GRAND Magazine - July/August 2012 - (Page 12)

From Barbie to Bratz and beyond: sex sells Part 2 of a three-part series of excerpts from So Sexy So Soon by Diane E. Levin, Ph.D. and Jean Kilbourne, Ed.D. Ballantine Books [purchase here] BY DIANE E. LEVIN, PH.D., AND JEAN KILBOURNE, ED.D. F Bonus: Click here for “11 Tips to Help Your Grandchildren Through the Minefields” rom the minute they get up in the morning until they go to bed at night, children are assaulted by commercial images.... The goal is to turn children into shoppers for life, and marketers know how to get children to nag their parents and grandparents to buy them things. Take for example, the hugely successful product and media line for young girls today— Bratz. There is a full line of Bratz dolls dressed in sexually revealing clothing [as well as] Bratz makeup and accessories for preschool girls. In today’s cultural environment, products that channel children into narrowly focused activities threaten to consume every aspect of their lives. For 12 GRAND JULY AUGUST 2012 young girls, this usually means focusing on buying fashion items, looking pretty and acting sexy.... And boys are defi- nitely not off the hook. Marketers put a great deal of money and talent into using violence to market products to boys. Just think about G.I. Joe, Transformers, Mighty Morphin Power Rangers, Batman and Spiderman—with their action figures, toy weapons, video games, TV shows and movies. The onslaught of violence makes it harder for boys to develop into caring sexual photo: ©

Table of Contents for the Digital Edition of GRAND Magazine - July/August 2012

GRAND Magazine - July/August 2012
Grand View
Safety Buzz for Grandkids
Memories of My Grandparents
Grand Central
From Barbie to Bratz and Beyond: Sex Sells
Easier is Better
Lost & Found
Michael Feuer is at it Again
Elvis Through Lisa Marie's Eyes
Arthur & Carol Kornhaber
Sensational Summer Adventures
Toys 'N Tech
A Whole Lot of Juicy Goodness
Money for Visits
Nursing Homes in Trouble
50 Shades of Grand

GRAND Magazine - July/August 2012