Focus Magazine - Winter 2014 - 9

UPFRONT

VIRTUAL HOW | 44
MEMBER NEWS | 47
AD INDEX | 48
FOCUS CONTACTS | 49

CONTRIBUTING AUTHORS
Sebastian Bailey, Ph.D

5

Dawn Brehm
Merrill Collier
Kevin Kruse
Brian Lange
Christine MacAdams
Terry Pellecchia
Christopher Platanos

11

John Sjovall
Tim Sosbe
Ken Spero
Kate Tunison
Kyle Valby
Focus is the official magazine of The
Society of Pharmacutical and Biotech
Trainers (SPBT). The society is governed
by a board of directors, with management
operations handled by an executive
management group.
The magazine is published four times a
year and subscriptions are free to all
members of SPBT. Nonmember subscriptions are $100 per annum.
Focus is designed to provide members
of The Society of Pharmaceutical and
Biotech Trainers with news and analysis
of training, reports on trends in training,
commentary and opinion, and reports on
news and activities of SPBT.

FOCUS | WINTER 2014 | www.spbt.org

13
15

FROM THE PRESIDENT

Career Paths to Success
By John Sjovall
In his first Focus column, new SPBT President John Sjovall
talks about career paths, and how to develop professionals at
all levels of the ladder.

GUEST EDITOR

The New Frontier
By Christopher Platanos
It's a new frontier of technology solutions for training. The
only question now is, "What technology solutions should we
utilize?"

FRONT OF THE ROOM

Swaying an Audience
By Brian Lange
Skepticism happens, and sometimes trainers need to win
over the learners. There may be no formula for success, but
there are solutions.

VIEWPOINT

Health Insurance Exchanges: Guess What's
Next?
By Kyle Valby and Christine MacAdams
Consumers are moving into the driver's seat for health
insurance. That shift is bringing a whole new emphasis on
bottom-line value.

50

5 QUESTIONS

5 Questions with ... Dr. Beverly Kaye
By Kevin Kruse
Kevin talks with career expert Dr. Beverly Kaye about bad
bosses, great managers and how to engage and retain top
talent.

9



http://www.spbt.org

Focus Magazine - Winter 2014

Table of Contents for the Digital Edition of Focus Magazine - Winter 2014

Focus Magazine
From the President: Career Paths to Success
Table of Contents
Table of Contents
Guest Editor: The New Frontier
Front of the Room: Swaying an Audience
Viewpoint: Health Insurance Exchanges
Racing to Success: 2013 Medical Device & Diagnostic Trainers Summit Recap
Redesigning Learning: Astellas Gives 'Live' a New Look
Sleights-of-Learning: Neuroscience, Attention and Memory
Measuring Experience: Scorecards & Simulations
Virtual Impact: Converting to VILT
Member Solutions: Developing Field-Based Trainers
What Makes Virtual Leadership So Hard?
Facing Negativity in Sales
Virtual How: Learning Management System Trends
Member News
Ad Index
Focus Contacts
5 Questions with Dr. Beverly Kaye
Focus Magazine - Winter 2014 - Intro
Focus Magazine - Winter 2014 - Focus Magazine
Focus Magazine - Winter 2014 - Cover2
Focus Magazine - Winter 2014 - 3
Focus Magazine - Winter 2014 - 4
Focus Magazine - Winter 2014 - From the President: Career Paths to Success
Focus Magazine - Winter 2014 - 6
Focus Magazine - Winter 2014 - Table of Contents
Focus Magazine - Winter 2014 - 8
Focus Magazine - Winter 2014 - Table of Contents
Focus Magazine - Winter 2014 - 10
Focus Magazine - Winter 2014 - Guest Editor: The New Frontier
Focus Magazine - Winter 2014 - 12
Focus Magazine - Winter 2014 - Front of the Room: Swaying an Audience
Focus Magazine - Winter 2014 - 14
Focus Magazine - Winter 2014 - Viewpoint: Health Insurance Exchanges
Focus Magazine - Winter 2014 - Racing to Success: 2013 Medical Device & Diagnostic Trainers Summit Recap
Focus Magazine - Winter 2014 - 17
Focus Magazine - Winter 2014 - 18
Focus Magazine - Winter 2014 - Redesigning Learning: Astellas Gives 'Live' a New Look
Focus Magazine - Winter 2014 - 20
Focus Magazine - Winter 2014 - 21
Focus Magazine - Winter 2014 - 22
Focus Magazine - Winter 2014 - 23
Focus Magazine - Winter 2014 - 24
Focus Magazine - Winter 2014 - Sleights-of-Learning: Neuroscience, Attention and Memory
Focus Magazine - Winter 2014 - 26
Focus Magazine - Winter 2014 - 27
Focus Magazine - Winter 2014 - 28
Focus Magazine - Winter 2014 - Measuring Experience: Scorecards & Simulations
Focus Magazine - Winter 2014 - 30
Focus Magazine - Winter 2014 - 31
Focus Magazine - Winter 2014 - Virtual Impact: Converting to VILT
Focus Magazine - Winter 2014 - 33
Focus Magazine - Winter 2014 - Member Solutions: Developing Field-Based Trainers
Focus Magazine - Winter 2014 - 35
Focus Magazine - Winter 2014 - 36
Focus Magazine - Winter 2014 - 37
Focus Magazine - Winter 2014 - What Makes Virtual Leadership So Hard?
Focus Magazine - Winter 2014 - 39
Focus Magazine - Winter 2014 - 40
Focus Magazine - Winter 2014 - 41
Focus Magazine - Winter 2014 - Facing Negativity in Sales
Focus Magazine - Winter 2014 - 43
Focus Magazine - Winter 2014 - Virtual How: Learning Management System Trends
Focus Magazine - Winter 2014 - 45
Focus Magazine - Winter 2014 - 46
Focus Magazine - Winter 2014 - Member News
Focus Magazine - Winter 2014 - Ad Index
Focus Magazine - Winter 2014 - Focus Contacts
Focus Magazine - Winter 2014 - 5 Questions with Dr. Beverly Kaye
Focus Magazine - Winter 2014 - Cover3
Focus Magazine - Winter 2014 - Cover4
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