GRAND Magazine - September/October 2019 - 14

tech talk

Is blogging right for you?
BY DEANNA SHOSS

I

saw the familiar panicked, trapped face of a party
guest from across the room. She stood next to the
stuffed mushrooms, across from Edgar. "I wonder what
kind of mushrooms these are," she innocently asked.
That was all Edgar needed to start his monologue on
genus, family and habitat for every mushroom that ever
existed.
Certainly, it's extremely valuable information. Who
hasn't at some point searched "is this mushroom poisonous?" But, time and place, people!
Edgar needs a blog.

What's a blog?

Why blog?

There are many reasons why someone might start
blogging, but here are a few:
Teach
An expert is someone who has deep knowledge about
a narrow subject. Maybe it's your work. Now you're
retired and you need a new outlet. Crafts, cooking, collecting...there are blogs on every subject imaginable. A
blog is a platform to share your knowledge and teach
others what you know.

Market your Business
A blog (short for weblog) is a Website that consists of
Blogs are a good business strategy. Adding a blog to
a series of entries that appear in reverse chronological
a business website ensures ongoing new content, which
order, frequently updated with new entries. Each entry is search engines like. It adds keywords to your site to procalled a post. Think of your blog as the place where your mote different services. Blogging can position you as
great writing is stored in a way that is publicly accessible. a leader and connect you to important trends in your
When blogs first started in the 90's they were more
industry.
like diaries-individuals exposing their innermost
thoughts. They got a bad rap as people shared what
Build Community
they ate for lunch or just random stream-of-consciousOnce a blog is posted people can follow it, like it,
ness musings. Today, however, blogs have evolved and
share it and comment on it. That's called "engagement"
are sources of incredible expertise, news, entertainment and is a cornerstone of building community. A cancer
and cornerstones of community.
survivor might write about their journey and others
will chime in to share their own stories and resources.
Nomadic travelers, runners and more attract kindred
souls around their topic with their writing.
14 GRAND

SEPT-OCT 2019


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GRAND Magazine - September/October 2019

Table of Contents for the Digital Edition of GRAND Magazine - September/October 2019

Contents
GRAND Magazine - September/October 2019 - 1
GRAND Magazine - September/October 2019 - 2
GRAND Magazine - September/October 2019 - 3
GRAND Magazine - September/October 2019 - Contents
GRAND Magazine - September/October 2019 - 5
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