Hospitality Design - May 2014 - 132

perspectives

trends millennial mind
6+7. ACME Hotel
creates Instagram
moments with
whimsical elements,
including black and
white handprints
above the bed and big
red lips functioning
as a nightlight on the
bathroom mirror.

6

travelers in a different way that may alienate other
generations. AC meets younger traveler's needs
and has great design but is still classic and works
for everyone."
When it comes to design preference,
Millennials, it seems, are wired differently.
Unlike previous generations, this one doesn't
place work and play into silos but instead blends
professional and social lives, the concept which is
now commonly referred to as "bleisure." "It's not
foreign to be social in a work environment," Brad
Richards, principal of Baskervill, says. The lobby
is now at the forefront of design because it offers
guests connectivity-to their devices as well as to
the people around them. For the younger set, "it's
the nuances of design that are changing," he adds.
Epiphany is designed for its target tech-savvy,
younger Silicon Valley audience. For them,
technology is the crux of their livelihood, and
McCartan uses this as the benchmark for design.
For example, the meeting rooms are divided
into two options: Tinder and Accelerator. Tinder
includes built-in foldout desks that can be drawn
on, and the room is lined with big chairs equipped
with phone charging stations and USB ports.
Accelerator is a more intimate space where long
sofas and a communal table create an open work
environment. The addition of an outdoor terrace
with lounge seating and sofas offers another
alternative to traditional ways to work.

Community + Technology

"People in this generation, they have this isolation-

132

May 2014 hospitalitydesign.com

7

togetherness notion," explains Mary Winslow of
InterContinental Hotel Group's (IHG) Hotel Indigo
brand. "They want to sit in the lobby. They want to
have local coffee, or they want to have local craft
beer. They want to experience the neighborhood
even if they don't get to leave the hotel."
As director of brand management for the
boutique chain, Winslow works to create a unique
narrative in each hotel. For example, the Hotel
Indigo in Nashville-an adaptive reuse set in a
1900s bank building on Printer's Alley-pulls
in elements from its history. The front desk
resembles two printing block tables, with print
shop letter blocks framed in shadowboxes. Murals
incorporate imagery of old printing presses, and
the bar pays homage to the Prohibition era.
More than just informing a design aesthetic,
by highlighting a hotel's locale, brands are able to
cultivate a dedicated audience. Local artists and
craftspeople create a community and diversity
"across a single brand, anchoring it into the city
that it's in," explains Baskervill's Richards.
Beyond the lobby's communal function,
guestrooms are seeing a smaller footprint,
he adds, as Millennials want flexibility in the
design. "There's not that need for traditional
furniture," he says. Instead, rooms should focus
on connectivity-USB ports, outlets for charging
devices, and bathroom mirrors that can hook up to
iOS or Android systems, not to mention free wifi.
Understanding this younger demographic's
near-constant use of devices also means
acknowledging the ubiquity of social media. In

fact, when designers are brainstorming concepts,
they are creating designs that have an "Instagram
effect," explains Lopez. Millennials "want to take a
picture and share it."
ACME, an independent hotel in Chicago,
is rife with social media fodder. Its second floor
contains a foosball table and board games while
recycled skateboards add an element of surprise
as a wall art installation. And in the guestrooms,
big red lips on the vanity mirror function as a
nightlight but also a design element created for
the social media generation. "You don't know how
many times you find those lips on Instagram. No
one really wants to Instagram a boring beige box,"
says ACME owner Gene Kornota.
These relatively minor design choices are part
of a much larger strategy. Because Millennials
aren't particularly brand loyal, they have no
problem breaking up with a property that has
disappointed them or left them feeling wanting
more. But they are value driven, Kornota says, and
they want informal service. For example, "they
want knock-and-drop room service. They don't
want to deal with tipping," he says.
Above all, Millennials want convenience,
functionality, and a personalized experience.
"Millennials tell us what to do. If we're designing
for them, we're designing for everyone," McCartan
adds. "They are the heart and soul of today's
travelers." hd


