GRAND Magazine - Spring 2022 - 27

tech talk
How to sound cool while you figure out social media
I
BY DEANNA SHOSS
f you're 30 and you say you are not that into social media people would probably
think you were cool and hip or even an artist. But if you're over 50 and you say
you're not into social media, people may likely assume that's a euphemism for an
age-related lack of understanding of how it works. And even when you do indulge, as
soon as you understand one platform, like Facebook or YouTube, everyone moves to
Instagram and TikTok or whatever is coming next.
Form follows function
The truth is that the need (not fun, desire, but actual, functional
NEED) for social media is not necessarily for everyone. Take my husband...please!
(Raise your hand if you get
that reference). When he worked inside of
a big corporation, he would tell me he didn't
have time for that stuff and that social media
for business was a complete waste of time. And
in my husband's case, for his specific work in
global commodities, he was right. Now that he is
an entrepreneur, however, LinkedIn is a perfect
platform for reconnecting with former colleagues
and building a network for referrals.
Call out: " And even when you do indulge, as soon as
you understand one platform, like Facebook or YouTube, everyone
moves to Instagram and TikTok or whatever is coming next. "
Social media or no social media, my husband was right in both
situations. Real-life needs and strategy should be the driver. Social
media platforms are simply the tools or vehicles to get there.
27 GRAND Winter 2022
Continued on next page
https://www.youtube.com/watch?v=KVGVJGX--o0 https://www.youtube.com/watch?v=KVGVJGX--o0

GRAND Magazine - Spring 2022

Table of Contents for the Digital Edition of GRAND Magazine - Spring 2022

Contents
GRAND Magazine - Spring 2022 - Cover1
GRAND Magazine - Spring 2022 - 2
GRAND Magazine - Spring 2022 - 3
GRAND Magazine - Spring 2022 - Contents
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GRAND Magazine - Spring 2022 - Cover4
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