Hospitality Design - July 2014 - 113

hd americas

preview

keynote speaker:
arthur casas

The Mistral Wine Store in São Paolo.

Brazilian architect Arthur Casas is one of the world's most productive and
influential designers, whose work has graced such cities as New York, Paris,
Rio, Tokyo, and Buenos Aires. But São Paulo is his home and the chief
canvas for his creations.
The largest metropolis in the Southern Hemisphere, São Paulo is
home to one in 10 Brazilian citizens and its architectural style has always
been chaotic-what has been called "a Disneyland of erratic architectural
experiments." By rejecting existing styles, Casas developed his own
contemporary vision for a wide range of genres-residential, commercial,
hospitality, furniture, and institutional-that is quite personal and almost
indefinable, combining Brazilian touches with an international flourish.
We recently posed five questions to the architect as a preview of his
headlining talk at HD Americas:

When did you know you wanted to be an architect?

Since I was very young-8 or 9 years old-although there were no architects
in my family. As a child, I thought that architects designed mostly houses.
When I was 10, I visited Brasília and then understood that the career was
much more dense and wide.

What architects inspired you?

I was influenced by the works of the Paulista group: Paulo Mendes da

Rocha, João Batista Vilanova Artigas, Rino Levi, and architects that used
octagonal lines and reinforced concrete. But it is impossible for [architects
of] my generation to discount the influence of Oscar Niemeyer. He advocated
freedom in Brazilian architecture, and he showed that it was possible to
create great works within a city.

You design a wide range of buildings. Is there something about
hospitality projects that gives you special satisfaction?
Everything gives me the same feeling. I always try to design timeless
projects. That's the line of reasoning in my work.

What are you currently working on?

We are working on some 50 projects in all different areas, including the
Brazil Pavilion for Expo 2015 in Milan, the new Emiliano Hotel in Rio de
Janeiro, the arts and architecture school at Federal University of Paraná in
Brazil, a restaurant in Los Cabos, the Soho Mall in Panama City, and five
residential buildings in São Paulo.

Is there one building you are most proud of?

I'm always thinking ahead, and that doesn't give me time to be proud of the
work I've just completed. This might look like a defect, but it brings with it a
critical sense to always be better and to look for new challenges.