http://www.hospitalitydesign.com

Hospitality Design - May 2014

Table of Contents for the Digital Edition of Hospitality Design - May 2014

Hospitality Design - May 2014
Contents
online TOC
from the editor
people
people
perspectives
sketchbook
business sense state of the industry
trends millennials
places berlin
places hawaii
interview the trump organization
interview tao group
interview david seargeant
interview valeriano antonioli
5 questions for robert mckinley
products
profile cecilia dupire
trends rich fabrics
flooring
technology
sustainable
cevisama roundup
hd expo preview
from the show director
products
roger thomas
conference highlights
pentahotel
an nam
night market elements
the line
renaissance barcelona fi ra
hard rock hotel palm springs
ace los angeles
omni nashville hotel
regent phuket cape panwa
only you hotel & lounge
hyatt atlanta midtown
the royal snail
row nyc
st. cecilia
sophie’s at saks fi fth avenue
herringbone los angeles
old crow smokehouse
daikaya
ad index
ad index
back space
back space
Hospitality Design - May 2014 - Intro
Hospitality Design - May 2014 - Hospitality Design - May 2014
Hospitality Design - May 2014 - Cover2
Hospitality Design - May 2014 - 1
Hospitality Design - May 2014 - 2
Hospitality Design - May 2014 - 3
Hospitality Design - May 2014 - 4
Hospitality Design - May 2014 - 5
Hospitality Design - May 2014 - 6
Hospitality Design - May 2014 - 7
Hospitality Design - May 2014 - 8
Hospitality Design - May 2014 - 9
Hospitality Design - May 2014 - 10
Hospitality Design - May 2014 - 11
Hospitality Design - May 2014 - 12
Hospitality Design - May 2014 - 13
Hospitality Design - May 2014 - 14
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Hospitality Design - May 2014 - 18
Hospitality Design - May 2014 - 19
Hospitality Design - May 2014 - 20
Hospitality Design - May 2014 - 21
Hospitality Design - May 2014 - 22
Hospitality Design - May 2014 - Contents
Hospitality Design - May 2014 - 24
Hospitality Design - May 2014 - 25
Hospitality Design - May 2014 - 26
Hospitality Design - May 2014 - 27
Hospitality Design - May 2014 - 28
Hospitality Design - May 2014 - 29
Hospitality Design - May 2014 - 30
Hospitality Design - May 2014 - 31
Hospitality Design - May 2014 - 32
Hospitality Design - May 2014 - online TOC
Hospitality Design - May 2014 - 34
Hospitality Design - May 2014 - 35
Hospitality Design - May 2014 - 36
Hospitality Design - May 2014 - 37
Hospitality Design - May 2014 - 38
Hospitality Design - May 2014 - 39
Hospitality Design - May 2014 - 40
Hospitality Design - May 2014 - 41
Hospitality Design - May 2014 - 42
Hospitality Design - May 2014 - 43
Hospitality Design - May 2014 - 44
Hospitality Design - May 2014 - 45
Hospitality Design - May 2014 - 46
Hospitality Design - May 2014 - 47
Hospitality Design - May 2014 - 48
Hospitality Design - May 2014 - 49
Hospitality Design - May 2014 - 50
Hospitality Design - May 2014 - 51
Hospitality Design - May 2014 - from the editor
Hospitality Design - May 2014 - 53
Hospitality Design - May 2014 - 54
Hospitality Design - May 2014 - 55
Hospitality Design - May 2014 - 56
Hospitality Design - May 2014 - 57
Hospitality Design - May 2014 - 58
Hospitality Design - May 2014 - 59
Hospitality Design - May 2014 - 60
Hospitality Design - May 2014 - 61
Hospitality Design - May 2014 - 62
Hospitality Design - May 2014 - 63
Hospitality Design - May 2014 - people
Hospitality Design - May 2014 - 65
Hospitality Design - May 2014 - 66
Hospitality Design - May 2014 - 67
Hospitality Design - May 2014 - 68
Hospitality Design - May 2014 - 69
Hospitality Design - May 2014 - people
Hospitality Design - May 2014 - 71
Hospitality Design - May 2014 - 72
Hospitality Design - May 2014 - 73
Hospitality Design - May 2014 - 74
Hospitality Design - May 2014 - 75
Hospitality Design - May 2014 - 76
Hospitality Design - May 2014 - 77
Hospitality Design - May 2014 - 78
Hospitality Design - May 2014 - 79
Hospitality Design - May 2014 - 80
Hospitality Design - May 2014 - 81
Hospitality Design - May 2014 - 82
Hospitality Design - May 2014 - 83
Hospitality Design - May 2014 - 84
Hospitality Design - May 2014 - 85
Hospitality Design - May 2014 - 86
Hospitality Design - May 2014 - 87
Hospitality Design - May 2014 - 88
Hospitality Design - May 2014 - 89
Hospitality Design - May 2014 - 90
Hospitality Design - May 2014 - perspectives
Hospitality Design - May 2014 - 92
Hospitality Design - May 2014 - 93
Hospitality Design - May 2014 - 94
