Greater New York Dental Meeting Program Guide 2017 - 54

Sunday Morning & Afternoon Half Day Seminars
PANKEY INSTITUTE
JACK I. SHIRLEy, D.D.S.
Course: 3310
Tuition: $195.00
Recommended for: D, H, A, L, S

9:00 - 12:00
3 CEUs

OCCLUSION MADE SIMPLE
A walk down occlusion lane is not a walk that we often want to take.
However, it is a necessary one for the wellbeing and overall health
of our patients. What is adequate anterior guidance? Should we be
concerned with condylar guidance? In this program, learn how to
recognize occlusal disease and what to do about it. Understand the
breakdown of occlusion, the basic components and how to use them
most efficiently along with better verbal skills to communicate and
educate the patient through the process.
Learn:
* splint construction and adjustment
* CR vs. CO
* adequate anterior guidance
* how to make sure those big veneer cases are functioning properly
Presiding: Joann M. De Leonibus, D.M.D., Brooklyn, NY
Member, Peer Review Committee, Second District Dental Society

KELLEy D. BRUMMETT, D.M.D.
Course: 3320
Tuition: $195.00
Recommended for: D, H, A, R, L, S

2:00 - 5:00
3 CEUs

TEETH AND THE PEOPLE WHO OWN THEM
How do you provide comprehensive dentistry in today's dental
climate? How do you help a patient get past their chief complaint?
This program helps you connect the technical and behavioral
concepts of the comprehensive exam. Discover the key concepts of
the comprehensive conversation and different ways this conversation
can take place. Using case reports, attendees learn from Pankey Institute goals devoted to comfort, function, health, and esthetics. Each
case reviewed starts with a "chief complaint" and the comprehensive
exam provides the opportunity to see the patient as a person, and
discover the best avenue for diagnosis and treatment. Each process
was different and the trust gained was equal.
Learn:
* co-diagnosis: from phone call to patient interview
* six vital photos for patient communication
* from case presentation and treatment planning examples
Presiding: Ian M. Lerner, D.D.S., Brooklyn, NY
Past General Chairman, Greater New York Dental Meeting

sponsored by

SOCIAL MEDIA
JACK HADLEy, B.A.
Course: 3330
Tuition: $195.00
Recommended for: D, H, R, S

9:00 - 12:00
3 CEUs

GROW yOUR PRACTICE USING SOCIAL MEDIA MARKETING
Progressive dental practices use social media marketing to attract
new patients, raise top-of-mind awareness and referrals, decrease
attrition, increase case acceptance and strengthen patient relationships. Effective social media isn't something you "have;" it's something that you do! Remarkable, share-worthy social media content
helps your digital marketing strategy including Search Engine Optimization (SEO). Social media is no longer an adjunct to some other
marketing plan. Learn how you navigate and benefit from this
dynamic environment with the limited time and resources you have
to spend on marketing.

JACK HADLEy, B.A.
Course: 3340
Tuition: $195.00
Recommended for: D, H, A, R, S

HELP NEW PATIENTS FIND yOU THROUGH SOCIAL MEDIA
There are widely held misperceptions in dentistry about how social
media marketing really works in helping dental practices grow. Come
learn what effective social media marketing is, and isn't, for a dental
practice. Digital marketing is no longer about turning strangers into
new patients. It's about turning existing patients and fans into advocates for your practice. Successful social media marketing always
starts inside the practice, not online. Learn how to easily become
effective; starting today.

Learn to:
* create content that helps new patients find you
* empower your team with a simple plan for participating
* become consistent using ideas that don't take too much time

Learn:
* from examples and case studies you will use immediately to grow
your own practice
* to evaluate your online footprint and set goals for better
managing your reputation through social media
* to start creating the kinds of posts that raise top-of-mind
awareness for your practice

Presiding: Kenneth W. Aschheim, D.D.S., New York, NY
Member, New York County Dental Society

Presiding: Robert E. Zeitlin, D.D.S., Brooklyn, NY
Member, Second District Dental Society
sponsored by

54

2:00 - 5:00
3 CEUs



Table of Contents for the Digital Edition of Greater New York Dental Meeting Program Guide 2017

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