Hospitality Design - June 2014 - 60

perspectives

5 questions for

sigurlaug sverrisdóttir
Owner, ION Luxury Adventure Hotel

1

What experience were you looking to create for
guests of ION Luxury Adventure Hotel?

2

Iceland has seen growing tourism in recent years-
why is that?

3

Is that what prompted you to return home from
Switzerland and open ION?

4

What was most important to you in terms of the
hotel's design?

5

What about the focus on sustainability and
community?

The main concentration is to ensure that guests really
experience true Icelandic nature, design, culture, and cuisine.
At the same time, we provide full luxury comfort. It's the
adventurous, mystic, rough Icelandic landscape mixed with
design and spa relaxation.

More people are searching for adventurous experiences where
they will try something new, such as hiking on a glacier,
diving between the two continents, bathing in a hot spring, or
watching the Northern Lights dance in the dark winter sky
(all options at ION). Also, the local currency (ISK) got weaker
after the financial crisis, making it more reasonable to travel
to Iceland.

Opportunities and growth in tourism was one of the main
reasons we returned to Iceland, but our roots and family also
play a large part. People that grow up on an island with a
population no larger than 310,000 have the tendency to stay
close to one another.

The close relationship between nature, design, and material.
We were using an abandoned building, adding nearly 12,000
square feet of new space, including the glass bar. I'm happy
with the outcome and especially how well the building blends
into the lava/moss environment. The entire concept is built on
this-to be high end and heavy on design but in a humble and
minimal way with huge respect for the environment.

We concentrate on sustainable and fair-trade business all the
way through, from the building material, lighting, recycled
wood, organic linens, bathrobes, Icelandic herbal amenities,
spa-treatment minerals, slow food at the restaurant, and
business with local farmers.
Our 32-foot-long outdoor hot tub is filled with non-polluted
hot spring water coming directly from the nearby green energy
geothermal station. Once it flows out of the tub, it runs through
three different filters in order to cleanse it before putting it
back into the ground. This process protects the life at nearby
[national park] Thingvellir as well as the water-protected area,
allowing us to reuse the water in years to come.



