Georgia Magazine - July 2020 - 17

KRISTIN FERRO
KRISTIN FERRO

'It has to be something that adds a positive
thing to the community-something to make
people proud that the art is there.' -Yoyo Ferro
ANMARIE SMITH

KRISTIN FERRO
KRISTIN FERRO

Left: A mural by Yoyo Ferro brightens the exterior of Atlanta Eye Care
on Broad Street in Atlanta. It was part of the Elevate ATL Festival and
Living Walls. Above: These bright birds in Cabbagetown were part
of the Forward Warrior festival in 2016. Yoyo Ferro removed the birds
and painted the hugging people (shown on page 16) in the same spot
in 2019. Bottom left: Guests admire Yoyo Ferro's work at his solo art
show, COLOR-FULL, at Ponce City Market in Atlanta in December.

his employer, a food ingredients company, transferred him from
Brazil to Atlanta.
"I immediately fell in love with all the murals, graffiti, street
art and the local artists scene," he says. "That put the idea of
doing my own work in my head. I'd always done some sort of art
on the side, and I wanted to find a way to create."
Ferro got his part-time career underway by approaching
building owners and showing them samples of his drawings
to demonstrate he could pull off the artwork. One of the first
to give him a thumbs-up was a window-tinting business
near Memorial Drive and Moreland Avenue in the city's
Reynoldstown neighborhood.
"It had graffiti on the wall that they'd tried to paint over,"
Ferro says. "I knocked on the door, showed them my portfolio

and offered to paint a mural for free. That was four years ago,
and it's still there. It's a colorful landscape that looks like it was
just painted."
Since then, Ferro's work has been added to the sides of
structures in several Atlanta neighborhoods as well as College
Park, where his art soars 100 feet above the sidewalk. He's also
done a few interiors, including one at Cross Keys High School
in Brookhaven and at the main offices of the restaurant group
Inspire Brands, the Moxie marketing firm and NCR Corp., a
software and technology company.
The process starts with his designing a mock-up for the
client's or the community's approval that offers specifics of
color, scale and conception in relation to the physical wall on
which he'll be working.
"I want them to be sure of what I'm painting," Ferro
explains. "When I come to a wall, that's not the time to make
the art; that's execution."
Persuading companies or neighborhoods to add a Ferro
design to their landscape has become easier as his presence
around the city has become more visible.
"Now people come to me because they know my work," he
says. "And I usually have the freedom to create what I want, and
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Georgia Magazine - July 2020

Table of Contents for the Digital Edition of Georgia Magazine - July 2020

Contents
Georgia Magazine - July 2020 - Intro
Georgia Magazine - July 2020 - Cover1
Georgia Magazine - July 2020 - Cover2
Georgia Magazine - July 2020 - Contents
Georgia Magazine - July 2020 - 4
Georgia Magazine - July 2020 - 5
Georgia Magazine - July 2020 - 6
Georgia Magazine - July 2020 - 7
Georgia Magazine - July 2020 - 8
Georgia Magazine - July 2020 - 9
Georgia Magazine - July 2020 - 10
Georgia Magazine - July 2020 - 11
Georgia Magazine - July 2020 - 12
Georgia Magazine - July 2020 - 13
Georgia Magazine - July 2020 - 14
Georgia Magazine - July 2020 - 15
Georgia Magazine - July 2020 - 16
Georgia Magazine - July 2020 - 17
Georgia Magazine - July 2020 - 18
Georgia Magazine - July 2020 - 19
Georgia Magazine - July 2020 - 20
Georgia Magazine - July 2020 - 21
Georgia Magazine - July 2020 - 22
Georgia Magazine - July 2020 - 23
Georgia Magazine - July 2020 - 24
Georgia Magazine - July 2020 - 25
Georgia Magazine - July 2020 - 26
Georgia Magazine - July 2020 - 27
Georgia Magazine - July 2020 - 28
Georgia Magazine - July 2020 - 29
Georgia Magazine - July 2020 - 30
Georgia Magazine - July 2020 - 31
Georgia Magazine - July 2020 - 32
Georgia Magazine - July 2020 - 33
Georgia Magazine - July 2020 - 34
Georgia Magazine - July 2020 - Cover3
Georgia Magazine - July 2020 - Cover4
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