Hospitality Design - May 2014 - (Page 129)

perspectives trends millennial mind By Alissa Ponchione 1 2 ANSWERING GEN Y The high-profile demographic is now dictating design When Carlson Rezidor Hotel Group announced in February it was launching Radisson RED-a brand designed to attract a younger demographic-it wasn't surprising. The news came at the apex of the Millennial hotel trend, with the company joining other brands targeting that same group, including Commune Hotels + Resorts' Tommie and hostel brand Generator (see coverage in the December 2013 issue of HD). Radisson RED is hitting the market at the right time, explains Rose Anderson, vice president of branding for Radisson Blu. Millennials' attitudes and behaviors include "a far wider audience that spreads across several demographics and one that is ever increasing. One that we can't ignore," she says. Baby boomers, who were once considered the most important traveler demographic, have passed the baton to Millennials-defined as the class born between 1980 and the early aughts-who will become the core customers of hospitality and travel companies in the next five to 10 years when they hit their peak earning, spending, and traveling years, according to the Boston Consulting Group. And now they are now influencing design trends. More Than Design "Millennials teach us that design is not decoration. It's everything working perfectly and still being edgy," explains Colum McCartan, the San Francisco designer of Joie de Vivre Hospitality's 1. AC's Miami hotel is making its debut in the U.S. this year with hopes that its European influence will attract a younger demographic. 2. Guestrooms at the Epiphany Hotel in Palo Alto, California are equipped with conveniently placed bedside power outlets, allowing guests to stay connected. May 2014 129

Table of Contents for the Digital Edition of Hospitality Design - May 2014

Hospitality Design - May 2014
online TOC
from the editor
business sense state of the industry
trends millennials
places berlin
places hawaii
interview the trump organization
interview tao group
interview david seargeant
interview valeriano antonioli
5 questions for robert mckinley
profile cecilia dupire
trends rich fabrics
cevisama roundup
hd expo preview
from the show director
roger thomas
conference highlights
an nam
night market elements
the line
renaissance barcelona fi ra
hard rock hotel palm springs
ace los angeles
omni nashville hotel
regent phuket cape panwa
only you hotel & lounge
hyatt atlanta midtown
the royal snail
row nyc
st. cecilia
sophie’s at saks fi fth avenue
herringbone los angeles
old crow smokehouse
ad index
ad index
back space
back space

Hospitality Design - May 2014