GRAND Magazine - July/August 2012 - (Page 14)
Easier is better
The JitterbugplusTM
cell phone has what we need:
simplicity, personalization, access to great services
and apps
BY MADELINE PANTALONE
I
n 2006 the Jitterbug, the first
cell phone for older adults in
the U.S., was created by Arlene
Harris and her husband, Martin
Cooper. Dr. Cooper had created
the first handheld mobile
phone in 1973 while working
for Motorola. Between 1973
and 2006 mobile phones had
become smaller and cellular
networks larger, as the industry
focused on function, data
services and the demand for
greater speed—not for simplicity,
a personalized experience
or customer service.
By 2006 cell phones were
popular with those of us in
the workplace and younger
consumers. Older adults who
simply wanted to stay connected
to family and friends
were left out. Everything was
14 GRAND JULY AUGUST 2012
just too complicated—the
phone, rate plans and obtaining
help when needed.
Jitterbug J
The Jitterbug opened the
door. The phone features large
buttons, screen and fonts,
great sound quality, and simple
navigation that could be mastered
in a few minutes. By
simply pressing 5 and then *
on their phones, Jitterbug users
are connected with helpful
agents who can assist them in
any urgent situation. By pressing
‘0’, users reach a friendly
operator who will greet them
by name and can add calendar
appointments and contact
information - or even add
requested services such as
MyWorld (real time information
Table of Contents for the Digital Edition of GRAND Magazine - July/August 2012
GRAND Magazine - July/August 2012
Grand View
Safety Buzz for Grandkids
Memories of My Grandparents
Contents
Grand Central
From Barbie to Bratz and Beyond: Sex Sells
Easier is Better
Lost & Found
Michael Feuer is at it Again
Elvis Through Lisa Marie's Eyes
Arthur & Carol Kornhaber
Sensational Summer Adventures
Toys 'N Tech
A Whole Lot of Juicy Goodness
Money for Visits
Nursing Homes in Trouble
50 Shades of Grand
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