Four Star Greenhouse Retail Guide 2023 - 6

We're in this
for you
We've all experienced change over the past few years as a
result of massive shifts in consumer purchasing behavior.
Change can create opportunities, but too often as business
owners and managers, we focus on what we do and how we
do it, and not why.
It's easy to communicate what your business does and
how you are different from the competition, but it is often
challenging to communicate the why. The why is your purpose, the reason your garden center exists and
operates the way it does. Articulating your why is an impactful way to share your value proposition and
motivate customers to do business with you.
At Proven Winners®
, our why is you, the independent garden center. You are the lifeblood of our business
and the connection point to the end consumer. You are the trusted source for knowledge and plant
information, you have the products your customers seek, and you are essential to your community.
Our goal is to continue to support you in these efforts. As we move into the 2023 season, we've crafted
additional tools to promote your business through programs like CONNECT+. We value your partnership
and look forward to helping you grow your business together in the coming season.
Jessica DeGraaf
Director of Retail Accounts
Heather Poire
Retail Account Manager
Ways We Are Working Toward Your Success
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Winners
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Center

Four Star Greenhouse Retail Guide 2023

Table of Contents for the Digital Edition of Four Star Greenhouse Retail Guide 2023

Contents
Four Star Greenhouse Retail Guide 2023 - Cover1
Four Star Greenhouse Retail Guide 2023 - Contents
Four Star Greenhouse Retail Guide 2023 - 1
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Four Star Greenhouse Retail Guide 2023 - Cover4
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