Greater New York Dental Meeting Program Guide 2017 - 116

Tuesday Morning & Afternoon Half Day Seminars
SOCIAL MEDIA PROGRAMS
LEonARD f. TAU, D.m.D.

Course: 5340
Tuition: $195.00
Recommended for: D, H, A, R

9:00 - 12:00
3 CEUs

eSSeNTiaL oNLiNe maRkeTiNG
STRaTeGieS To aTTRacT New PaTieNTS
A patient's journey begins with a Google search. In order to be found,
you need to be at the top of that search. There are many methods
to become more credible and more visible. Online reviews, website
design, search engine optimization (SEO), Google Adwords, Social
Media and Blogging are just some of the topics emphasizing the most
important ways to differentiate yourself and gain trust from not only
Google but the most important person...the online searcher looking
to become your patient. Participants are encouraged to bring their
own laptop or tablet for a more interactive program.
Learn:
* to attract more new patients by getting to the top of a Google
search
* why online reviews are the easiest and most effective way to get
on page one of Google search results
* why social media is not the next best thing to attract new patients

LaRRy emmoTT, D.D.S.

Course: 5350
Tuition: $195.00
Recommended for: D, A, L, S

2:00 - 5:00
3 CEUs

GooGLE AnD inTERnET PRESEnCE: JUiCE foR DEnTiSTS
Like it or not, people will judge you based on your Internet presence
and online reputation. No one uses a phone book; they Google. Learn
the three purposes of a dental website and how 93% of the people
will find it. Understand how to generate positive user reviews and
guard your online reputation. Take a ten point test to determine your
online footprint. Discover the top three pages that patients choose
to visit most. This program includes live examples, including online
searches, website visits and specific step-by-step examples of effective web design.
Learn:
* the three reasons to have an office web page
* to understand Google and search
* to use the Internet to support existing patients
Presiding: Mark A. Tepper, D.D.S., New York, NY
Member, Second District Dental Society

Presiding: Randi Barron, D.D.S., New York, NY
Member, New York County Dental Society

AMERICAN ACADEMY OF
OROFACIAL PAIN
JoSEPH R. CoHEn, D.D.S.
eDwaRD T. SaLL, m.D., D.D.S.
DonALD R. TAnEnBAUm, D.D.S.

Course: 5320
Tuition: $315.00
Recommended for: D, H, A, L, R, S

PAUL L. DURHAm, Ph.D.
maTThew LaRk, D.D.S.
9:00 - 12:00 & 2:00 - 5:00
6 CEUs

makiNG SeNSe oF oRoFaciaL PaiN, TmD aND SLeeP
Orofacial Pain and TMD problems continue to be a mystery for many
practicing dentists. Amongst the many risk factors prompting the
emergence of these pain problems, sleep disturbances must be seriously considered. From this perspective, the focus of this full day
program is to expose the attendee to a system of evaluation that
will undoubtedly help assess and manage these complex problems.
Therapies for TMD/Orofacial pain and Sleep disturbances that are
well within the dental practice guidelines are discussed. The program
concludes with four case studies that highlight the complex relationship between sleep and pain.
Learn:
* the most common risk factors for orofacial pain and TMD
problems
* the latest concepts regarding chronic pain physiology
* about sleep disturbances and the impact on a patients' pain
experience
Presiding: Man Sing Cheung, M.S., D.D.S., Brooklyn, NY
Member, Oral Health Committee, Second District Dental Society
Sponsored by

116

Audience key
D
H
A
R

DENTISTS
HYGIENISTS
ASSISTANTS
ADMINISTRATIVE STAFF

L LAB TECHNICIANS
S STUDENTS
G SPOUSE/GUEST

See application on page 10 for ticket purchase.



Table of Contents for the Digital Edition of Greater New York Dental Meeting Program Guide 2017

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