Georgia Magazine - November 2020 - 27

them: be aware of this legislation, write your senator, write your
congressperson. Knowing that they are kind of a watchdog out
there for the nonprofit community ... It's very helpful to have
them in my corner."

The Georgia Center for Nonprofits has always emphasized
nonprofits' resiliency. And with many of its members coping
with the COVID-19 crisis, longevity and sustainability have risen
to the forefront of most nonprofit missions.
"It's not just about getting through the now," says Luiza
Raposo, senior director of marketing and communications at
the Georgia Center for Nonprofits. "We want these nonprofits to
last and be resilient to all challenges over time."
Starting in March, the center published a COVID-19
resource page on its website that has proven invaluable to many
nonprofits navigating a new reality. It includes webinars and
training programs on topics such as applying for federal aid and
switching to virtual events and fundraisers. 
"This year specifically, they have really been on the forefront of helping us pivot while dealing with COVID and all
the challenges that the nonprofit community has been thrust
into," Guynn says. "They have been very calm and precise and
provided solid leadership."
In addition to providing resources, the center held a special
May fundraising drive in partnership with GivingTuesday,
which raised more than $1 million to support Georgia nonprofits through a difficult 2020.

GAgives on GivingTuesday
Every year in November or December, the center hosts
Georgia's annual nonprofit giving event in partnership with a
host of corporate, civic and media sponsors. 
Launched in 2012, GAgives has helped thousands of
nonprofits raise more than $41.5 million with the support of
more than 284,000 donors. GAgives provides nonprofits with
a simple platform to promote their causes and helps organizations meet campaign goals at the most important time of the
year for fundraising. 
"It becomes almost competitive when you have so many
nonprofits trying to raise funds at the same time," Hudson says.
"But the way GAgives does it, it's more a movement than a competition. And one that encourages everyone to get involved. It's
really helped bring everyone together, rather than forcing us to
compete at that time of year."
In 2017, GAgives unified with the global GivingTuesday
movement. On the first Tuesday after Thanksgiving, nonprofits,
small businesses, corporations, schools and faith-based organizations from all over the world celebrate a global day of giving. 
All Georgia-registered 501(c)(3) organizations are eligible
to create a free, individualized webpage on the GAgives.org
platform.
"It's a day when nonprofits come top of mind, and it's a
really easy avenue for people to use to support the nonprofit
community," says Beth Freeman, membership and marketing
manager of Pebble Tossers. "For us, it has become crucial in our

COURTESY ELMCROFT SENIOR LIVING IN INDIANA

Navigating the COVID-19 crisis

Roswell-based Second Wind Dreams makes dreams come true for
senior citizens nationwide. This senior from Indianapolis wanted
to experience the high-flying adventure of skydiving.

budgeting process. We're able to reach out to some people who
may not have heard of us before but also provide an outlet for
people who may have donated in the past."
Second Wind Dreams, a Roswell-based nonprofit organization, helps senior citizens achieve lifelong goals, such as earning
a high school diploma, or have adventures they always have
wanted to experience (or to experience again), such as visiting a
train museum or getting a manicure. Julianne Horsford, public
relations and marketing specialist at Second Wind Dreams, says
GAgives was pivotal in achieving last year's fundraising goals.
"The type of exposure and the amount of money we raise
in a single day would not be possible without the GAgives [on]
GivingTuesday initiative," Horsford says. "The money we raised
last year was especially important because it went directly to
fund some of our elders' dreams. So many elders got to experience something they've always dreamed of doing because of the
support we got on GivingTuesday."
Since its launch in 2012, the amount raised on the dedicated day of giving has increased every year-from $782,000
in 2012 to more than $13.5 million last year. And while the
total number of donations has continued to rise, the Georgia
Center for Nonprofits aims to make sure that GAgives on
GivingTuesday is on the minds of everyday Georgians, not
just the philanthropic community. 
"The total amount is going up, but individuals are giving
less," Raposo says. "We really need to bridge that gap and connect local Georgians to nonprofits in their communities. We
don't want to run the risk of folks taking for granted what's going
on around them. There's a lot of need. And it feels good for both
sides when folks are more engaged with their community."
Cameron Whitlock is a freelance writer and photographer
from Douglasville.
For more information about the Georgia Center for Nonprofits,
visit gcn.org.
www.georgiamagazine.org

