Georgia Magazine - January 2015 - 25A

Bonus t
n
conte

Spotlight on

SCAD

grad Piedra

BY JANE F GARVEY
.

Culture Artisan Foods seated among
SCAD's Atlanta campus, like
her products, and that's the kind of
the Savannah campus, attracts stu"staged environment" image he's dodents from all over the country and
ing for clients.
the world. At age 28, Tyler, Texas,
After graduation from SCAD,
native Elvis Piedra obtained an assoPiedra spent two years in the corpociate degree in graphic design at his
rate world as a graphic designer and
hometown community college. But,
devoted weekends to photography.
he says, "You have to have a bachSo as that business grew, the weekelor's, so I figured I may as well get
ends began to be super packed and
it from a good school."
he was staying up all night. Then,
He was slated to attend SCAD's
just as the Great Recession got under
Savannah campus, but the Atlanta
way, Piedra decided to just quit and
campus had opened in 2005 with
start doing photography.
about 80 students, so instead he was
How's it going? "I'm still alive,"
enticed to SCAD Atlanta, now enrollhe laughs. He says he learned a lot
ing some 2,000 students. And now as
from that experience as he was still
a graduate, having obtained his BFA
in "an art kind of mind-set, and had
in graphic design in 2009, he stayed
to shift to a business kind of mindin the city because he really liked it.
set." That transition took about a year
So how did he transition to
and a half-becoming the artist but
photography? Piedra explains it this
SCAD Atlanta grad Elvis Piedra cuts a stylwith a business mind-set. And hopeway: His last semester, he was takish figure in this self-portrait, showing his
fully making an amazing profit, he
ing a portfolio class for which the
fashion-conscious, serious side and his gift
adds with emphasis.
students were expected to photofor lighting to enhance textures.
Decatur-based freelance writer
graph their projects. He designed
Jane F. Garvey, a former college professor, has written
cereal boxes and that sort of thing, and photographed
about Georgia's art museums and universities for GEORthem in staged environments. And he liked doing it.
GIA Magazine.
GEORGIA Magazine's November 2014 issue features a
photograph Piedra took of Erica Barrett from Southern

ELVIS PIEDRA

Piedra shows off
new products from
Erica Barrett's Southern
Culture Artisan Foods-
truffle and sea salt grits. 

25A

More online at www.georgiamagazine.org

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Georgia Magazine - January 2015

Table of Contents for the Digital Edition of Georgia Magazine - January 2015

Contents
Georgia Magazine - January 2015 - Intro
Georgia Magazine - January 2015 - Cover1
Georgia Magazine - January 2015 - Cover2
Georgia Magazine - January 2015 - 3
Georgia Magazine - January 2015 - Contents
Georgia Magazine - January 2015 - 5
Georgia Magazine - January 2015 - 6
Georgia Magazine - January 2015 - 7
Georgia Magazine - January 2015 - 8
Georgia Magazine - January 2015 - 9
Georgia Magazine - January 2015 - 10
Georgia Magazine - January 2015 - 11
Georgia Magazine - January 2015 - 12
Georgia Magazine - January 2015 - 13
Georgia Magazine - January 2015 - 14
Georgia Magazine - January 2015 - 15
Georgia Magazine - January 2015 - 16
Georgia Magazine - January 2015 - 17
Georgia Magazine - January 2015 - 18
Georgia Magazine - January 2015 - 19
Georgia Magazine - January 2015 - 20
Georgia Magazine - January 2015 - 21
Georgia Magazine - January 2015 - 21A
Georgia Magazine - January 2015 - 21B
Georgia Magazine - January 2015 - 21C
Georgia Magazine - January 2015 - 21D
Georgia Magazine - January 2015 - 22
Georgia Magazine - January 2015 - 23
Georgia Magazine - January 2015 - 24
Georgia Magazine - January 2015 - 25
Georgia Magazine - January 2015 - 25A
Georgia Magazine - January 2015 - 25B
Georgia Magazine - January 2015 - 26
Georgia Magazine - January 2015 - 26A
Georgia Magazine - January 2015 - 26B
Georgia Magazine - January 2015 - 26C
Georgia Magazine - January 2015 - 26D
Georgia Magazine - January 2015 - 27
Georgia Magazine - January 2015 - 28
Georgia Magazine - January 2015 - 29
Georgia Magazine - January 2015 - 30
Georgia Magazine - January 2015 - 31
Georgia Magazine - January 2015 - 32
Georgia Magazine - January 2015 - 33
Georgia Magazine - January 2015 - 34
Georgia Magazine - January 2015 - 34A
Georgia Magazine - January 2015 - 34B
Georgia Magazine - January 2015 - 34C
Georgia Magazine - January 2015 - 34D
Georgia Magazine - January 2015 - 35
Georgia Magazine - January 2015 - 36
Georgia Magazine - January 2015 - 37
Georgia Magazine - January 2015 - 38
Georgia Magazine - January 2015 - 39
Georgia Magazine - January 2015 - 40
Georgia Magazine - January 2015 - 41
Georgia Magazine - January 2015 - 42
Georgia Magazine - January 2015 - 43
Georgia Magazine - January 2015 - 44
Georgia Magazine - January 2015 - 45
Georgia Magazine - January 2015 - 46
Georgia Magazine - January 2015 - 47
Georgia Magazine - January 2015 - 48
Georgia Magazine - January 2015 - 49
Georgia Magazine - January 2015 - 50
Georgia Magazine - January 2015 - 50A
Georgia Magazine - January 2015 - 50B
Georgia Magazine - January 2015 - Cover3
Georgia Magazine - January 2015 - Cover4
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