Greater New York Dental Meeting Program Guide 2014 - 26
Saturday Morning & A ernoon Half Day Seminars
American Academy of Craniofacial Pain
y
JAMISON R. SPENCER, D.M.D.
Course: 2160
Tui on: $150.00
Recommended for: D, H, A, R, S
9:00 - 12:00
3 CEUs
TMD MADE EASY CAPSULITIS, TRISMUS
OR NON REDUCING DISC DISPLACEMENT
Craniofacial pain and TMJ disorders are o en confusing and difficult to
accurately diagnose and treat. This program provides the background
and knowledge to differen ally diagnose and treat the most common
craniofacial pain and TM disorders encountered in the dental pracce. Included is a head and neck anatomy review, principles of examina on, imaging techniques, differen al diagnosis and basic treatment
protocols. When correctly diagnosed, all of these disorders tend to
respond very well to early treatment.
Learn:
* a thorough review of craniofacial anatomy
* examina on and imaging techniques used in the diagnosis of
craniofacial pain and TM disorders
* to differen ally diagnose and treat cases of capsuli s, trismus and
non-reducing disc displacement
JAMISON R. SPENCER, D.M.D.
Course: 2170
Tui on: $150.00
Recommended for: D, H, A, R, S
1:00 - 4:00
3 CEUs
EVALUATION AND MANAGEMENT OF SLEEP APNEA
The seminar includes the basics of normal sleep, snoring and sleep
apnea in adults and children. Learn the dental professional's role in
screening, referral and treatment of snoring and sleep apnea using
oral appliances alone and in conjunc on as part of a mul -disciplinary
team. A review of the most popular oral appliances is discussed.
Learn:
* the basics of normal sleep in adults and children
* the effects of sleep apnea in adults and children and how the
den st can par cipate in the diagnosis
* the various types of oral appliances used in the treatment of sleep
apnea and snoring
Sponsored by
Presiding: Chin-Chee Hu, D.D.S., Bellerose, NY
Past Member, Board of Directors, New York County Dental Society
Social Media Program
JACK HADLEY, B.S.
Course: 2040
Tui on: $75.00
Recommended for: D, A, S
9:00 - 12:00
3 CEUs
JACK HADLEY, B.S.
Course: 2050
Tui on: $75.00
Recommended for: D, A, S
1:00 - 4:00
3 CEUs
ALL DENTAL MARKETING IS DIGITAL
AND SOCIAL MEDIA IS ITS CORE
Today, pa ents move constantly between the online and offline
worlds using a range of devices including smartphones and tablets.
This vola lity and the pace of change mean that former tried-andtrue marke ng methods are no longer enough. All marke ng now
has a digital component; it can't be thought of as an adjunct to some
other marke ng plan. Social par cipa on is inevitable, but how do
you navigate and benefit from this new marke ng environment?
THE 5 THINGS YOU SHOULD KNOW
ABOUT SOCIAL MEDIA MARKETING
Progressive dental prac ces use social media marke ng to increase
top-of-mind awareness, a ract new pa ents, decrease a ri on,
increase case acceptance, and strengthen pa ent rela onships. But
effec ve social media isn't something you "have"-it's something you
"do!" Given the limited amount of me you can spend, learn how to
implement the 5 must-haves that keep your social media marke ng
simple, quick and effec ve.
Learn:
* to discover how to use your blog to strengthen pa ent
rela onships
* how to "sell" dental services without selling
* how Search Engine Op miza on (SEO) services are rapidly
changing to include social signals
Learn:
* to start crea ng the 5 types of content that best engage your
audience
* from dozens of powerful case studies and examples
* to empower your team with a simple plan you can use
immediately
Presiding: Neetu Singh, D.M.D., New York, NY
Member, New York County Dental Society
Presiding: Jack Irwin, D.D.S., Brooklyn, NY
Member, Dental Prac ce Commi ee, Second District Dental Society
Sponsored by
Visit us on our Social Media Sites:
Get the latest updates, posts and tweets in the dental field today!
26
Greater New York Dental Meeting Program Guide 2014
Table of Contents for the Digital Edition of Greater New York Dental Meeting Program Guide 2014
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