27


http://www.GAgives.org http://www.gcn.org http://www.georgiamagazine.org

Georgia Magazine - November 2020

Table of Contents for the Digital Edition of Georgia Magazine - November 2020

Contents
Georgia Magazine - November 2020 - Intro
Georgia Magazine - November 2020 - Cover1
Georgia Magazine - November 2020 - Cover2
Georgia Magazine - November 2020 - Contents
Georgia Magazine - November 2020 - 4
Georgia Magazine - November 2020 - 5
Georgia Magazine - November 2020 - 6
Georgia Magazine - November 2020 - 7
Georgia Magazine - November 2020 - 8
Georgia Magazine - November 2020 - 9
Georgia Magazine - November 2020 - 10
Georgia Magazine - November 2020 - 11
Georgia Magazine - November 2020 - 12
Georgia Magazine - November 2020 - 13
Georgia Magazine - November 2020 - 14
Georgia Magazine - November 2020 - 15
Georgia Magazine - November 2020 - 16
Georgia Magazine - November 2020 - 17
Georgia Magazine - November 2020 - 18
Georgia Magazine - November 2020 - 19
Georgia Magazine - November 2020 - 20
Georgia Magazine - November 2020 - 21
Georgia Magazine - November 2020 - 22
Georgia Magazine - November 2020 - 23
Georgia Magazine - November 2020 - 24
Georgia Magazine - November 2020 - 25
Georgia Magazine - November 2020 - 26
Georgia Magazine - November 2020 - 27
Georgia Magazine - November 2020 - 28
Georgia Magazine - November 2020 - 29
Georgia Magazine - November 2020 - 30
Georgia Magazine - November 2020 - 31
Georgia Magazine - November 2020 - 32
Georgia Magazine - November 2020 - 33
Georgia Magazine - November 2020 - 34
Georgia Magazine - November 2020 - 35
Georgia Magazine - November 2020 - 36
Georgia Magazine - November 2020 - 37
Georgia Magazine - November 2020 - 38
Georgia Magazine - November 2020 - Cover3
Georgia Magazine - November 2020 - Cover4
https://www.nxtbook.com/nxtbooks/gemc/georgia_202012
https://www.nxtbook.com/nxtbooks/gemc/georgia_202011
https://www.nxtbook.com/nxtbooks/gemc/georgia_202010
https://www.nxtbook.com/nxtbooks/gemc/georgia_202009
https://www.nxtbook.com/nxtbooks/gemc/georgia_202008
https://www.nxtbook.com/nxtbooks/gemc/georgia_202007
https://www.nxtbook.com/nxtbooks/gemc/georgia_202006
https://www.nxtbook.com/nxtbooks/gemc/georgia_202005
https://www.nxtbook.com/nxtbooks/gemc/georgia_202004
https://www.nxtbook.com/nxtbooks/gemc/georgia_202003
https://www.nxtbook.com/nxtbooks/gemc/georgia_202002
https://www.nxtbook.com/nxtbooks/gemc/georgia_202001
https://www.nxtbook.com/nxtbooks/gemc/georgia_201912
https://www.nxtbook.com/nxtbooks/gemc/georgia_201911
https://www.nxtbook.com/nxtbooks/gemc/georgia_201910
https://www.nxtbook.com/nxtbooks/gemc/georgia_201909
https://www.nxtbook.com/nxtbooks/gemc/georgia_201908
https://www.nxtbook.com/nxtbooks/gemc/georgia_201907
https://www.nxtbook.com/nxtbooks/gemc/georgia_201906
https://www.nxtbook.com/nxtbooks/gemc/georgia_201905
https://www.nxtbook.com/nxtbooks/gemc/georgia_201904
https://www.nxtbook.com/nxtbooks/gemc/georgia_201903
https://www.nxtbook.com/nxtbooks/gemc/georgia_201902
https://www.nxtbook.com/nxtbooks/gemc/georgia_201901
