Focus Magazine - Winter 2014 - 21

The Astellas Commercial Learning and
Development Leadership Team (from left):
Anthony Ewing, assistant director; Amity
Cutaia, director, PCP & speciality training;
Lori Magnoni, associate director, business
application training; Chris Abboushi,
associate director, managed markets
training; Greg Morrill, associate director,
hospital & transplant training; Dori
Weisbrod, associate director, oncology
training; and Chuck Pearson, senior director

and very respectful of the aesthetics of
the buildings. They kept us informed
and engaged as a member of their team
throughout the entire process", said
Bob Quetsch, the building's general
manager.
In July, the doors were opened to the
new Astellas Learning Center. Senior
leaders and other stakeholders attended
the grand opening to welcome the new
center, which saw its first group of
students by mid-July 2013.
The opening of the ALC came after
several train-the-trainer sessions
designed to ensure the training
managers were adept and comfortable
with the new technology and layout of
the learning environments. No surprise
there: Pearson, Ewing and colleagues
involved the trainers themselves
throughout the process to ensure the
redesigned ALC would have all the
state-of-the-art tools to design and
deliver content differently.
"I think the key concept is the
Accelerated Learning Environment,"
Ewing said. "This is a learning
approach that has been mirrored in
many large academic institutions,
where you don't have a true front-andcenter of the room. You have learning
in the round, where you create
opportunities to share content in a
myriad of different ways and encourage
FOCUS | WINTER 2014 | www.spbt.org

smaller group discussion without
having to change the configuration of
the room. For example, I don't think
we've pulled down a traditional
projector screen since the rooms
opened."
The rooms themselves feature six
large plasma display screens, several of
which are mobile so
they can accommodate
both larger, more
didactic sessions, as
well as smaller groups
in collaboration. Ewing

environment.
"It was important for us to create an
environment that invites our new hires
to use the space in different ways, the
second they walk in; that ethos is felt in
the very minor details."

Tech Talk
Of course, technology is a factor
in all education today, whether it's in
a secondary classroom or a state-ofthe-art corporate learning center. But
the Astellas team deliberately acted
to keep technology from being the

"Our learning center is designed to
prepare our colleagues for tomorrow.
The LIVE space is warm and inviting
but on command it comes to life
with impressive technologies."

- Greg Radenbaugh
Area Vice President, Astellas Urology/PCP Sales

felt strongly about introducing several
atypical design elements, including
various table shapes, to facilitate
discussion among learners and
ergonomic, nesting, task chairs
designed specifically for the training

star of the show. It's there - flip charts
are being used alongside smart boards but it only comes to the forefront when
needed. Much of the technology, in
fact, lives behind opaque glass walls in
the center, ready to be brought into
21