Green Air Hotel

hospitalitydesign.com July 2014

113


http://www.hospitalitydesign.com

Hospitality Design - July 2014

Table of Contents for the Digital Edition of Hospitality Design - July 2014

Hospitality Design - July 2014
Contents
Online TOC
From the Editor
People
People
Perspectives
Sketchbook
State of the Industry
Startups
Eastern Canada
Radical Innovation in Hospitality Award
5 Questions for Jason Pomeranc
Products
Emma Gardner
Turquoise
IIDA/HD Product Design Competition
Lighting
HD Americas Preview
From the Show Director
Keynote Speaker
Conference Highlights
The Power of Story
Ad Index
Back Space
Hospitality Design - July 2014 - Intro
Hospitality Design - July 2014 - Hospitality Design - July 2014
Hospitality Design - July 2014 - Cover2
Hospitality Design - July 2014 - 1
Hospitality Design - July 2014 - 2
Hospitality Design - July 2014 - 3
Hospitality Design - July 2014 - 4
Hospitality Design - July 2014 - 5
Hospitality Design - July 2014 - 6
Hospitality Design - July 2014 - 7
Hospitality Design - July 2014 - 8
Hospitality Design - July 2014 - 9
Hospitality Design - July 2014 - 10
Hospitality Design - July 2014 - 11
Hospitality Design - July 2014 - 12
Hospitality Design - July 2014 - 13
Hospitality Design - July 2014 - 14
Hospitality Design - July 2014 - 15
Hospitality Design - July 2014 - 16
Hospitality Design - July 2014 - Contents
Hospitality Design - July 2014 - 18
Hospitality Design - July 2014 - 19
Hospitality Design - July 2014 - 20
Hospitality Design - July 2014 - 21
Hospitality Design - July 2014 - 22
Hospitality Design - July 2014 - Online TOC
Hospitality Design - July 2014 - 24
Hospitality Design - July 2014 - 25
Hospitality Design - July 2014 - 26
Hospitality Design - July 2014 - 27
Hospitality Design - July 2014 - 28
Hospitality Design - July 2014 - 29
Hospitality Design - July 2014 - From the Editor
Hospitality Design - July 2014 - 31
Hospitality Design - July 2014 - 32
Hospitality Design - July 2014 - 33
Hospitality Design - July 2014 - People
Hospitality Design - July 2014 - 35
Hospitality Design - July 2014 - 36
Hospitality Design - July 2014 - 37
Hospitality Design - July 2014 - 38
Hospitality Design - July 2014 - 39
Hospitality Design - July 2014 - People
Hospitality Design - July 2014 - 41
Hospitality Design - July 2014 - 42
Hospitality Design - July 2014 - 43
Hospitality Design - July 2014 - 44
Hospitality Design - July 2014 - 45
Hospitality Design - July 2014 - 46
Hospitality Design - July 2014 - Perspectives
Hospitality Design - July 2014 - 48
Hospitality Design - July 2014 - Sketchbook
Hospitality Design - July 2014 - 50
Hospitality Design - July 2014 - 51
Hospitality Design - July 2014 - 52
Hospitality Design - July 2014 - 53
Hospitality Design - July 2014 - 54
Hospitality Design - July 2014 - 55
Hospitality Design - July 2014 - 56
Hospitality Design - July 2014 - State of the Industry
Hospitality Design - July 2014 - 58
Hospitality Design - July 2014 - 59
Hospitality Design - July 2014 - 60
Hospitality Design - July 2014 - Startups
Hospitality Design - July 2014 - 62
Hospitality Design - July 2014 - 63
Hospitality Design - July 2014 - 64
Hospitality Design - July 2014 - 65
Hospitality Design - July 2014 - 66
Hospitality Design - July 2014 - 67
Hospitality Design - July 2014 - 68
Hospitality Design - July 2014 - Eastern Canada
Hospitality Design - July 2014 - 70
Hospitality Design - July 2014 - 71
Hospitality Design - July 2014 - 72
Hospitality Design - July 2014 - Radical Innovation in Hospitality Award
Hospitality Design - July 2014 - 74
Hospitality Design - July 2014 - 75
Hospitality Design - July 2014 - 5 Questions for Jason Pomeranc
Hospitality Design - July 2014 - 77
Hospitality Design - July 2014 - 78
Hospitality Design - July 2014 - Products
Hospitality Design - July 2014 - 80
Hospitality Design - July 2014 - Emma Gardner
Hospitality Design - July 2014 - 82
Hospitality Design - July 2014 - Turquoise