https://www.nxtbook.com/nxtbooks/gemc/georgia_201812
https://www.nxtbook.com/nxtbooks/gemc/georgia_201811
https://www.nxtbook.com/nxtbooks/gemc/georgia_201810
https://www.nxtbook.com/nxtbooks/gemc/georgia_201809
https://www.nxtbook.com/nxtbooks/gemc/georgia_201808
https://www.nxtbook.com/nxtbooks/gemc/georgia_201807
https://www.nxtbook.com/nxtbooks/gemc/georgia_201806
https://www.nxtbook.com/nxtbooks/gemc/georgia_201805
https://www.nxtbook.com/nxtbooks/gemc/georgia_201804
https://www.nxtbook.com/nxtbooks/gemc/georgia_201803
https://www.nxtbook.com/nxtbooks/gemc/georgia_201802
https://www.nxtbook.com/nxtbooks/gemc/georgia_201801
https://www.nxtbook.com/nxtbooks/gemc/georgia_201712
https://www.nxtbook.com/nxtbooks/gemc/georgia_201711
https://www.nxtbook.com/nxtbooks/gemc/georgia_201710
https://www.nxtbook.com/nxtbooks/gemc/georgia_201709
https://www.nxtbook.com/nxtbooks/gemc/georgia_201708
https://www.nxtbook.com/nxtbooks/gemc/georgia_201707
https://www.nxtbook.com/nxtbooks/gemc/georgia_201706
https://www.nxtbook.com/nxtbooks/gemc/georgia_201705
https://www.nxtbook.com/nxtbooks/gemc/georgia_201704
https://www.nxtbook.com/nxtbooks/gemc/georgia_201703
https://www.nxtbook.com/nxtbooks/gemc/georgia_201702
https://www.nxtbook.com/nxtbooks/gemc/georgia_201701
https://www.nxtbook.com/nxtbooks/gemc/georgia_201612
https://www.nxtbook.com/nxtbooks/gemc/georgia_201611
https://www.nxtbook.com/nxtbooks/gemc/georgia_201610
https://www.nxtbook.com/nxtbooks/gemc/georgia_201609
https://www.nxtbook.com/nxtbooks/gemc/georgia_201608
https://www.nxtbook.com/nxtbooks/gemc/georgia_201607
https://www.nxtbook.com/nxtbooks/gemc/georgia_201606
https://www.nxtbook.com/nxtbooks/gemc/georgia_201605
https://www.nxtbook.com/nxtbooks/gemc/georgia_201604
https://www.nxtbook.com/nxtbooks/gemc/georgia_201603
https://www.nxtbook.com/nxtbooks/gemc/georgia_201602
https://www.nxtbook.com/nxtbooks/gemc/georgia_201601
https://www.nxtbook.com/nxtbooks/gemc/georgia_201512
https://www.nxtbook.com/nxtbooks/gemc/georgia_201511
https://www.nxtbook.com/nxtbooks/gemc/georgia_201510
https://www.nxtbook.com/nxtbooks/gemc/georgia_201509
https://www.nxtbook.com/nxtbooks/gemc/georgia_201508
https://www.nxtbook.com/nxtbooks/gemc/georgia_201507
https://www.nxtbook.com/nxtbooks/gemc/georgia_201506
https://www.nxtbook.com/nxtbooks/gemc/georgia_201505
https://www.nxtbook.com/nxtbooks/gemc/georgia_201504
https://www.nxtbook.com/nxtbooks/gemc/georgia_201503
https://www.nxtbook.com/nxtbooks/gemc/georgia_201502
https://www.nxtbook.com/nxtbooks/gemc/georgia_201501
https://www.nxtbook.com/nxtbooks/gemc/libertynotes_billofrights
https://www.nxtbook.com/nxtbooks/gemc/georgia_201412
https://www.nxtbook.com/nxtbooks/gemc/georgia_201411
https://www.nxtbook.com/nxtbooks/gemc/georgia_201410
https://www.nxtbook.com/nxtbooks/gemc/georgia_201409
https://www.nxtbook.com/nxtbooks/gemc/georgia_201408
https://www.nxtbook.com/nxtbooks/gemc/georgia_201407
https://www.nxtbook.com/nxtbooks/gemc/georgia_201406
https://www.nxtbook.com/nxtbooks/gemc/georgia_201405