Hospitality Design - May 2014 - sketchbook
Hospitality Design - May 2014 - 96
Hospitality Design - May 2014 - 97
Hospitality Design - May 2014 - 98
Hospitality Design - May 2014 - 99
Hospitality Design - May 2014 - 100
Hospitality Design - May 2014 - 101
Hospitality Design - May 2014 - 102
Hospitality Design - May 2014 - 103
Hospitality Design - May 2014 - 104
Hospitality Design - May 2014 - 105
Hospitality Design - May 2014 - 106
Hospitality Design - May 2014 - 107
Hospitality Design - May 2014 - 108
Hospitality Design - May 2014 - 109
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Hospitality Design - May 2014 - 111
Hospitality Design - May 2014 - 112
Hospitality Design - May 2014 - 113
Hospitality Design - May 2014 - 114
Hospitality Design - May 2014 - 115
Hospitality Design - May 2014 - 116
Hospitality Design - May 2014 - 117
Hospitality Design - May 2014 - 118
Hospitality Design - May 2014 - business sense state of the industry
Hospitality Design - May 2014 - 120
Hospitality Design - May 2014 - 121
Hospitality Design - May 2014 - 122
Hospitality Design - May 2014 - 123
Hospitality Design - May 2014 - 124
Hospitality Design - May 2014 - 125
Hospitality Design - May 2014 - 126
Hospitality Design - May 2014 - 127
Hospitality Design - May 2014 - 128
Hospitality Design - May 2014 - trends millennials
Hospitality Design - May 2014 - 130
Hospitality Design - May 2014 - 131
Hospitality Design - May 2014 - 132
Hospitality Design - May 2014 - 133
Hospitality Design - May 2014 - 134
Hospitality Design - May 2014 - places berlin
Hospitality Design - May 2014 - 136
Hospitality Design - May 2014 - 137
Hospitality Design - May 2014 - 138
Hospitality Design - May 2014 - 139
Hospitality Design - May 2014 - 140
Hospitality Design - May 2014 - places hawaii
Hospitality Design - May 2014 - 142
Hospitality Design - May 2014 - 143
Hospitality Design - May 2014 - 144
Hospitality Design - May 2014 - 145
Hospitality Design - May 2014 - 146
Hospitality Design - May 2014 - interview the trump organization
Hospitality Design - May 2014 - 148
Hospitality Design - May 2014 - 149
Hospitality Design - May 2014 - 150
Hospitality Design - May 2014 - 151
Hospitality Design - May 2014 - 152
Hospitality Design - May 2014 - interview tao group
Hospitality Design - May 2014 - 154
Hospitality Design - May 2014 - 155
Hospitality Design - May 2014 - 156
Hospitality Design - May 2014 - 157
Hospitality Design - May 2014 - 158
Hospitality Design - May 2014 - 159
Hospitality Design - May 2014 - 160
Hospitality Design - May 2014 - interview david seargeant
Hospitality Design - May 2014 - 162
Hospitality Design - May 2014 - 163
Hospitality Design - May 2014 - 164
Hospitality Design - May 2014 - 165
Hospitality Design - May 2014 - 166
Hospitality Design - May 2014 - interview valeriano antonioli
Hospitality Design - May 2014 - 168
Hospitality Design - May 2014 - 169
Hospitality Design - May 2014 - 5 questions for robert mckinley
Hospitality Design - May 2014 - 171
Hospitality Design - May 2014 - 172
Hospitality Design - May 2014 - 173
Hospitality Design - May 2014 - 174
Hospitality Design - May 2014 - products
Hospitality Design - May 2014 - 176
Hospitality Design - May 2014 - 177
Hospitality Design - May 2014 - 178
Hospitality Design - May 2014 - profile cecilia dupire
Hospitality Design - May 2014 - 180
Hospitality Design - May 2014 - trends rich fabrics
Hospitality Design - May 2014 - 182
Hospitality Design - May 2014 - 183
Hospitality Design - May 2014 - 184
Hospitality Design - May 2014 - 185
Hospitality Design - May 2014 - 186
Hospitality Design - May 2014 - flooring
Hospitality Design - May 2014 - 188
Hospitality Design - May 2014 - 189
Hospitality Design - May 2014 - 190
Hospitality Design - May 2014 - 191
Hospitality Design - May 2014 - 192
Hospitality Design - May 2014 - 193
Hospitality Design - May 2014 - 194
Hospitality Design - May 2014 - 195
Hospitality Design - May 2014 - 196
Hospitality Design - May 2014 - technology
Hospitality Design - May 2014 - 198
Hospitality Design - May 2014 - 199
Hospitality Design - May 2014 - 200
Hospitality Design - May 2014 - 201
Hospitality Design - May 2014 - 202
Hospitality Design - May 2014 - sustainable
Hospitality Design - May 2014 - 204
Hospitality Design - May 2014 - 205
Hospitality Design - May 2014 - 206
Hospitality Design - May 2014 - 207
Hospitality Design - May 2014 - 208
Hospitality Design - May 2014 - cevisama roundup
Hospitality Design - May 2014 - 210
