GRAND Magazine - July/August 2012 - (Page 14)

Easier is better The JitterbugplusTM cell phone has what we need: simplicity, personalization, access to great services and apps BY MADELINE PANTALONE I n 2006 the Jitterbug, the first cell phone for older adults in the U.S., was created by Arlene Harris and her husband, Martin Cooper. Dr. Cooper had created the first handheld mobile phone in 1973 while working for Motorola. Between 1973 and 2006 mobile phones had become smaller and cellular networks larger, as the industry focused on function, data services and the demand for greater speed—not for simplicity, a personalized experience or customer service. By 2006 cell phones were popular with those of us in the workplace and younger consumers. Older adults who simply wanted to stay connected to family and friends were left out. Everything was 14 GRAND JULY AUGUST 2012 just too complicated—the phone, rate plans and obtaining help when needed. Jitterbug J The Jitterbug opened the door. The phone features large buttons, screen and fonts, great sound quality, and simple navigation that could be mastered in a few minutes. By simply pressing 5 and then * on their phones, Jitterbug users are connected with helpful agents who can assist them in any urgent situation. By pressing ‘0’, users reach a friendly operator who will greet them by name and can add calendar appointments and contact information - or even add requested services such as MyWorld (real time information

Table of Contents for the Digital Edition of GRAND Magazine - July/August 2012

GRAND Magazine - July/August 2012
Grand View
Safety Buzz for Grandkids
Memories of My Grandparents
Grand Central
From Barbie to Bratz and Beyond: Sex Sells
Easier is Better
Lost & Found
Michael Feuer is at it Again
Elvis Through Lisa Marie's Eyes
Arthur & Carol Kornhaber
Sensational Summer Adventures
Toys 'N Tech
A Whole Lot of Juicy Goodness
Money for Visits
Nursing Homes in Trouble
50 Shades of Grand

GRAND Magazine - July/August 2012