Underground Construction - February 2022 - 37

BUSINESSLATEST INDUSTRY NEWS
Volvo CE Established Strong
Southwest Presence with
Power Equipment Company
Radius HDD-Ditch Witch
Partnership Better Serves
Construction Contractors
explained Radius General Manager Riff Wright.
" With the Ditch Witch Dealer network as a
Power Equipment Company has served as the Volvo
equipment dealer for much of Colorado (lighter green)
and is now adding the rest of the state, and areas of
New Mexico and Utah, to its territory (darker green).
Distributing construction equipment in the
Rocky Mountains region since 1936, Power
Equipment Company, is a long-time member of
the Volvo Construction Equipment (Volvo CE)
dealer network. Now, it's expanding its footprint
in the Southwest, with the acquisition of Golden
Equipment Company.
The company closed an agreement to purchase
the name and assets of Golden Equipment,
including three dealer branches in Durango, Colo.,
and Farmington and Albuquerque, N.Mex. The
transferring territory includes the northern half of
New Mexico, as well as several adjacent counties
in the southwest corner of Colorado, and San Juan
County in the southeast corner of Utah.
Power Equipment Company has 85 years
of experience with heavy-duty construction
equipment and a strong reputation for providing
exceptional product support. The company has
represented Volvo CE since 1985.
" Power Equipment will use their existing
footprint and resources to provide an increase
in service technicians and parts and equipment
availability, " said Stephen Roy, president of Volvo
CE, North America. " Volvo CE customers can
expect the same high-caliber support they have
received from Golden Equipment. "
Albuquerque-based Golden Equipment
Company has been part of the Volvo CE dealer
network for 30 years.
FOR MORE INFORMATION
Power Equipment Company, (800) 883-9284,
power-equip.com
Radius HDD and the Ditch Witch dealer network have
formed a strategic partnership to provide aftermarket
tooling options across North America. This partnership
will allow construction contractors to acquire
Radius HDD tooling at a nearby location, in support
of the growing number of infrastructure projects.
" This alignment will better serve the thousands of
contractors we currently support across the country,
by putting the Radius tools and supplies they trust
everyday as close as the nearest Ditch Witch dealer, "
partner, we maximize the product reach of
Radius HDD tools. "
With today's fiber growth and federal investment
in the nation's infrastructure on the horizon, HDD
contractors require a level of product availability
only Radius can deliver. Pushing its products closer
to drillers in the field will minimize downtime, while
providing the quality tools and unmatched customer
service contractors expect.
Based in Weatherford, Texas, Radius HDD
manufactures a complete line of the highest quality
directional drilling tools for HDD professionals
worldwide. Committed to bringing innovative tools
and services to the industry, Radius HDD works
directly with contractors in the mud to develop
products and solutions for drillers worldwide.
FOR MORE INFORMATION
Radius HDD (855) 471-2771, radiushdd.com
Yanmar's 'Premium Red' Machines Heading into a New Era
Yanmar Compact Equipment (CE) has adopted an
eye-catching Premium Red paint color across all its
machines globally, bringing it in line with Yanmar
Group's image. While attracting attention and
positive vibes, the change from the well-known
Yanmar yellow is much more than cosmetic.
" Yanmar Compact Equipment is on a journey
of transformation, " explained Giuliano Parodi,
CEO. " We aim to be a global leader in compact
equipment and with the help of our dealer partners,
deliver sustainable business solutions for our customers and the societies in which they operate.
" Our transformation goes far beyond our machines, " he added. " We are challenging the way we
think and the way we work, to transform our products, our business, and our brand to create even
more value for our customers. "
In products, Yanmar CE is currently evaluating several alternative fuel and powertrain
technologies and recently unveiled its first electric mini excavator prototype, SV17e.
In transforming the business, the company continues to invest in manufacturing infrastructure
and in expanding its global dealer network to increase proximity to customers and identify new
and innovative ways to improve service.
Acquisitions over the last few years are now fully unified and integrated into a Yanmar CE way
of working, with common processes and priorities throughout its product and services portfolio.
Premium Red sends out a strong signal of being one company, with a clear strategy and
focus. It reflects the commitment to shared goals and to working toward a better future for
everyone, as expressed in the new tagline: " Together we build. "
Yanmar is a leading global player in the industrial machinery industry. In the construction
equipment sector, it was first to market with the launch of the first self-propelled mini excavator
in 1968 and invention of the revolutionary zero-tail excavator in 1993. *
FOR MORE INFORMATION
Yanmar Compact Equipment, (770) 877-9894, yanmar.com/us
UCONonline.com | FEBRUARY 2022
37

http://www.radiushdd.com http://www.yanmar.com/us http://www.power-equip.com http://www.UCONonline.com

Underground Construction - February 2022

Table of Contents for the Digital Edition of Underground Construction - February 2022