Hospitality Design - May 2014 - 211
Hospitality Design - May 2014 - 212
Hospitality Design - May 2014 - 213
Hospitality Design - May 2014 - 214
Hospitality Design - May 2014 - 215
Hospitality Design - May 2014 - 216
Hospitality Design - May 2014 - 217
Hospitality Design - May 2014 - 218
Hospitality Design - May 2014 - hd expo preview
Hospitality Design - May 2014 - from the show director
Hospitality Design - May 2014 - 221
Hospitality Design - May 2014 - products
Hospitality Design - May 2014 - 223
Hospitality Design - May 2014 - 224
Hospitality Design - May 2014 - 225
Hospitality Design - May 2014 - roger thomas
Hospitality Design - May 2014 - conference highlights
Hospitality Design - May 2014 - 228
Hospitality Design - May 2014 - 229
Hospitality Design - May 2014 - 230
Hospitality Design - May 2014 - 231
Hospitality Design - May 2014 - 232
Hospitality Design - May 2014 - 233
Hospitality Design - May 2014 - 234
Hospitality Design - May 2014 - 235
Hospitality Design - May 2014 - pentahotel
Hospitality Design - May 2014 - 237
Hospitality Design - May 2014 - 238
Hospitality Design - May 2014 - 239
Hospitality Design - May 2014 - an nam
Hospitality Design - May 2014 - 241
Hospitality Design - May 2014 - 242
Hospitality Design - May 2014 - 243
Hospitality Design - May 2014 - night market elements
Hospitality Design - May 2014 - 245
Hospitality Design - May 2014 - 246
Hospitality Design - May 2014 - 247
Hospitality Design - May 2014 - 248
Hospitality Design - May 2014 - 249
Hospitality Design - May 2014 - the line
Hospitality Design - May 2014 - 251
Hospitality Design - May 2014 - 252
Hospitality Design - May 2014 - 253
Hospitality Design - May 2014 - renaissance barcelona fi ra
Hospitality Design - May 2014 - 255
Hospitality Design - May 2014 - 256
Hospitality Design - May 2014 - 257
Hospitality Design - May 2014 - hard rock hotel palm springs
Hospitality Design - May 2014 - 259
Hospitality Design - May 2014 - 260
Hospitality Design - May 2014 - 261
Hospitality Design - May 2014 - ace los angeles
Hospitality Design - May 2014 - 263
Hospitality Design - May 2014 - 264
Hospitality Design - May 2014 - 265
Hospitality Design - May 2014 - omni nashville hotel
Hospitality Design - May 2014 - 267
Hospitality Design - May 2014 - 268
Hospitality Design - May 2014 - 269
Hospitality Design - May 2014 - regent phuket cape panwa
Hospitality Design - May 2014 - 271
Hospitality Design - May 2014 - 272
Hospitality Design - May 2014 - 273
Hospitality Design - May 2014 - only you hotel & lounge
Hospitality Design - May 2014 - 275
Hospitality Design - May 2014 - 276
Hospitality Design - May 2014 - 277
Hospitality Design - May 2014 - hyatt atlanta midtown
Hospitality Design - May 2014 - 279
Hospitality Design - May 2014 - 280
Hospitality Design - May 2014 - 281
Hospitality Design - May 2014 - the royal snail
Hospitality Design - May 2014 - 283
Hospitality Design - May 2014 - 284
Hospitality Design - May 2014 - 285
Hospitality Design - May 2014 - row nyc
Hospitality Design - May 2014 - 287
Hospitality Design - May 2014 - 288
Hospitality Design - May 2014 - 289
Hospitality Design - May 2014 - st. cecilia
Hospitality Design - May 2014 - 291
Hospitality Design - May 2014 - 292
Hospitality Design - May 2014 - 293
Hospitality Design - May 2014 - sophie’s at saks fi fth avenue
Hospitality Design - May 2014 - 295
Hospitality Design - May 2014 - 296
Hospitality Design - May 2014 - 297
Hospitality Design - May 2014 - herringbone los angeles
Hospitality Design - May 2014 - 299
Hospitality Design - May 2014 - 300
Hospitality Design - May 2014 - 301
Hospitality Design - May 2014 - old crow smokehouse
Hospitality Design - May 2014 - 303
Hospitality Design - May 2014 - 304
Hospitality Design - May 2014 - 305
Hospitality Design - May 2014 - daikaya
Hospitality Design - May 2014 - 307
Hospitality Design - May 2014 - 308
Hospitality Design - May 2014 - 309
Hospitality Design - May 2014 - 310
Hospitality Design - May 2014 - 311
Hospitality Design - May 2014 - 312
Hospitality Design - May 2014 - 313
Hospitality Design - May 2014 - 314
Hospitality Design - May 2014 - 315
Hospitality Design - May 2014 - ad index
Hospitality Design - May 2014 - 317
Hospitality Design - May 2014 - 318
Hospitality Design - May 2014 - 319
Hospitality Design - May 2014 - back space
Hospitality Design - May 2014 - Cover3
Hospitality Design - May 2014 - Cover4
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