https://www.nxtbook.com/nxtbooks/gemc/georgia_201404
https://www.nxtbook.com/nxtbooks/gemc/georgia_201403
https://www.nxtbook.com/nxtbooks/gemc/georgia_201402
https://www.nxtbook.com/nxtbooks/gemc/georgia_201401
https://www.nxtbook.com/nxtbooks/gemc/georgia_201312
https://www.nxtbook.com/nxtbooks/gemc/georgia_201311
https://www.nxtbook.com/nxtbooks/gemc/georgia_201310
https://www.nxtbook.com/nxtbooks/gemc/georgia_201309
https://www.nxtbook.com/nxtbooks/gemc/georgia_201308
https://www.nxtbook.com/nxtbooks/gemc/georgia_201307
https://www.nxtbook.com/nxtbooks/gemc/georgia_201306
https://www.nxtbook.com/nxtbooks/gemc/georgia_201305
https://www.nxtbook.com/nxtbooks/gemc/georgia_201304
https://www.nxtbook.com/nxtbooks/gemc/georgia_201303
https://www.nxtbook.com/nxtbooks/gemc/georgia_201302
https://www.nxtbook.com/nxtbooks/gemc/georgia_201301
https://www.nxtbook.com/nxtbooks/gemc/georgia_201212
https://www.nxtbook.com/nxtbooks/gemc/georgia_201211
https://www.nxtbook.com/nxtbooks/gemc/georgia_201210
https://www.nxtbook.com/nxtbooks/gemc/georgia_201209
https://www.nxtbook.com/nxtbooks/gemc/georgia_201208
https://www.nxtbook.com/nxtbooks/gemc/georgia_201207
https://www.nxtbook.com/nxtbooks/gemc/georgia_201206
https://www.nxtbook.com/nxtbooks/gemc/georgia_201205
https://www.nxtbook.com/nxtbooks/gemc/georgia_201204
https://www.nxtbook.com/nxtbooks/gemc/georgia_201203
https://www.nxtbook.com/nxtbooks/gemc/georgia_201202
https://www.nxtbook.com/nxtbooks/gemc/georgia_201201
https://www.nxtbook.com/nxtbooks/gemc/georgia_201112
https://www.nxtbook.com/nxtbooks/gemc/georgia_realitycheck
https://www.nxtbook.com/nxtbooks/gemc/georgia_201111
https://www.nxtbook.com/nxtbooks/gemc/georgia_201110
https://www.nxtbook.com/nxtbooks/gemc/georgia_201109
https://www.nxtbook.com/nxtbooks/gemc/georgia_201108
https://www.nxtbook.com/nxtbooks/gemc/georgia_201107
https://www.nxtbook.com/nxtbooks/gemc/georgia_201106
https://www.nxtbook.com/nxtbooks/gemc/georgia_201105
https://www.nxtbook.com/nxtbooks/gemc/georgia_201104
https://www.nxtbook.com/nxtbooks/gemc/georgia_201103
https://www.nxtbook.com/nxtbooks/gemc/georgia_201102
https://www.nxtbook.com/nxtbooks/gemc/georgia_201101
https://www.nxtbook.com/nxtbooks/gemc/georgia_201012
https://www.nxtbook.com/nxtbooks/gemc/georgia_201011
https://www.nxtbook.com/nxtbooks/gemc/georgia_201010
https://www.nxtbook.com/nxtbooks/gemc/georgia_201009
https://www.nxtbook.com/nxtbooks/gemc/georgia_201008
https://www.nxtbook.com/nxtbooks/gemc/georgia_201007
https://www.nxtbook.com/nxtbooks/gemc/georgia_201006
https://www.nxtbook.com/nxtbooks/gemc/georgia_201005
https://www.nxtbook.com/nxtbooks/gemc/georgia_201004
https://www.nxtbook.com/nxtbooks/gemc/georgia_201003
https://www.nxtbook.com/nxtbooks/gemc/georgia_201002
https://www.nxtbook.com/nxtbooks/gemc/georgia_201001
https://www.nxtbook.com/nxtbooks/gemc/georgia_200912
https://www.nxtbook.com/nxtbooks/gemc/georgia_200911
https://www.nxtbook.com/nxtbooks/gemc/georgia_200910
https://www.nxtbookmedia.com