GRAND Magazine - Summer 2020 - 27

tech talk
Then the tutorial says, "select edit under
settings" and you can't find the settings
button. Or you spend 3+ hours setting up your account and profile and
suddenly it's gone! Disappeared. No
trace. That leads to...
3. Crying
The few hours you set aside for
learning have grown into full days.
You've taken an online course. At
some point, you will think of Tom
Hanks in A League of Their Own.
"There's no crying in baseball!" You sit
at your desk, a grown-up professional
businessperson, in tears. Why did they
make it so hard?
You close your computer and walk away,
beginning the next stage...
4. Avoidance
Who needs this anyway? Certainly not me. Do
people even watch
videos these days?
This is calming for
several days until you
come across a situation that requires
said technology. You
go back and think
through the parts
you understood,
where you got stuck.
You Google "where's
the settings button
27 GRAND

Summer 2020

on Facebook?" It auto-fills as you type, reassuring you
that it wasn't you. No one could find it!
With renewed gusto and determination, you return
and finally find...
5. Elation
Ever since you searched "how to run a Zoom webinar
(or Facebook Ad Campaign or YouTube Premier, etc.)"
you've been seeing ads for help. Finally, one pops-up
that makes sense to you, and voilĂ ...Success! "Was that
a green checkmark? It worked! I'm taking a screenshot
of this! Mensa, I'll be waiting for the arrival of my invitation letter. Now let's see what else I can do!"
Sound familiar? Just start somewhere.
The next time you find yourself needing to learn
new technology, take comfort in the fact that you
WILL learn one day. Not sure where to start? If it's
setting up your LinkedIn Profile-watch this step-bystep video for very beginners (e.g. starts with "type
LinkedIn into your browser). Or Take advantage of my
current offer of a free 30-minute marketing coaching
session for new clients. It's a chance to talk about your
real-life objectives and get help on prioritizing which
communications technology or social platforms might
best serve you. Find out more and schedule your
call, here.
DEANNA SHOSS, CEO Intercultural
Talk, Inc., helps non-digital natives
promote their businesses or life projects with digital, intercultural and
real-life marketing. Deanna writes for
National Diversity Council and is the
tech columnist for GRAND (ital). Learn
more InterculturalTalk.com


https://www.youtube.com/watch?v=ESMPgYD0RtM https://www.youtube.com/watch?v=ESMPgYD0RtM https://www.interculturaltalk.com/marketing-coaching/ https://www.interculturaltalk.com/marketing-coaching/ http://www.InterculturalTalk.com

GRAND Magazine - Summer 2020

Table of Contents for the Digital Edition of GRAND Magazine - Summer 2020

Contents
GRAND Magazine - Summer 2020 - 1
GRAND Magazine - Summer 2020 - 2
GRAND Magazine - Summer 2020 - 3
GRAND Magazine - Summer 2020 - Contents
GRAND Magazine - Summer 2020 - 5
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