http://www.spbt.org

Focus Magazine - Winter 2014

Table of Contents for the Digital Edition of Focus Magazine - Winter 2014

Focus Magazine
From the President: Career Paths to Success
Table of Contents
Table of Contents
Guest Editor: The New Frontier
Front of the Room: Swaying an Audience
Viewpoint: Health Insurance Exchanges
Racing to Success: 2013 Medical Device & Diagnostic Trainers Summit Recap
Redesigning Learning: Astellas Gives 'Live' a New Look
Sleights-of-Learning: Neuroscience, Attention and Memory
Measuring Experience: Scorecards & Simulations
Virtual Impact: Converting to VILT
Member Solutions: Developing Field-Based Trainers
What Makes Virtual Leadership So Hard?
Facing Negativity in Sales
Virtual How: Learning Management System Trends
Member News
Ad Index
Focus Contacts
5 Questions with Dr. Beverly Kaye
Focus Magazine - Winter 2014 - Intro
Focus Magazine - Winter 2014 - Focus Magazine
Focus Magazine - Winter 2014 - Cover2
Focus Magazine - Winter 2014 - 3
Focus Magazine - Winter 2014 - 4
Focus Magazine - Winter 2014 - From the President: Career Paths to Success
Focus Magazine - Winter 2014 - 6
Focus Magazine - Winter 2014 - Table of Contents
Focus Magazine - Winter 2014 - 8
Focus Magazine - Winter 2014 - Table of Contents
Focus Magazine - Winter 2014 - 10
Focus Magazine - Winter 2014 - Guest Editor: The New Frontier
Focus Magazine - Winter 2014 - 12
Focus Magazine - Winter 2014 - Front of the Room: Swaying an Audience
Focus Magazine - Winter 2014 - 14
Focus Magazine - Winter 2014 - Viewpoint: Health Insurance Exchanges
Focus Magazine - Winter 2014 - Racing to Success: 2013 Medical Device & Diagnostic Trainers Summit Recap
Focus Magazine - Winter 2014 - 17
Focus Magazine - Winter 2014 - 18
Focus Magazine - Winter 2014 - Redesigning Learning: Astellas Gives 'Live' a New Look
Focus Magazine - Winter 2014 - 20
Focus Magazine - Winter 2014 - 21
Focus Magazine - Winter 2014 - 22
Focus Magazine - Winter 2014 - 23
Focus Magazine - Winter 2014 - 24
Focus Magazine - Winter 2014 - Sleights-of-Learning: Neuroscience, Attention and Memory
Focus Magazine - Winter 2014 - 26
Focus Magazine - Winter 2014 - 27
Focus Magazine - Winter 2014 - 28
Focus Magazine - Winter 2014 - Measuring Experience: Scorecards & Simulations
Focus Magazine - Winter 2014 - 30
Focus Magazine - Winter 2014 - 31
Focus Magazine - Winter 2014 - Virtual Impact: Converting to VILT
Focus Magazine - Winter 2014 - 33
Focus Magazine - Winter 2014 - Member Solutions: Developing Field-Based Trainers
Focus Magazine - Winter 2014 - 35
Focus Magazine - Winter 2014 - 36
Focus Magazine - Winter 2014 - 37
Focus Magazine - Winter 2014 - What Makes Virtual Leadership So Hard?
Focus Magazine - Winter 2014 - 39
Focus Magazine - Winter 2014 - 40
Focus Magazine - Winter 2014 - 41
Focus Magazine - Winter 2014 - Facing Negativity in Sales
Focus Magazine - Winter 2014 - 43
Focus Magazine - Winter 2014 - Virtual How: Learning Management System Trends
Focus Magazine - Winter 2014 - 45
Focus Magazine - Winter 2014 - 46
Focus Magazine - Winter 2014 - Member News
Focus Magazine - Winter 2014 - Ad Index
Focus Magazine - Winter 2014 - Focus Contacts
Focus Magazine - Winter 2014 - 5 Questions with Dr. Beverly Kaye
Focus Magazine - Winter 2014 - Cover3
Focus Magazine - Winter 2014 - Cover4
https://www.nxtbook.com/nxtbooks/LtenFocus/2017winter
https://www.nxtbook.com/nxtbooks/LtenFocus/2017fall
https://www.nxtbook.com/nxtbooks/LtenFocus/2017summer_supp3
https://www.nxtbook.com/nxtbooks/LtenFocus/2017summer_supp
https://www.nxtbook.com/nxtbooks/LtenFocus/2017summer
https://www.nxtbook.com/nxtbooks/LtenFocus/2017spring_supp
https://www.nxtbook.com/nxtbooks/LtenFocus/2017spring
https://www.nxtbook.com/nxtbooks/LtenFocus/2016winter
https://www.nxtbook.com/nxtbooks/LtenFocus/2016fall
https://www.nxtbook.com/nxtbooks/LtenFocus/2016summer_supp2
https://www.nxtbook.com/nxtbooks/LtenFocus/2016summer
https://www.nxtbook.com/nxtbooks/LtenFocus/2016summer_supp
https://www.nxtbook.com/nxtbooks/LtenFocus/2016spring
https://www.nxtbook.com/nxtbooks/LtenFocus/2015winter
https://www.nxtbook.com/nxtbooks/LtenFocus/2015fall
https://www.nxtbook.com/nxtbooks/LtenFocus/2015summer_supp
https://www.nxtbook.com/nxtbooks/LtenFocus/2015summer
https://www.nxtbook.com/nxtbooks/LtenFocus/2015spring
https://www.nxtbook.com/nxtbooks/LtenFocus/2014winter
https://www.nxtbook.com/nxtbooks/LtenFocus/2014fall
https://www.nxtbook.com/nxtbooks/LtenFocus/2014summer
https://www.nxtbook.com/nxtbooks/focus/2014spring
https://www.nxtbook.com/nxtbooks/focus/2014winter
https://www.nxtbook.com/nxtbooks/focus/2013fall
https://www.nxtbook.com/nxtbooks/focus/2013summer
https://www.nxtbook.com/nxtbooks/focus/2013spring
https://www.nxtbook.com/nxtbooks/focus/2013winter
https://www.nxtbook.com/nxtbooks/focus/2012fall
https://www.nxtbook.com/nxtbooks/focus/2012summer
https://www.nxtbook.com/nxtbooks/focus/2012spring
https://www.nxtbook.com/nxtbooks/focus/2012winter
https://www.nxtbook.com/nxtbooks/focus/2011fall
https://www.nxtbook.com/nxtbooks/focus/2011summer
https://www.nxtbookmedia.com