketing Medical Devices
Tactical or Strategic?
Is Your Elevator Pitch Ready?
Virtual How
Member News
World-Class Training Pull Through
Ad Index
Focus Contacts
5 Questions: 5 Questions with ... Dan Pink
Focus Magazine - Summer 2013 - Intro
Focus Magazine - Summer 2013 - Focus Magazine - Summer 2013
Focus Magazine - Summer 2013 - Cover2
Focus Magazine - Summer 2013 - 3
Focus Magazine - Summer 2013 - 4
Focus Magazine - Summer 2013 - From the President: Why Does Innovation Matter to Training?
Focus Magazine - Summer 2013 - 6
Focus Magazine - Summer 2013 - Contents
Focus Magazine - Summer 2013 - 8
Focus Magazine - Summer 2013 - 9
Focus Magazine - Summer 2013 - 10
Focus Magazine - Summer 2013 - Guest Editor: The Importance of Training Analytics
Focus Magazine - Summer 2013 - 12
Focus Magazine - Summer 2013 - Front of the Room: Focus on Intention
Focus Magazine - Summer 2013 - Conference Recap
Focus Magazine - Summer 2013 - 15
Focus Magazine - Summer 2013 - 16
Focus Magazine - Summer 2013 - Merck's Global Learning Transformation
Focus Magazine - Summer 2013 - 18
Focus Magazine - Summer 2013 - 19
Focus Magazine - Summer 2013 - Building a World-Class Training Organization
Focus Magazine - Summer 2013 - 21
Focus Magazine - Summer 2013 - 22
Focus Magazine - Summer 2013 - 23
Focus Magazine - Summer 2013 - Neuroscience and Learning: Lighting up the Brain
Focus Magazine - Summer 2013 - 25
Focus Magazine - Summer 2013 - 26
Focus Magazine - Summer 2013 - 27
Focus Magazine - Summer 2013 - iPad Training: The NFL Playbook
Focus Magazine - Summer 2013 - 29
Focus Magazine - Summer 2013 - 3D Models for Marketing Medical Devices
Focus Magazine - Summer 2013 - 31
Focus Magazine - Summer 2013 - Tactical or Strategic?
Focus Magazine - Summer 2013 - 33
Focus Magazine - Summer 2013 - 34
Focus Magazine - Summer 2013 - 35
Focus Magazine - Summer 2013 - Is Your Elevator Pitch Ready?
Focus Magazine - Summer 2013 - 37
Focus Magazine - Summer 2013 - Virtual How
Focus Magazine - Summer 2013 - 39
Focus Magazine - Summer 2013 - 40
Focus Magazine - Summer 2013 - Member News
Focus Magazine - Summer 2013 - World-Class Training Pull Through
Focus Magazine - Summer 2013 - 43
Focus Magazine - Summer 2013 - Ad Index
Focus Magazine - Summer 2013 - Focus Contacts
Focus Magazine - Summer 2013 - 5 Questions: 5 Questions with ... Dan Pink
Focus Magazine - Summer 2013 - Cover3
Focus Magazine - Summer 2013 - Cover4
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