Hospitality Design - March/April 2014 - 20

Advertorial

Designing Down to the Details
Q&A with Kathie DeVoe CEO, Gilchrist & Soames
Q: What part do amenities play in creating
a luxurious experience for guests?
A: There is an art to selecting amenities
that reflect the true essence of a property
and the desired feeling to be conveyed in
that space. At Gilchrist & Soames, we take
great pride in our ability to align our
distinctive products with a hotel's style,
individuality and desired guest experience.
Creating this emotional connection
through product design and fragrance is
part of our heritage and an area where we
truly excel.
A key component in the evaluation of
amenities is fragrance. A special aroma can
take us back in time and evoke a windfall of
memories and emotions. As hoteliers go to
great measures to create a luxurious
experience, it's important not to overlook
how bathroom amenities compliment the
overall design of the property. Such details
can play a significant role in guests'
perceptions of their stay, as much as the
materials and textures used to craft their
space.

Q: What sets your company apart in the
hotel amenities industry?
A: Gilchrist & Soames stands apart in our
ability to offer an unmatched range of
bathroom amenity solutions, all backed by
superior, personal service. Every interaction
with Gilchrist & Soames is designed to
provide hoteliers the same premium
concierge service that they provide their
VIP guests.
The Gilchrist & Soames name is recognized
as a worldwide leader in fine English
toiletries. Our clients can choose to
leverage our name by selecting from our
collection of house brands, each unique in
their appeal and formulation. Hoteliers
wanting products uniquely their own enjoy
working with Gilchrist & Soames to create
a bespoke collection designed specifically
for their property and guest needs.
Q: Are there cues you take from design
trends in your product packaging?
A: The aesthetics of our products are
designed to complement the décor and
overall guest experience in many of the
same ways our natural ingredients and
fragrances do. You'll notice our packaging
designs are made to align with their
surroundings in a range of architectural
styles-from modern, clean designs to
those that are more traditional. We don't
want to stand out against the décor, but
rather aesthetically blend with guest suite
designs. This attention to detail ensures
guests' surroundings are in complete
harmony with the feeling architects and
designers intend to evoke with their décor.
Q: What trends are you noticing in the
hotel amenities industry?
A: For years hoteliers have tried to impress
their guests by volleying between retail
brands and custom collections. What we're
seeing now is that properties are more
conscious about where the amenities are
manufactured and what ingredients are in
the product formulation when they select
bathroom amenities. Luxury travelers are
demanding products that are kind to the
skin as well as the environment. Words
such as "parabens" and "phthalates" are
becoming more and more recognizable to
today's health and lifestyle conscientious
consumer and hoteliers are taking notice.

Our company is well positioned to help
meet the increasing customer demand for
clean products. Gilchrist & Soames
collections were re-formulated several
years ago to use naturally derived
ingredients and we have always made best
practices of minimizing our impact on the
resources that surround us. Consumers
want to feel good about the products
they experience at a hotel. Skin friendly
amenities with cruelty free development
are now an expectation, not an option.
Q: How is your company different today
than five years ago?
A: We've had the privilege to experience
substantial growth throughout the past five
years. Perhaps the most significant effect
of this growth was the need to relocate
our worldwide headquarters and primary
production site to a 250,000 square-foot
facility in Plainfield, Indiana, USA. This
move in conjunction with the relocation
and modernization of our Peterborough,
England office has increased our
production and distribution capabilities.
Today we are truly a global company
serving clients in over ninety countries
at some of the world's most discerning
luxury properties.



Hospitality Design - March/April 2014

Table of Contents for the Digital Edition of Hospitality Design - March/April 2014

Contents
Hospitality Design - March/April 2014 - Intro
Hospitality Design - March/April 2014 - Cover1
Hospitality Design - March/April 2014 - Cover2
Hospitality Design - March/April 2014 - 1
Hospitality Design - March/April 2014 - 2
Hospitality Design - March/April 2014 - 3
Hospitality Design - March/April 2014 - 4
Hospitality Design - March/April 2014 - 5
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Hospitality Design - March/April 2014 - 14
Hospitality Design - March/April 2014 - Contents
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Hospitality Design - March/April 2014 - Cover3
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