Georgia Magazine - April 2021 - 30
COURTESY ADMIRAL AXE
Admiral Axe operates out of Wander North Georgia, an outdoor
sports outfitter in Clayton. Co-founder Josh Brown had the idea to
open the ax-throwing business after he and his wife had a great time
at a venue in Greenville, S.C.
Like many businesses in the growing ax-throwing field, American Axes
in Marietta opened just as the pandemic was beginning. Even so, the
operation has thrived.
The concept of the sport is relatively simple. Venues
provide safely fenced lanes with a throwing platform about
15 feet from a wooden target. Throwers take turns and keep
score in frames (similar to bowling), hurling their axes at a
painted bull's-eye. Some venues may have slightly different
sizes of targets or house rules, but generally hitting a bull's-eye
gets the maximum amount of points, with decreasing points
awarded as the circles move outward.
Many owners believe the relative ease of participation is
one reason for the increasing popularity of ax throwing.
" People don't really have expectations when they walk
in the door, and then they feel like they've really succeeded at
something when they hit a bull's-eye or even just hit the board, "
says Dan Fisher, owner of American Axes in Marietta. " It's a
really cathartic feeling. I'm not going to guarantee everyone is
going to hit a bull's-eye their first time out, but within an hour,
odds are you will. "
pandemic, American Axes has thrived-in part, Fisher says,
because of his staff's commitment and passion for the business
and its patrons.
" We always do our best to give you a night to remember, "
he says. " Ax throwing is supposed to be a unique, memorable
experience. Most people who walk in have never done it before.
And at this point, there's a lot of people who have come back a
second time. "
American Axes features nine throwing lanes (including a
VIP room), which are all named for national parks. The venue
decor celebrates Fisher's passion for the American outdoors.
" When you walk in the door to our location, we tried very
hard to make it feel like you are outside-like you are walking
into a national park, " Fisher says.
American Axes allows patrons to bring in their own
alcoholic beverages and partners with next-door Schoolhouse
Brewing. American Axes also offers a mobile experience for
American Axes, Marietta
(678) 763-3635; american-axes.com
When Fisher lost his corporate-marketing job in 2019, he
was at a crossroads. While attempting to get back into a crowded
job market, he had begun to draft a business plan that aimed to
turn a burgeoning passion into an entrepreneurial endeavor.
The first time Fisher chucked an ax was Valentine's Day
in 2019. He soon found himself frequenting other ax-throwing
venues and found inspiration.
" My story is the American dream, " Fisher says. " As time
went on and my business plan got stronger and nothing was
working in terms of getting another job, I just decided-with
the support of my family-to try business ownership. And we
haven't looked back since. "
After six months of planning, American Axes opened in
January 2020. And despite opening at the start of the COVID-19
The Axe Armory, Cornelia
(706) 968-3672; theaxearmory.com
As part of its downtown revitalization plan, the city of
Cornelia approved the creation of a designated entertainment
district last year. And according to The Axe Armory owners
Jared Sanders and Matthew Hill, an ax-throwing venue perfectly
fits the bill.
" [Downtown] is going to have live concerts, an outdoor
bar ... We want people to come here and be able to spend the
whole evening, " Sanders says. " They can grab a bite to eat, see a
concert, go to a brewery, come throw axes ... That's the goal. "
The business partners decided to get into the ax-throwing
business shortly after experiencing the rush firsthand at another
venue while celebrating Hill's birthday in 2019.
" We just had a blast, " Sanders says. " We started talking
3/11/21 2:49 PM
Georgia Magazine - April 2021
Table of Contents for the Digital Edition of Georgia Magazine - April 2021
Georgia Magazine - April 2021 - Intro
Georgia Magazine - April 2021 - Cover1
Georgia Magazine - April 2021 - Cover2
Georgia Magazine - April 2021 - Contents
Georgia Magazine - April 2021 - 4
Georgia Magazine - April 2021 - 5
Georgia Magazine - April 2021 - 6
Georgia Magazine - April 2021 - 7
Georgia Magazine - April 2021 - 8
Georgia Magazine - April 2021 - 9
Georgia Magazine - April 2021 - 10
Georgia Magazine - April 2021 - 11
Georgia Magazine - April 2021 - 12
Georgia Magazine - April 2021 - 13
Georgia Magazine - April 2021 - 14
Georgia Magazine - April 2021 - 15
Georgia Magazine - April 2021 - 16
Georgia Magazine - April 2021 - 17
Georgia Magazine - April 2021 - 18
Georgia Magazine - April 2021 - 19
Georgia Magazine - April 2021 - 20
Georgia Magazine - April 2021 - 21
Georgia Magazine - April 2021 - 22
Georgia Magazine - April 2021 - 23
Georgia Magazine - April 2021 - 24
Georgia Magazine - April 2021 - 25
Georgia Magazine - April 2021 - 26
Georgia Magazine - April 2021 - 27
Georgia Magazine - April 2021 - 28
Georgia Magazine - April 2021 - 29
Georgia Magazine - April 2021 - 30
Georgia Magazine - April 2021 - 31
Georgia Magazine - April 2021 - 32
Georgia Magazine - April 2021 - 33
Georgia Magazine - April 2021 - 34
Georgia Magazine - April 2021 - 35
Georgia Magazine - April 2021 - 36
Georgia Magazine - April 2021 - 37
Georgia Magazine - April 2021 - 38
Georgia Magazine - April 2021 - Cover3
Georgia Magazine - April 2021 - Cover4