Gateway Center - Strategic Plan 2019 - 2021 - 4

GATEWAY CENTER'S
STRATEGIC
PLANNING PROCESS
What differentiates GWC and makes us unique?
* Scale and Agility: Due to our sheer size,
GWC has the capacity to take on large
initiatives and facilitate collaboration.
Many view GWC as a "one stop shop"
or the "front door" to the continuum of
care in our community for homelessness.
* Reputation: Given our longstanding impact,
many in the community are familiar with
the work of GWC.

strengths and address the greatest barriers
individuals experiencing homelessness face in
becoming self-sufficient and finding a permanent home. They also function as guideposts
for our work, enabling us to know whether we
are producing the necessary changes in skill,
knowledge, behavior, conditions, and systems to
reach our overarching goals. After determining
our objectives, our team selected strategic initiatives designed to help us achieve each objective.

* Coordinated Entry: GWC serves as
a centralized point of contact, living
up to our name as "the gateway to the
continuum of care".

Our Strategy Overview:
After careful analysis of our strengths, growth
opportunities, and forces in our external
environment, GWC identified three focus areas.
Within each focus area, GWC identified specific
objectives and associated strategic initiatives.
The objectives build upon our demonstrated

Strengthening
Our Programs
Improve employment
support and training
Increase client compliance
with health recommendations
Improve client
behavioral health

Defining and
Living Our Brand
Increase awareness
of GWC and
our leadership within
the broader community

Diversifying
Our Revenue
Increase and diversify
revenue sources

S
P

Gateway Center - Strategic Plan 2019 - 2021

Table of Contents for the Digital Edition of Gateway Center - Strategic Plan 2019 - 2021