Hospitality Design - January/February 2014 - 52

perspectives

5 questions for

priya paul

Chairperson, The Park Hotels

1
2
3

How did you take a family business and turn it into
the Park Hotels brand that it is today?

The hotel business was started by my family in 1967, with the
first hotel opening in Kolkata. The Park Visakhapatnam was
added in 1968, and the Park New Delhi in 1987. I took over
the business in 1990 at the age of 24 after my father's death,
at which time I saw great potential for the hotel group to fit
into a niche: India was developing quickly and consumer
expectations were changing, so I worked to create India's first
and only collection of contemporary luxury boutique hotels.

Tell us about your latest/greatest opening.

While it's hard to pick any one hotel as the greatest, the 267room Park Hyderabad [shown], designed by more than half
a dozen famous Indian and international designers, draws
inspiration from the jewelry settings and metal work from
the Nizam jewelry collection (one of the most valuable in the
world). The end result is a modern interpretation of a Nizam's
palace, the famed former rulers of Hyderabad, who were
renowned for their wealth and decadence.

And art plays an important role in the design.

Art brings things to life-it portrays culture and heritage, the
soul of a place, in a very special, unique way. I've spent years
building up my personal art collection, and many of those
pieces now live within our hotels. Each hotel has a distinct
character and is designed with artworks that draw upon the
history and hotel's location.

4

How has the Indian travel and tourism market
changed in the last five years?

5

Is that why you are launching your mid-market brand,
Zone by The Park, this year?

India has recently been blessed with a burgeoning middle
class looking to explore their vibrant country. The demand
for hotels that differ from the more traditional Maharaja
palaces has since grown, and with Indians also traveling more
internationally, the demand for affordable, well-designed, and
modern hotels has grown enormously.

The concept has come about through seeing a gap in the
market for design-led hotels at around the $80 to $100 price
point in India's second and third cities. Business travel within
India has been steadily increasing, and we want to cater for
these, as well as international business and leisure travelers
who need, and want, to stay connected. These hotels-the first
of which is due to open this spring in Coimbatore, designed
by Orange Project-are about creating a social meeting point
where the bazaar-like lobby, with food and entertainment
outlets leading to the restaurant and bar area, becomes
the focal point of the hotel, and in many cases the towns
themselves.



http://www.roomthreesixty.com http://www.roomthreesixty.com

Hospitality Design - January/February 2014

Table of Contents for the Digital Edition of Hospitality Design - January/February 2014

Contents
Hospitality Design - January/February 2014 - Intro
Hospitality Design - January/February 2014 - Cover1
Hospitality Design - January/February 2014 - Cover2
Hospitality Design - January/February 2014 - 1
Hospitality Design - January/February 2014 - 2
Hospitality Design - January/February 2014 - 3
Hospitality Design - January/February 2014 - 4
Hospitality Design - January/February 2014 - 5
Hospitality Design - January/February 2014 - 6
Hospitality Design - January/February 2014 - 7
Hospitality Design - January/February 2014 - 8
Hospitality Design - January/February 2014 - 9
Hospitality Design - January/February 2014 - 10
Hospitality Design - January/February 2014 - 11
Hospitality Design - January/February 2014 - 12
Hospitality Design - January/February 2014 - 13
Hospitality Design - January/February 2014 - 14
Hospitality Design - January/February 2014 - Contents
Hospitality Design - January/February 2014 - 16
Hospitality Design - January/February 2014 - 17
Hospitality Design - January/February 2014 - 18
Hospitality Design - January/February 2014 - 19
Hospitality Design - January/February 2014 - 20
Hospitality Design - January/February 2014 - 21
Hospitality Design - January/February 2014 - 22
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Hospitality Design - January/February 2014 - Cover3
Hospitality Design - January/February 2014 - Cover4
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