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Monday Morning & Afternoon Half day Seminars Christensen Lecture Series GORDON J. CHRISTENSEN, D.D.S., M.S.D., Ph.D. Course: 4350 Tuition: $195.00 Recommended for: D, H, A, R, S 9:00 - 12:00 3 CEUs SOLVING THE TEN MAJOR CHALLENGES IN DENTISTRY Controversies are present on numerous clinical topics, but there are solutions for many of them. The clinician provides answers for these challenges: inability to identify initial caries; zirconia crowns coming off in service; is bulk filling really working well?; when and how to use cone beam; can zirconia be esthetic?; when to remove a tooth; the best methods to restore pediatric teeth; overcoming the lingering recession and third party payers; which laser is useful and why; are digital impressions better?; and which technologies should I get? Learn: * the ten most controversial clinical challenges facing dentists * to identify potential solutions to the ten clinical challenges * which of the challenges are most important to your practice GORDON J. CHRISTENSEN, D.D.S., M.S.D., Ph.D. LEE ANN BRADY, D.M.D. ROBERT C. MARGEAS, D.D.S. Course: 4360 Tuition: $195.00 Recommended for: D, H, A, S 2:00 - 5:00 3 CEUs YOUR MAJOR QUESTIONS ANSWERED BY THE EXPERTS Dr. Christensen along with a panel of experts provides a unique program to address the problems faced in your office every day. The discussion includes the most important questions you would like answered in the dental field. Participants enter the room and write the questions they want to have answered. The written questions are collected by the room host and given to the speakers. The questions are sorted into categories and answered by the experts. At least 50 questions will be answered during the program. Learn: * to identify the most important questions challenging dentists * by participating in a discussion which helps to answer your most challenging clinical solutions * by interacting with your colleagues and the experts to offer better services in your office Presiding: Elliot Davis, D.D.S., New York, NY Past President, New York County Dental Society American Association of Dental Office Management (AADOM) TOM CLARK Course: 4370 Tuition: $30.00 9:00 - 12:00 3 CEUs Recommended for: D, H, A, R, S HOW TO DOMINATE YOUR SOCIAL MEDIA Uncover the tools and knowledge necessary to build a successful social media presence for your practice. Gain an understanding of the difference between good, better, and best content to share. Learn the skills needed to effectively measure Return On Investment (ROI) from social media efforts. Understand patient consent and how to remain HIPAA compliant. This program is the key to expanding your practice. Learn: * what to post and what not to post on your social media accounts * to effectively measure Return On Investment (ROI) from social media efforts * how to successfully build a social media presence for you practice Sponsored by KIM McQUEEN LISA M. SPRADLEY MS. HEATHER COLICCHIO Course: 4380 Tuition: $30.00 Recommended for: R 2:00 - 5:00 3 CEUs DENTAL PRACTICE MANAGEMENT TEAM ROUNDTABLE Join your peers in a fun, interactive roundtable event where dental office managers discuss best practices in an informal discussion. Share ideas and learn from others who do what you do! This roundtable is professionally facilitated and is beneficial to both novice and experienced practice management professionals. There is no better way to improve your role within your practice than by learning from peers who face the same challenges as you. Bring your toughest questions and be ready to go back to your office with solutions. Monday, November 28 See page 111 for Dr. Christensen's Tuesday morning Seminar. Learn to: * share best practices with peers * tap into peer resources to solve current challenges you face in practice management * brainstorm with other practice management professionals for ways to make your practice more efficient Presiding: Edith Monaia, C.D.A., Brooklyn, NY Volunteer, Greater New York Dental Meeting Sponsored by 87

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