Hospitality Design - July 2014 - 84
Hospitality Design - July 2014 - 85
Hospitality Design - July 2014 - 86
Hospitality Design - July 2014 - IIDA/HD Product Design Competition
Hospitality Design - July 2014 - 88
Hospitality Design - July 2014 - 89
Hospitality Design - July 2014 - 90
Hospitality Design - July 2014 - 91
Hospitality Design - July 2014 - 92
Hospitality Design - July 2014 - 93
Hospitality Design - July 2014 - 94
Hospitality Design - July 2014 - 95
Hospitality Design - July 2014 - 96
Hospitality Design - July 2014 - Lighting
Hospitality Design - July 2014 - 98
Hospitality Design - July 2014 - 99
Hospitality Design - July 2014 - 100
Hospitality Design - July 2014 - 101
Hospitality Design - July 2014 - 102
Hospitality Design - July 2014 - 103
Hospitality Design - July 2014 - 104
Hospitality Design - July 2014 - 105
Hospitality Design - July 2014 - 106
Hospitality Design - July 2014 - 107
Hospitality Design - July 2014 - 108
Hospitality Design - July 2014 - HD Americas Preview
Hospitality Design - July 2014 - From the Show Director
Hospitality Design - July 2014 - 111
Hospitality Design - July 2014 - 112
Hospitality Design - July 2014 - Keynote Speaker
Hospitality Design - July 2014 - Conference Highlights
Hospitality Design - July 2014 - 115
Hospitality Design - July 2014 - 116
Hospitality Design - July 2014 - 117
Hospitality Design - July 2014 - 118
Hospitality Design - July 2014 - The Power of Story
Hospitality Design - July 2014 - 120
Hospitality Design - July 2014 - 121
Hospitality Design - July 2014 - 122
Hospitality Design - July 2014 - 123
Hospitality Design - July 2014 - 124
Hospitality Design - July 2014 - 125
Hospitality Design - July 2014 - 126
Hospitality Design - July 2014 - 127
Hospitality Design - July 2014 - 128
Hospitality Design - July 2014 - 129
Hospitality Design - July 2014 - 130
Hospitality Design - July 2014 - 131
Hospitality Design - July 2014 - 132
Hospitality Design - July 2014 - 133
Hospitality Design - July 2014 - 134
Hospitality Design - July 2014 - 135
Hospitality Design - July 2014 - 136
Hospitality Design - July 2014 - 137
Hospitality Design - July 2014 - 138
Hospitality Design - July 2014 - 139
Hospitality Design - July 2014 - 140
Hospitality Design - July 2014 - 141
Hospitality Design - July 2014 - 142
Hospitality Design - July 2014 - 143
Hospitality Design - July 2014 - 144
Hospitality Design - July 2014 - 145
Hospitality Design - July 2014 - 146
Hospitality Design - July 2014 - 147
Hospitality Design - July 2014 - Ad Index
Hospitality Design - July 2014 - 149
Hospitality Design - July 2014 - 150
Hospitality Design - July 2014 - 151
Hospitality Design - July 2014 - Back Space
Hospitality Design - July 2014 - Cover3
Hospitality Design - July 2014 - Cover4
https://www.nxtbook.com/emerald/hd/202403
https://www.nxtbook.com/emerald/hd/202401
https://www.nxtbook.com/emerald/hd/202312
https://www.nxtbook.com/emerald/hd/202311
https://www.nxtbook.com/emerald/hd/202310
https://www.nxtbook.com/emerald/hd/202309
https://www.nxtbook.com/emerald/hd/202308
https://www.nxtbook.com/emerald/hd/202307
https://www.nxtbook.com/emerald/hd/20230506
https://www.nxtbook.com/emerald/hd/202304
https://www.nxtbook.com/emerald/hd/202303
https://www.nxtbook.com/emerald/hd/202301
https://www.nxtbook.com/emerald/hd/202212
https://www.nxtbook.com/emerald/hd/202211
https://www.nxtbook.com/emerald/hd/202210
https://www.nxtbook.com/emerald/hd/202209
https://www.nxtbook.com/emerald/hd/Fall2022
https://www.nxtbook.com/emerald/hd/202208
https://www.nxtbook.com/emerald/hd/202207
https://www.nxtbook.com/emerald/hd/202206
https://www.nxtbook.com/emerald/hd/202204
https://www.nxtbook.com/emerald/hd/202203
https://www.nxtbook.com/emerald/hd/202201
https://www.nxtbook.com/emerald/hd/202112
https://www.nxtbook.com/emerald/hd/202111
https://www.nxtbook.com/emerald/hd/Fall2021
https://www.nxtbook.com/emerald/hd/202110
