GRAND Magazine - Winter 2022 - 36

tech talk
All the while, you are quietly plugging away serving clients and building your
business. Small businesses constitute a strong middle class, and a robust middle
class is essential to the survival of democracy. Your success sustains you and your
family and ensures the future of USAmerica.
"
What if there was an algorithm to factor in employee
and owner happiness and life balance?
"
How microentrepreneurs buoy the economy
What do you know? How can you package it into sellable increments-be it a
product or service? Who needs it and will buy if from you? And, voila, you are in
business.
You need a computer, wi-fi, and an idea-and it doesn't even need to be
36 GRAND Winter 2022
fully-fledged. Your business and niche evolve as you learn and do. A microenterprise
is based on you having something you can sell and somebody who will buy it
(And you need a way to get the word out to your target buyers. Just saying...says
the marketer.)
Not everything has to be big to succeed. It's about knowing your " nut, " your
monthly personal and businesses expenses, and making enough money to cover
that and hopefully, plan for the future. You are helping drive the economy through
your spending and planning and buying from other microentrepreneurs.
How microentrepreneurs model kindness
What if growth in revenue wasn't the only objective measurement of business
success? What if there was an algorithm to factor in employee and owner happiness
and life balance? That might be naïve for big business, but it's the essence of
the joy of being a microentrepreneur.
Building our own vision for success includes being kind to yourself and those
who work for you. And since many microentrepreneurs build their client base
locally and through referrals, being nice and kind is par for the course. People still
want to work with people they like and are easy to work with.
2022: The year of the microentrepreneur
The end of 2021 saw the " Great Resignation " as a record number of people left
their jobs. Those hiring liked to say, " people don't want to work when they can
get a handout from the government. " But what if the truth is people don't want
to work for someone who doesn't' respect them, treats them like a cog in the
machine, that puts their safety and mental well-being behind the profits of the
company?
Work-life balance became more fluid with work from home. While that presented
challenges, the extraordinary change, and loss over the past two years have
prompted many to look for more purpose, meaning, and overall satisfaction with
life through microentrepreneurship. Will that be you in 2022?
DEANNA SHOSS, CEO Intercultural Talk, Inc., helps non-digital natives promote their
businesses or life projects with digital, intercultural and real-life marketing. Deanna
writes for National Diversity Council and is the tech columnist for GRAND. Learn
more InterculturalTalk.com
https://www.facebook.com/GRANDmagazine https://www.twitter.com/grandmmagazine?lang=en http://www.InterculturalTalk.com
GRAND Magazine - Winter 2022

Table of Contents for the Digital Edition of GRAND Magazine - Winter 2022
