Focus Magazine - Winter 2014 - 50

5 QUESTIONS
Kevin Kruse

5 Questions With...

Dr. Beverly Kaye

D

r. Beverly Kaye is known by many as one
of the preeminent thought leaders in
employee engagement, retention and
career development. She has published
numerous books and her best-selling title, Love
'Em or Lose 'Em: Getting Good People to Stay,
co-authored with Sharon Jordan-Evans, is being
released as the fifth edition in January 2014.
I recently spoke with Dr. Kaye about the
importance of managers in positively or
negatively impacting employee engagement and
retention.
Dr. Beverly Kaye,
author of Love 'Em
or Lose 'Em: Getting
Good People to Stay

Kevin Kruse (KK): According to all the
research, bad bosses are the No. 1 reason
people quit their jobs. What is a "bad boss"
anyway, and can bad bosses get better?
Beverly Kaye (BK): Bad bosses come in all
sizes and shapes - uninterested, unskilled,
unaware, self-focused and abusive.
To change, a bad boss first needs to know
that he or she is one, and that can be tricky.
Most employees know that it can be
"career-limiting" to give the boss critical
feedback. I recommend that all bosses get
input, ideally 360-degree feedback. Or they
may ask a friend at work for an honest list
of their strengths and weaknesses.
Once bad bosses know what needs to be
changed, they may need help from a coach
or mentor. And they will definitely need
continuous feedback. Highly motivated
bosses will change successfully and others
will do better to step out of the boss role
altogether. Companies that are winning the
talent war are helping bad bosses to change
or, in some cases, to leave.

KK: Where do managers most
commonly "blow it" around retention?
BK: Attitude! The worst attitude is, "We can
replace talent. There are plenty more out
there." When excellent people leave, we've
heard managers say, "He wasn't that good
anyway", or "Oh, well, we can easily replace
her." Not only is that not true, but it sends
the wrong message to everyone.
KK: How can a boss who wants to improve get
started?
BK: Some self-assessment. A good boss will get
some feedback from others to see if the selfassessment is accurate. Be open to the
possibilities, go outside your current box,
think about the weird requests that come
your way, and then respond. Or better yet,
put this very question to your team and
listen to what they suggest.
KK: Doesn't employee engagement and
retention begin with smart hiring?
BK: Absolutely. Getting the right person in the
right job in the first place is a key retention
strategy. Look for a good fit between the
requirements and the applicant's skills,
experience and interests. Consider the
prospective employee's preferred work style
and whether that aligns with company
culture. Then managers need to begin rerecruiting (cementing the relationship) the
day after the new recruit begins.
KK: Do you really believe "jerk" behavior can be
changed?
BK: Yes, I do! I believe you can change
immediately. Why do it? Today, people with
choices will not work for a jerk. I

Kevin Kruse is the executive director of SPBT and co-author of the New York Times best-seller,
We: How to Increase Performance and Profits through Full Engagement. Email Kevin at kkruse@spbt.org.

50

FOCUS | WINTER 2014 | www.spbt.org


http://www.spbt.org

Focus Magazine - Winter 2014

Table of Contents for the Digital Edition of Focus Magazine - Winter 2014

Focus Magazine
From the President: Career Paths to Success
Table of Contents
Table of Contents
Guest Editor: The New Frontier
Front of the Room: Swaying an Audience
Viewpoint: Health Insurance Exchanges
Racing to Success: 2013 Medical Device & Diagnostic Trainers Summit Recap
Redesigning Learning: Astellas Gives 'Live' a New Look
Sleights-of-Learning: Neuroscience, Attention and Memory
Measuring Experience: Scorecards & Simulations
Virtual Impact: Converting to VILT
Member Solutions: Developing Field-Based Trainers
What Makes Virtual Leadership So Hard?
Facing Negativity in Sales
Virtual How: Learning Management System Trends
Member News
Ad Index
Focus Contacts
5 Questions with Dr. Beverly Kaye
Focus Magazine - Winter 2014 - Intro
Focus Magazine - Winter 2014 - Focus Magazine
Focus Magazine - Winter 2014 - Cover2
Focus Magazine - Winter 2014 - 3
Focus Magazine - Winter 2014 - 4
Focus Magazine - Winter 2014 - From the President: Career Paths to Success
Focus Magazine - Winter 2014 - 6
Focus Magazine - Winter 2014 - Table of Contents
Focus Magazine - Winter 2014 - 8
Focus Magazine - Winter 2014 - Table of Contents
Focus Magazine - Winter 2014 - 10
Focus Magazine - Winter 2014 - Guest Editor: The New Frontier
Focus Magazine - Winter 2014 - 12
Focus Magazine - Winter 2014 - Front of the Room: Swaying an Audience
Focus Magazine - Winter 2014 - 14
Focus Magazine - Winter 2014 - Viewpoint: Health Insurance Exchanges
Focus Magazine - Winter 2014 - Racing to Success: 2013 Medical Device & Diagnostic Trainers Summit Recap
Focus Magazine - Winter 2014 - 17
Focus Magazine - Winter 2014 - 18
Focus Magazine - Winter 2014 - Redesigning Learning: Astellas Gives 'Live' a New Look
Focus Magazine - Winter 2014 - 20
Focus Magazine - Winter 2014 - 21
Focus Magazine - Winter 2014 - 22
Focus Magazine - Winter 2014 - 23
Focus Magazine - Winter 2014 - 24
Focus Magazine - Winter 2014 - Sleights-of-Learning: Neuroscience, Attention and Memory
Focus Magazine - Winter 2014 - 26
Focus Magazine - Winter 2014 - 27
Focus Magazine - Winter 2014 - 28
Focus Magazine - Winter 2014 - Measuring Experience: Scorecards & Simulations
Focus Magazine - Winter 2014 - 30
Focus Magazine - Winter 2014 - 31
Focus Magazine - Winter 2014 - Virtual Impact: Converting to VILT
Focus Magazine - Winter 2014 - 33
Focus Magazine - Winter 2014 - Member Solutions: Developing Field-Based Trainers
Focus Magazine - Winter 2014 - 35
Focus Magazine - Winter 2014 - 36
Focus Magazine - Winter 2014 - 37
Focus Magazine - Winter 2014 - What Makes Virtual Leadership So Hard?
Focus Magazine - Winter 2014 - 39
Focus Magazine - Winter 2014 - 40
Focus Magazine - Winter 2014 - 41
Focus Magazine - Winter 2014 - Facing Negativity in Sales
Focus Magazine - Winter 2014 - 43
Focus Magazine - Winter 2014 - Virtual How: Learning Management System Trends
Focus Magazine - Winter 2014 - 45
Focus Magazine - Winter 2014 - 46
Focus Magazine - Winter 2014 - Member News
Focus Magazine - Winter 2014 - Ad Index
Focus Magazine - Winter 2014 - Focus Contacts
Focus Magazine - Winter 2014 - 5 Questions with Dr. Beverly Kaye
Focus Magazine - Winter 2014 - Cover3
Focus Magazine - Winter 2014 - Cover4
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