Hospitality Design - May 2014 - (Page 227)

conference highlights getting even IHG's new brand acknowledges the needs of health-conscious travelers Join a panel on Thursday, May 15th at 3 p.m. that will delve into healthier traveling by analyzing InterContinental Hotels Group's (IHG's) new health-conscious EVEN hotels from the branding, design, and operations perspectives. EVEN is launching this spring (in Norwalk, Connecticut and Bethesda, Maryland) at just the right time. A consumer and shopper insights report from McKinsey & Company estimates that global health and wellness sales will reach $1 trillion by 2017. With four components at its core-eating well, resting easy, keeping active, and accomplishing more-the brand is answering guests who said it was hard to incorporate wellness on the road. "Guests told us they struggle," says Adam Glickman, head of EVEN Hotels. "The brand is about keeping balance on the road, both inside and outside of the hotel." Exteriors will don natural materials including wood, and the feeling continues as guests enter the hotel through a vestibule outfitted with a green wall, energizing lighting, and bamboo. In place of registration desks is a "Well-come Island" where guests check-in on a tablet, and receive revitalizing water and a towel to wipe away the stress of the day. The hotel's proprietary fast casual restaurant (the name will be announced soon) will focus on healthy food choices for all diets. "It's more like a marketplace than a traditional restaurant," says Glickman. Guestrooms feature mood lighting and a workout zone because "not everyone feels comfortable in a hotel gym," he says. Cork flooring sets off the area, where a mounted fitness wall dubbed the EVEN Hotels Trainer doubles as artwork. For tips on what to do outside the hotel, guests can scan the brand's website, which offers up ideas about what to do in the area or in the hotel and thoughts from various EVEN partners on traveling healthy in general. why gen y? Find out how the expectations of the Millennial generation are influencing hospitality brands "The next generation of travelers have higher design standards in their everyday lives, thanks to well-designed lifestyle brands that are becoming the norm," says Anwar Mekhayech, partner at the Design Agency, the firm responsible for Generator Hostels' forwardthinking design. For example, Generator Berlin's event space hosts rotating art shows and music-driven special events. "For me, that's what Berlin is all about, and there's a cool piece of it in Gen Berlin," Mekhayech says. Millennials have different business and leisure travel habits and expectations than older generations. Join Mekhayech; Audra Tuskes, Commune Hotels + Resorts; Josh Wyatt, Patron Capital; and Verena Haller, Morgans Hotel Group for their discussion on a new generation of hospitality at "Affordable Luxury: Brands that Speak to Gen Y," on Wednesday, May 14th at 9 a.m. May 2014 227

Table of Contents for the Digital Edition of Hospitality Design - May 2014

Hospitality Design - May 2014
online TOC
from the editor
business sense state of the industry
trends millennials
places berlin
places hawaii
interview the trump organization
interview tao group
interview david seargeant
interview valeriano antonioli
5 questions for robert mckinley
profile cecilia dupire
trends rich fabrics
cevisama roundup
hd expo preview
from the show director
roger thomas
conference highlights
an nam
night market elements
the line
renaissance barcelona fi ra
hard rock hotel palm springs
ace los angeles
omni nashville hotel
regent phuket cape panwa
only you hotel & lounge
hyatt atlanta midtown
the royal snail
row nyc
st. cecilia
sophie’s at saks fi fth avenue
herringbone los angeles
old crow smokehouse
ad index
ad index
back space
back space

Hospitality Design - May 2014