https://www.nxtbook.com/emerald/hd/202109
https://www.nxtbook.com/emerald/hd/202108
https://www.nxtbook.com/emerald/hd/202106
https://www.nxtbook.com/emerald/hd/202105
https://www.nxtbook.com/emerald/hd/202104
https://www.nxtbook.com/nxtbooks/hd/202102
https://www.nxtbook.com/nxtbooks/hd/202101
https://www.nxtbook.com/nxtbooks/hd/202012
https://www.nxtbook.com/nxtbooks/hd/202011
https://www.nxtbook.com/nxtbooks/hd/fall2020
https://www.nxtbook.com/nxtbooks/hd/202010
https://www.nxtbook.com/nxtbooks/hd/202009
https://www.nxtbook.com/nxtbooks/hd/202008
https://www.nxtbook.com/nxtbooks/hd/202007
https://www.nxtbook.com/nxtbooks/hd/202006
https://www.nxtbook.com/nxtbooks/hd/202005
https://www.nxtbook.com/nxtbooks/hd/expo2020_showguide
https://www.nxtbook.com/nxtbooks/hd/202003
https://www.nxtbook.com/nxtbooks/hd/202002
https://www.nxtbook.com/nxtbooks/hd/202001
https://www.nxtbook.com/nxtbooks/hd/201912
https://www.nxtbook.com/nxtbooks/hd/201911
https://www.nxtbook.com/nxtbooks/hd/fall2019
https://www.nxtbook.com/nxtbooks/hd/201910
https://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2019
https://www.nxtbook.com/nxtbooks/hd/201909
https://www.nxtbook.com/nxtbooks/hd/201908
https://www.nxtbook.com/nxtbooks/hd/201907
https://www.nxtbook.com/nxtbooks/hd/201906
https://www.nxtbook.com/nxtbooks/hd/201905
https://www.nxtbook.com/nxtbooks/hd/20190304
https://www.nxtbook.com/nxtbooks/hd/201902
https://www.nxtbook.com/nxtbooks/hd/201901
https://www.nxtbook.com/nxtbooks/hd/201812
https://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2018
https://www.nxtbook.com/nxtbooks/hd/201811
https://www.nxtbook.com/nxtbooks/hd/201810
https://www.nxtbook.com/nxtbooks/hd/201809
https://www.nxtbook.com/nxtbooks/hd/201808
https://www.nxtbook.com/nxtbooks/hd/201807
https://www.nxtbook.com/nxtbooks/hd/201806
https://www.nxtbook.com/nxtbooks/hd/201805
https://www.nxtbook.com/nxtbooks/hd/201803
https://www.nxtbook.com/nxtbooks/hd/201802
https://www.nxtbook.com/nxtbooks/hd/201801
https://www.nxtbook.com/nxtbooks/hd/201712
https://www.nxtbook.com/nxtbooks/hd/201711
https://www.nxtbook.com/nxtbooks/hd/201710
https://www.nxtbook.com/nxtbooks/hd/201709
https://www.nxtbook.com/nxtbooks/hd/201708
https://www.nxtbook.com/nxtbooks/hd/201707
https://www.nxtbook.com/nxtbooks/hd/201706
https://www.nxtbook.com/nxtbooks/hd/201705
https://www.nxtbook.com/nxtbooks/hd/20170304
https://www.nxtbook.com/nxtbooks/hd/201702
https://www.nxtbook.com/nxtbooks/hd/201701
https://www.nxtbook.com/nxtbooks/hd/201612
https://www.nxtbook.com/nxtbooks/hd/201611
https://www.nxtbook.com/nxtbooks/hd/201610
https://www.nxtbook.com/nxtbooks/hd/201609
https://www.nxtbook.com/nxtbooks/hd/201608
https://www.nxtbook.com/nxtbooks/hd/201607
https://www.nxtbook.com/nxtbooks/hd/201606
https://www.nxtbook.com/nxtbooks/hd/201605
https://www.nxtbook.com/nxtbooks/hd/20160304
https://www.nxtbook.com/nxtbooks/hd/20160102
https://www.nxtbook.com/nxtbooks/hd/201512
https://www.nxtbook.com/nxtbooks/hd/201511
https://www.nxtbook.com/nxtbooks/hd/201510
https://www.nxtbook.com/nxtbooks/hd/201509
https://www.nxtbook.com/nxtbooks/hd/201508
https://www.nxtbook.com/nxtbooks/hd/201507
https://www.nxtbook.com/nxtbooks/hd/201506
https://www.nxtbook.com/nxtbooks/hd/expo2015_showguide
https://www.nxtbook.com/nxtbooks/hd/201505
https://www.nxtbook.com/nxtbooks/hd/20150304
https://www.nxtbook.com/nxtbooks/hd/20150102
https://www.nxtbook.com/nxtbooks/hd/201412
https://www.nxtbook.com/nxtbooks/hd/201411
https://www.nxtbook.com/nxtbooks/hd/201410
https://www.nxtbook.com/nxtbooks/hd/201409
https://www.nxtbook.com/nxtbooks/hd/201408
https://www.nxtbook.com/nxtbooks/hd/201407
https://www.nxtbook.com/nxtbooks/hd/201406
https://www.nxtbook.com/nxtbooks/hd/20140506
https://www.nxtbook.com/nxtbooks/hd/expo2014_showguide
https://www.nxtbook.com/nxtbooks/hd/20140304
https://www.nxtbook.com/nxtbooks/hd/20140102
https://www.nxtbookmedia.com