http://www.roomthreesixty.com http://www.roomthreesixty.com

Hospitality Design - June 2014

Table of Contents for the Digital Edition of Hospitality Design - June 2014

Hospitality Design - June 2014
Contents
Online TOC
From the Editor
From the Show Director
People
Perspectives
Sketchbook
5 Questions for Sigurlaug SverrisdóTtir
Products
Profile Wallace#Sewell
Wallcoverings
Outdoor
Wave of the Future
Julie Frank
Anwar Mekhayech
Kenneth Villamil
Rob Wagemans
Joyce Wang
Adam Winig and Daniel Scovill
HD Awards
Winners
Finalists
Ad Index
Back Space
Hospitality Design - June 2014 - Intro
Hospitality Design - June 2014 - Hospitality Design - June 2014
Hospitality Design - June 2014 - Cover2
Hospitality Design - June 2014 - 1
Hospitality Design - June 2014 - 2
Hospitality Design - June 2014 - 3
Hospitality Design - June 2014 - 4
Hospitality Design - June 2014 - 5
Hospitality Design - June 2014 - 6
Hospitality Design - June 2014 - 7
Hospitality Design - June 2014 - 8
Hospitality Design - June 2014 - 9
Hospitality Design - June 2014 - 10
Hospitality Design - June 2014 - 11
Hospitality Design - June 2014 - 12
Hospitality Design - June 2014 - 13
Hospitality Design - June 2014 - 14
Hospitality Design - June 2014 - Contents
Hospitality Design - June 2014 - 16
Hospitality Design - June 2014 - 17
Hospitality Design - June 2014 - 18
Hospitality Design - June 2014 - 19
Hospitality Design - June 2014 - 20
Hospitality Design - June 2014 - Online TOC
Hospitality Design - June 2014 - 22
Hospitality Design - June 2014 - 23
Hospitality Design - June 2014 - 24
Hospitality Design - June 2014 - 25
Hospitality Design - June 2014 - 26
Hospitality Design - June 2014 - 27
Hospitality Design - June 2014 - 28
Hospitality Design - June 2014 - 29
Hospitality Design - June 2014 - From the Editor
Hospitality Design - June 2014 - 31
Hospitality Design - June 2014 - 32
Hospitality Design - June 2014 - 33
Hospitality Design - June 2014 - 34
Hospitality Design - June 2014 - 35
Hospitality Design - June 2014 - From the Show Director
Hospitality Design - June 2014 - 37
Hospitality Design - June 2014 - 38
Hospitality Design - June 2014 - 39
Hospitality Design - June 2014 - 40
Hospitality Design - June 2014 - 41
Hospitality Design - June 2014 - 42
Hospitality Design - June 2014 - 43
Hospitality Design - June 2014 - People
Hospitality Design - June 2014 - 45
Hospitality Design - June 2014 - 46
Hospitality Design - June 2014 - 47
Hospitality Design - June 2014 - 48
Hospitality Design - June 2014 - 49
Hospitality Design - June 2014 - 50
Hospitality Design - June 2014 - Perspectives
Hospitality Design - June 2014 - 52
Hospitality Design - June 2014 - 53
Hospitality Design - June 2014 - 54
Hospitality Design - June 2014 - Sketchbook
Hospitality Design - June 2014 - 56
Hospitality Design - June 2014 - 57
Hospitality Design - June 2014 - 58
Hospitality Design - June 2014 - 59
Hospitality Design - June 2014 - 5 Questions for Sigurlaug SverrisdóTtir
Hospitality Design - June 2014 - 61
Hospitality Design - June 2014 - 62
Hospitality Design - June 2014 - Products
Hospitality Design - June 2014 - 64
Hospitality Design - June 2014 - 65
Hospitality Design - June 2014 - 66
Hospitality Design - June 2014 - Profile Wallace#Sewell
Hospitality Design - June 2014 - 68
Hospitality Design - June 2014 - Wallcoverings
Hospitality Design - June 2014 - 70
Hospitality Design - June 2014 - 71
Hospitality Design - June 2014 - 72
Hospitality Design - June 2014 - 73
Hospitality Design - June 2014 - 74
Hospitality Design - June 2014 - 75
Hospitality Design - June 2014 - 76
Hospitality Design - June 2014 - Outdoor
Hospitality Design - June 2014 - 78
Hospitality Design - June 2014 - 79
Hospitality Design - June 2014 - 80
Hospitality Design - June 2014 - Wave of the Future
Hospitality Design - June 2014 - Julie Frank
Hospitality Design - June 2014 - 83
Hospitality Design - June 2014 - Anwar Mekhayech
Hospitality Design - June 2014 - 85
Hospitality Design - June 2014 - Kenneth Villamil
Hospitality Design - June 2014 - 87
Hospitality Design - June 2014 - Rob Wagemans
Hospitality Design - June 2014 - 89
Hospitality Design - June 2014 - Joyce Wang
Hospitality Design - June 2014 - 91
Hospitality Design - June 2014 - Adam Winig and Daniel Scovill
Hospitality Design - June 2014 - 93
Hospitality Design - June 2014 - 94
Hospitality Design - June 2014 - 95
Hospitality Design - June 2014 - 96
Hospitality Design - June 2014 - HD Awards
Hospitality Design - June 2014 - Winners
Hospitality Design - June 2014 - 99
Hospitality Design - June 2014 - 100
Hospitality Design - June 2014 - 101
Hospitality Design - June 2014 - 102
Hospitality Design - June 2014 - 103
Hospitality Design - June 2014 - 104
Hospitality Design - June 2014 - 105
Hospitality Design - June 2014 - 106
Hospitality Design - June 2014 - 107
Hospitality Design - June 2014 - 108
Hospitality Design - June 2014 - 109
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Hospitality Design - June 2014 - 118
Hospitality Design - June 2014 - 119
Hospitality Design - June 2014 - 120
Hospitality Design - June 2014 - 121
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Hospitality Design - June 2014 - 133
Hospitality Design - June 2014 - 134
Hospitality Design - June 2014 - 135
Hospitality Design - June 2014 - 136
Hospitality Design - June 2014 - 137
Hospitality Design - June 2014 - Finalists
Hospitality Design - June 2014 - 139
Hospitality Design - June 2014 - 140
Hospitality Design - June 2014 - 141
Hospitality Design - June 2014 - 142
Hospitality Design - June 2014 - 143
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Hospitality Design - June 2014 - 166
Hospitality Design - June 2014 - Ad Index
Hospitality Design - June 2014 - Back Space
Hospitality Design - June 2014 - Cover3
Hospitality Design - June 2014 - Cover4
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